Samia Ghmimed

• Definition and management of the overall marketing and communication strategy (acquisition,
brand awareness, retention)
• Supervision of the marketing & communications department (team management, project
coordination, resource allocation)
• Development of acquisition and visibility levers (social networks, SEO/SEA and GEO, digital
communities, and email marketing)
• Strengthening the brand and customer engagement (branding, partnerships, loyalty, community
building)
• Managing external communications (press relations, events, public speaking, crisis management)

• Training in marketing, communication, go-to-market and entrepreneurship (HESTIM, UM6P, ENCG, GIZ, INDH, Mohammed VI Foundation…)
• Strategic support for project leaders and internal teams on positioning, structuring the offer and going to market
• Speaker at international organisations (UfM, European Training Foundation, INDH, Enactus, UM6P Rabat, LaSalle College, UNFPA, Joud Foundation, ...) and jury member in entrepreneurial
competitions: Hult Prize, Enactus, DigiGirlz, National Digital Forum, ...etc

• Definition and implementation of global marketing strategies adapted to the specificities of each sector (architecture, engineering, health, NGOs, communication)
• Conducting brand audits and analyzing trends to recommend differentiating positioning strategies and creating tailor-made marketing plans integrating digital marketing, branded content and targeted actions to maximize visibility and awareness
• Deployment of multi-channel campaigns (social networks, SEO, email marketing) and monitoring of KPIs to manage performance and adjust actions, and production of strategic content (articles, case studies, presentations) and enhancement of clients expertise to strengthen their image as experts
• Training and support for internal teams to ensure effective adoption of the strategies and tools deployed

• Creation and structuring of a specialized B2B marketing offer, with a performance-oriented
approach and digital visibility
• Steering the overall marketing strategy: positioning, message, branding, acquisition and loyalty
• Management of a dedicated team (marketing, design, content, digital)
• Implementation of content and social media strategies tailored to regulated sectors
• Deployment of digital campaigns, performance monitoring and client reporting
• Development of digital solutions: websites, applications, SEO, interactive tools references: General doctors and specialists, dentists, clinics, pharmacists, pharmaceutical medical suppliers, ...

• Defining and managing the agencys marketing and growth strategy, with a direct impact on
business performance (+535% revenue between 2022 and 2023)
• Management: strategic vision, prioritization of marketing actions, business/marketing alignment
• Management of multidisciplinary teams (marketing, design, IT, production), coordination of
internal and external resources
• Supervision of complex digital projects (websites, platforms, IT maintenance), with a focus on product, user experience and performance
• Design and deployment of multi-channel marketing strategies: branding, content, social media, digital campaigns, lead generation
• Monitoring the performance of marketing actions (KPIs, reporting, continuous optimization)
• Business development and close collaboration with sales teams: prospecting, structuring the offer, building loyalty with B2B and institutional clients
• Continuous technology monitoring (marketing tools, digital, data, automation)
Customer references: Ministry of the Interior, General Treasury of the Kingdom, SMIT, Royal Foundations
(FM6E), hotels (Oriental Palace), ESN and digital agencies/startups (FLOW Digital, ALMAXYRA, Bewize, SI Technologies, ...etc), architectural firms, health professionals, national and international NGOs.

• Conducting a comprehensive audit of the agency and defining and implementing the agency's marketing and communication strategy in conjunction with management
• Contribution to the positioning and promotion of innovative solutions (DOOH, smart urban
products)
• Content marketing management: community management, creation of static and audiovisual content, supervision of video production
• Coordination between marketing, communication and production teams to ensure consistency of messages and adherence to deadlines
• Design of marketing and sales materials for institutional and B2B projects
• Monitoring the performance of digital actions and adjusting campaigns

Responsibilities within the HR department:
• Creation of static and audiovisual content dedicated to recruitment and employer branding
• Participation in HR sourcing, identification and pre-selection of profiles in line with operational needs, and conducting recruitment interviews and evaluating candidates
• Onboarding of new recruits: integration, transmission of working methods and operational
support

• End-to-end management of complex projects: gathering client requirements, scoping, planning, monitoring execution and delivery
• Direct interface with clients: facilitating meetings, reformulating needs, managing customer
relationships and building loyalty
• Active participation in business development: prospecting, lead qualification, follow-up until
signature, and creation and structuring of presentation materials and the agencys portfolio
(highlighting the offer and expertise)
• Coordination with internal teams (architects, design offices) and external service providers to guarantee quality, deadlines and compliance

• Operational coordination between technical and architectural teams to optimize processes and
collaboration
• Monitoring of multi-site projects with constraints of time, budget and quality
• Standardization of tools and working methods (training of teams on common software)
• Reading and translating complex technical documents, requiring rigor, organization and
analytical thinking