Sami Shatila

• Developing and implementing strategic plans to achieve business goals and objectives.
• Overseeing all aspects of the company's operations, including finance, marketing, sales, and logistics.
• Identifying new business opportunities and revenue streams.
• Developing and maintaining strong relationships with clients, suppliers, and stakeholders.
• Collaborating with regulators for compliance with laws and standards.
• Leading and managing the team to achieve performance targets and objectives.

• Collaborated with the board of directors to define short-term and long-term objectives.
• Provided oversight of all divisions' day-to-day operations within the organization.
• Directed and managed the organization to achieve its primary goals and objectives.
• Formulated business plans and expansion strategies for launching new markets.
• Designed and optimized processes to enhance team efficiency and increase productivity.
• Established the in-house tailoring division and successfully launched it.

• Launched Spades in KSA.
• Lead partnerships with HORECA and F&B consultancy agencies.
• Developed growth strategies through business development and marketing channels.
• Developed and implemented GTM strategies for respective markets.

• Launched and scaled the food business in Qatar market.
• Managed the P&L for all verticals and ensured achieving top-lines with positive EBIDTA.
• Project owner of three verticals: Food, Order Anything platform and B2B logistics.
• Analyzed daily performance reports on supply and demand metrics.
• Worked closely with finance and BI teams to ensure targets are met.

Global Head of Partner Management (July 2019 - April 2020)

• Developed, trained and managed the regional Partner Operations teams.
• Streamlined regional Partner Operation processes and SLAs reducing downtime by 28%.
• Assessed compliance processes and ensured effective and efficient performance across all entities.
• Launched the CRM and improved partner database.
• Executed cross-functional projects pertaining to Product & Tech.
• Collaborated with Managing Directors and C-suite on setting KPIs and departmental OKRs.
• As part of the Leadership Team, took part in designing the quarterly and yearly strategy, budgets and setting targets based on forecasted data.


Partnership Manager UAE (September 2018 - July 2019)

Commercial:
• Increased company portfolio by 95%.
• Managed acquisitions resulting in 20% month on month growth.
• Negotiated and closed strategic Key Accounts and QSR.
• Established strong corporate sales processes and lead forecasts to ensure a healthy pipeline.
• Lead territory management and account acquisitions.
• Set the growth strategy and portfolio diversification through strategic partner acquisitions.
• Recruited, retained and developed a world-class sales and account management teams.

Account Management:
• Drove the AM Team to maximize client operational efficiency to increase business.
• Designed and executed departmental processes and workflows.
• Grew the Partnership Department to 30 members and set their KPIs.
• Improved inter-departmental efficiency by creating internal communication channels and SOPs.
• Coached, mentored, developed, and motivated the team to perform and meet aggressive KPIs.

• Handled all ATL and BTL marketing activities for both B2B and B2C channels.
• Developed and implemented the overall marketing strategy.
• Implemented digital marketing strategy through Google Ads, Analytics, and segmentation strategies.
• Increased customer base by 135% through influencer marketing and partnerships.
• Project-lead the implementation of the ERP and CRM systems.
• Managed all social media platforms and lead-generation channels and campaigns.
• Identified and set the corporate PR strategy and editorial calendar; handled press releases.
• Established strategic partnerships with major luxury car dealerships for product exclusivities.
• Set and managed the marketing budget.
• Project managed the design, development and launch of the new website.
• Designed and implemented loyalty programs and sponsorships.

• Consulted clients on planning, defining and implementing online projects.
• Enhanced client relationships by developing digital marketing strategies such as SEO, PPC, UX, Social, lead generation, and managing websites &portals.
• Managed client online communities.

• Worked closely with the C-level on defining business strategies that meet stakeholders’ objectives.
• Developed and executed the marketing strategy.
• Analyzed market trends to identify and promote the right solutions to customers in highly regulated environments such as government entities, financial centers and aviation.
• Launched customer satisfaction programs through surveys and face-to-face feedback.
• Increased lead generation by managing SEO and online digital activities (agencies).
• Project-managed the design, development, and launch of the corporate website.
• Established a centralized communication channels for all corporate correspondences.
• Managed both the CMS and CRM platforms and maintained the customer database.
• Handled all social media traffic and activities.
• Copywriting: created material for both social and print.
• Lead the internal PR team to deliver effective press releases across major media outlets.
• Researched, planned and executed corporate events. Supervised all logistic and operation teams.
• Conceptualized, produced and enforced the visual identity for ZONE (agency).

• Researched all Middle East and Africa events to participate in.
• Developed the events calendar for the Middle East and Africa and kept it current.
• Worked with business units across different regions in order to ensure all events are included in the marketing calendar and comply with corporate branding guidelines.
• Established and developed strong relationships with main event organizers for Middle East and Africa.
• Planned and executed all events from booking to stand design, and coordinate with stand builders and business units on messaging and product display.
• Managed event registration and executed on-site set-up, prepared post-event reports and leads distribution.
• Developed mailers for pre-event customer communication.
• Defined and ordered giveaways, promotional handouts and brochures required for events, as well as generic company collaterals.
• Communicated to the global events team the new event messaging and stand designs in order to maintain brand messaging.

company’s image, products, added benefits and services.
• Handled the accounts of clients in regards to their medical, general, marine and motor insurance.
• Increased the customer database by proactively searching for new prospects and generating leads.
• Conducted one-on-one sales meeting to advise the client on appropriate insurance plans.
• Customized insurance plans as per client’s requirements and needs.
• Performed market study on competitive pricing.
• Negotiated with insurance providers in order to secure best possible offers for the client.
• Prepared detailed proposals and presented the offerings to the client.
• Built strong customer relationships by renewing existing contracts and providing after sales service.
• Advised clients on additional risk management offerings that protect their business.