samer balaa, Head of Marketing Creative

samer balaa

Head of Marketing Creative

OSN

Location
United Arab Emirates - Dubai
Education
Master's degree, Master of Arts in Audio Visual & Scenic Arts - Multimedia
Experience
21 years, 1 Months

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Work Experience

Total years of experience :21 years, 1 Months

Head of Marketing Creative at OSN
  • United Arab Emirates - Dubai
  • My current job since September 2022

• Lead creative and production teams, overseeing end-to-end campaign ideation and execution.
• Manage marketing creatives for OSN TV and OSN+ (On-Air TV & OTT), as well as corporate creatives for the entire company and telco partners.
• Coordinate shoots and campaign production to ensure alignment with strategic objectives.
• Team Leadership:
• Guiding a diverse creative team to foster collaboration and excellence.
• Successfully executed impactful campaigns contributing to the brand recognition and success of OSN TV and OSN+.
• Hone skills in strategic campaign development and seamless execution across multiple platforms.
• Standout Projects: OSN+ FOMO campaign - OSNtv rebrand - OSN TV Entertainment for Life campaign - OSN+ brand campaign - OSN+ branding refresh - OSN+ x Gamers8 Riyadh Boulevard screens take over - OSN CX Summit event.

Senior Promotions Producer at Orbit Showtime Network- OSN
  • United Arab Emirates - Dubai
  • May 2015 to November 2023

• Managed and mentored the creative services team for DTH and marketing collateral.
• Planned and executed campaigns for English and Arabic channels, OTT, streaming platforms, OnDemand, and social media.
• Collaborated with various departments, clients, vendors, and stakeholders.
• Directed shoot-based concepts for specialized spots, title sequences, and promotional spots.

Senior Promo Producer at FOX International Channels
  • United Arab Emirates - Abu Dhabi
  • May 2010 to May 2015

• Conceptualized, wrote, and produced promos for Fox Movies, FX, and National Geographic AD channels.
• Managed projects, adapted to evolving timelines, and provided inventive solutions.
• Created pop-up graphic teasers for premieres and produced on-air spots for "Behind the Oscars.

Art Director (Freelance) at Twofour54
  • United Arab Emirates - Abu Dhabi
  • February 2010 to February 2010

- Creating 3D scenes.
- Creating characters cut-out style animation.
- Sound effects editing.
- Video editing and compositing

Senior Motion Graphics Artist at Al Dafrah Group
  • United Arab Emirates - Abu Dhabi
  • March 2009 to January 2010

- Promote & maintain a high level of communications to build the prestigious image of the company.
- Creating 2D/3D animation and graphics for TV promotions.
- Handling the magazine's monthly promotion.
- Directing on video shoot and documentaries.
- TV programs animation intros, break in/out, and stings.
- Creating templates for TV charts, schedules, programs icons.
- Stand design for group events, malls, exhibitions.
- Creating video animation, logo animation, and 3d animation for displays.
- Liaising with clients to discuss the brief (themes, ideas, or products to be promoted.

Senior 3D and Motion Graphics Artist at Kenzi Markteting solution houae
  • United Arab Emirates - Abu Dhabi
  • August 2006 to February 2009

- Created a 6 episode cartoon based animation for the Liver infection awareness campaign.
- Adgas corporate paper waste awareness campaign video.
- FAS Aviation: edited the Main event Video, & worked on-ground with the event management team.
- Escan Stand Design & Exhibition 3d animation video inspired from the stand design.
- Designed various exhibition stands & worked with on-ground production team.

3D & Motion Graphics Artist at Smile TV
  • Lebanon - Beirut
  • April 2006 to July 2006

- Creating 2D/3D animation and graphics for TV promotions.
- TV programs animation intros, break in/out, and pilots.
- Creating logo and brand animation.

Interior and Multimedia designer at Marton & Co
  • Lebanon - Beirut
  • September 2002 to August 2005

- Stand design, interior design, automation stand animation, map drawing, graphic design.
- Creating detailed stands automation systems and product assembling graphics.
- Creating initial sketches and computer generated 3D visuals.

Education

Master's degree, Master of Arts in Audio Visual & Scenic Arts - Multimedia
  • at Holy Spirit University, USEK
  • July 2005

Multimedia, Audio/Video, Advanced Digital Production, 3D animation, Special Effects, Art direction, Interaction, Conceptual Thinking, Graphic design.

Diploma, Technical Bachelor of Interior Design
  • at Lebanese Universal College, LUC
  • August 1998

interior design

Specialties & Skills

Adobe Creative Suite
Final Cut Pro
After Effects
Production
Voice Over
Final Cut Pro
Cinema 4D
After Effects, Photoshop, Illustrator
3DS Max; V-Ray
Adobe Premiere

Languages

Arabic
Expert
English
Expert
French
Expert

Hobbies

  • Photography
  • Jiu-Jitsu
  • Gaming