Samer Barakat Diab

• Plan, develop & execute the company’s digital strategies & objectives
• Manage activities & processees of the digital ecosystem including website, VOD, social media
• Design and implement digital marketing strategies, analyze data traffic and user metrics
• Develop, plan and implement commercial strategies
• Track, measure and analyze commercial & editorial metrics
• Coordinate with different departments to produce and promote digital content
• Implement new customer acquisition strategies & manage existing client relationships
• Managing the digital team, timelines, and budgets
• Creating and executing internal activations for LBCI & generating brand & imaging lifting content

Heading Ethos Interactive’s client servicing department across all offices

• Leading & nurturing the client services team across the region
• Overseeing & leading the client services & strategy teams to manage & grow existing client accounts
• Developing best practice in client servicing & running regular team sessions to share knowledge & experience
• Leading clients’ contractual & financial relations including fee negotiations & monitoring contract compliance
• Contributing to client’s business growth by identifying new opportunities
• Leading new business efforts & determining the optimal staffing assignments for new initiatives
• Recruiting the right talent to raise the bar on client servicing & creative quality
• Overseeing creative & content development, SM & community management, SRM, traditional & digital media
• Overlooking project planning and development, AV productions & third-party partnerships
• Client list includes, Me Donald’s, American Express, Onstar part of GM, homebox, Bank AlBilad…etc.

Strategic marketing, advertising & Communication Consultancy for various clients

- Studying company profile & operations to understand marketing needs
- Conducting market research to identify consumer & industry trends and commercial opportunities
- Developing and implementing marketing strategies according to objectives and budget
- Advising on branding, positioning, communications and other marketing issues

• Heading Turner Broadcasting’s marketing & PR department in MENA - TV Channels include:
Cartoon Network Arabic, Cartoon network Hindi, Cartoon Network HD, Boomerang, TCM & CNN International

• Leading & crafting marketing & PR strategies including Digital, Advertising, Communications & Creative
• Owning the department’s P&L annual preparing annual budgets
• Creating & leading all consumer, corporate & communication activities
• Managing the brands’ digital and social media marketing & communications
• Managing relations with agencies
campaigns/activities
• Managing relations with various agencies

JWT | ACCOUNT DIRECTOR | FEB ‘10 - PRESENT | BEIRUT, LEBANON
Touch Mobile, Red Bull, Heineken, Kraft Foods, Nokia (Levant), JT International & others

• Heading a unit with a pool of accounts while managing a team of five
• Leading/Formulating communication strategies & presentations
• Ensuring implementation of all digital and social media campaigns
• Managing communication campaigns across all channels
• Actively leading team activities that involve briefings, research findings, ongoing communication, etc.
• Systematic tactical alignment with stated goals, objectives & strategy
• Problem solving, managing expectations and maintaining long term client relationships


Achievements:
• Rebranding of “mtc touch” to “touch” with a major 2 phase interactive TTL campaign
• Nationwide launch of Camel Black and White cigarettes in the Lebanese market

IMPACT BBDO | ACCOUNT MANAGER | AUG ‘04 - JAN ’10 | DUBAI, UAE
PepsiCo. International
MEA region - Handling Colas (Pepsi, Diet Pepsi, Pepsi Max)
Lower Gulf & Sub-Sahara Africa markets (all brands)

• Handled ATL & BTL campaigns of the account
• Led the launch of various in/out line extensions & sampling operations
• Led production of numerous TVCs, radio commercials, jingles & photo shoots
• Conducted research to better direct the communication needs of the client
• Handled brand strategies along with competitive analysis
• Ensured a smooth work flow & coordinated with multiple stakeholders including media & digital agencies


Achievements:
• Managed the regional transition of Pepsi Cola Packaging for the MENA region in 2009
• Contributed to elevating Mountain Dew to the number one soft drink in Oman
• Managed the launch of Aquafina Sparkling in UAE