Samer Ghalayini

1) Develop and implement marketing strategies to 2) promote Unimix’s products and services.
3) Enhance brand awareness through digital marketing, social media campaigns, and on-site branding.
4) Manage and execute content creation, including case studies, brochures, and promotional materials.
Coordinate with sales teams to generate leads and improve customer engagement.
5) Organize events, product demonstrations, and collaborations with industry stakeholders.
6) Monitor market trends and competitors to identify opportunities for growth.
Strengthen the company’s reputation through public relations and corporate communications.

- Managed a budget of more than 3 million riyals to execute marketing initiatives, resulting in a 15% increase in brand awareness.

-Responsible for all corporate marketing, researching, and planning campaigns, including the delivery and results for a key strategic initiative.

- Led a high-performing marketing team in executing successful product launches, promotional events, and digital marketing
campaigns that exceeded set targets and objectives.

- Led successful product launches and marketing campaigns resulting in a 15% improvement in brand perception and market positioning.

-Collaborated with sales teams to develop effective lead generation strategies, resulting in 25% increase in qualified leads.

- Accomplished a 20% growth in company revenue through focused marketing initiatives.

- Achieved a 25% increase in brand awareness through targeted marketing campaigns

- Delivered a 30% increase in ROI from effective marketing campaigns and initiatives

- Developed and executed successful email marketing campaigns, resulting in a 18% increase in open rates

- Consistently exceeded marketing goals and objectives, showcasing strong analytical and strategic skills

- Led strategic initiatives to enhance customer engagement and drive lead generation

- Handling and managing all division SBU’s social media accounts

- Preparing sales offers and promotional activities

- Conducting and analyzing questionnaires

- In charge of registering the company with top construction firms such as NEOM, AMALA, Red Sea, Al Ula, Roshn, among others.

- Coordinate all marketing activities to generate leads

- Analyzed market trends and customer insights to drive targeted marketing strategies

- Analyzing sales workload and quotations pipeline

- Assisting the (CMO) in writing reports and analyzing data

- Writing press release and online content

- Assist in annual budgeting process for Marketing Department.

- Arrange professional development seminars and exhibitions

"Marketing & Communication Specialist"
Period: February 2013 - Present

• Outline workflow processes to increase the efficiency of the marketing organization
• Produce campaign analytic reports as required
• Assists with the development, writing, and communication of Marketing plans, promotional recaps, creative briefs, project recommendations, and presentations.
• Assists with writing and editing of promotional literature, newsletters, direct marketing, and Internet marketing projects.
• Works effectively as part of a multi-disciplinary Marketing and Communications team to communicate, coordinate, and integrate Marketing and Communications
• Develops opportunities to add additional value to other department initiatives including Internet Marketing & Direct Marketing
• Assists branch offices with managing advertising initiatives and media plans.
• Analyzes Marketing and competitive data and consolidates findings to support local and national Marketing strategy development.
• Update company website data and news consistently
• Organizing and attending events such as conferences, seminars, receptions and exhibitions
• maintaining and updating customer databases;
• Provides feedback and best practices to the Marketing support team on a consistent basis.
• Demonstrated success supervising and maintaining Marketing plans, programs, and initiatives that are strategic assets to the business and all clients.
• Execute the day to day delivery of email marketing campaigns, e-newsletters, invitations etc.
• Provide assistance to regional marketing managers to execute local email and direct marketing programs
• Develop a lead nurturing program strategy and monitor ongoing campaigns
• Monitor all processes and implement improvements to enhance marketing productivity
• Assists in theme and content development for a variety of projects.
• Assists field sales staff with Marketing project requests.

"Marketing Supervisor"
Period: June 2009 - January 2013

Understanding of the marketing concepts, needs and expectations in a professional services firm
Excellent customer service skills
Self-Motivation with the ability to work independently and multi-tasks
Develops and manages the Market Planning Program
Develops an analytical framework of market data and trends
Develops strategies and marketing plans for target markets
Coordinates promotional activities consistent with marketing strategies
Gathering information from markets for new products range: like doing market study for Diapers, Feminine Pads, Aluminum foil, paper cup, trash bags & Food Aluminum Containers and provide the reports with detail information (including the implementation and final recommendation for the study)
Deal tactfully and work effectively with people and varied management levels
Involve local resources in the marketing effort
Manage & coordinate company sales and marketing function.
Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs
Supervise the planning and development of company marketing and communications materials
Supervise the Job functions of merchandisers in the markets and evaluate their job performance on monthly basis
Work safely without presenting direct threats to self or others
Arranging for the effective distribution of marketing materials;
maintaining and updating customer databases;
Organizing and attending events such as conferences, seminars, receptions and exhibitions;
Monitoring competitor’s activity
Supporting the marketing manager and other colleagues


Labeling Tasks:

• Responsible for contractual negotiations and assisting/participating in negotiations as necessary with all private label partners/suppliers.
• Establish and maintain relationships with vendors to help facilitate the timely completion of projects.
• Create and present private label updates to department head and executive team when required.
• Maintain product selection with product specifications, artwork and catalog copy.
• Analyze consumer trends and research data to maximize product line and growth.
• Highly organized and detail oriented.
• Extremely self-motivated, takes initiative and drive results.

"Marketing Coordinator"
Period: May 2006 - June 2009

o Planning product ranges and preparing sales and stock plans in conjunction with buyers.
o Liaising with buyers, analysts, stores, suppliers and distributors.
o Maintaining a comprehensive library of appropriate data.
o Working closely with visual display staff and department heads to decide how goods should be displayed to maximize customer interest and sales.
o Producing layout plans for stores.
o Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas.
o Planning budgets and presenting sales forecasts and figures for new ranges;
o Controlling stock levels based on forecasts for the season.
o Using specialist computer software, for example to handle sales statistics, produce sales projections and present spreadsheets and graphs.
o Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles), and ensuring that bestsellers reach their full potential.
o Monitoring slow sellers, and taking action to reduce prices or set promotions as necessary.
o Gathering information on customers’ reactions to products.
o Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates, and completing the necessary paperwork.
o Identifying production and supply difficulties and dealing with any problems or delays as they arise.
o Managing, training and supervising junior staff.

"Marketing Merchandiser"
Period: July 2005 - May 2006

• Routine Sales Call Cycle for Existing Retail Listing.
• Present New Product Introductions/Presentations to retail partners.
• Process and Follow up on all orders as necessary.
• Coordinate demos and trainings as necessary.
• New store opening and store reset support for Natural Food and Specialty Retailers.
• Merchandising and Retail Support for accounts as directed by the Sales Manager.
• Maintain stores sets/testers/merchandising units/displays/product literature as warranted.
• Work with Sales Manager to conduct broker trainings.
• Utilize market data (rankings, sales trends, etc.) to improve placement and retail support.
• Develop relationships at store, wholesale and manufacturer level.
• Support the Team with support for trade shows and special events as necessary.
• Communicate with Sales Manager regarding sales issues/objectives.
• Communicate with Vendor Partners a minimum of 15-20 communiques per week.