Group Marketing Manager
MTC Group / HPI
Total years of experience :23 years, 5 Months
Responsible to the C.E.O for building awareness and driving sales of numerous brands in the competitive Kuwait market. Responsible for the Annual Business Plan including objectives setting and the strategies for acquisition, retention and growth. Responsible to lead the marketing effort in order to attract, develop and retain customers by identifying, interpreting and profitably satisfying the market needs in order to achieve the company business objectives. Responsible to maintain and enhance the equity of different brands / products of the MTC Group and support the sales strategy as well as the business strategy through coordinated marketing efforts.
•Developed the Annual Business Plan
•Developed the Marketing strategy in line with the overall organizational strategy.
•Managed all activities of the Marketing Department within the Brand Management, Market Research & Analysis, Acquisition of New franchisees/ Agencies, Art Development, New Product Conceptualization.
•Directed and advised the medium to longer-term operations of the respective departments in the Marketing by providing expertise, encouraging and ensuring teamwork, providing leadership, and facilitating the integration of work processes in order to achieve high performance standards in a motivated work environment at MTC Group.
•Defined and prepare the budget related to Marketing.
•Oversee all activities related to development of New Brands, preserving and enhancing the brand equity of existing brands
•Provided assistance in developing a pricing strategy for different products in order to maximize the ROI
•Initiated studies to understand and analyze the market competition and provide reports to build the brand.
•Directed the market research function to coordinate with Quality Control, Production, Sales, Engineering and Finance to develop new products or product lines
Responsible to the General Manager for building awareness and driving sales of numerous brands in the competitive Kuwait market. Responsible for the annual Marketing and Communication Plan including objectives setting and the strategies for acquisition, retention and growth. Responsible in developing the Marketing strategy in line with the overall organizational strategy. Managed all activities of the Marketing Department with Brand Management, Market Research & Analysis, including Acquisition of New franchisees / Agencies, Art Development, and New Product Conceptualization. Defined and prepared the budget related to Marketing while coordinating with the Corporate Communication Agency from advertising, promotions and art development.
Developed the Annual Marketing Plan.
Defined and prepared the Budget related to Marketing and Sales.
Developed and executed various marketing campaign including outdoor, newspaper, magazine, press releases and viral advertisement.
Developed POS Material for trade and events.
Sourcing and coordinating with production for promotional materials.
Writing and placing press releases in key media titles.
Established and maintained strategic third-party relations with key brand relevant partners.
Successfully Launched New Products in the local market with proven records.
Responsible to the Managing Director for Maximizing revenue, training and motivating sales staff; planning sales strategies, client relations, and project management.
•Negotiated and won long-term contracts with Local and Regional companies.
•Trained, developed and led a team of top producing sales professionals
•Managed 6 member sales staff, recruited and trained new sales representatives, and led sales meetings recognized for sales excellence and sales leadership.
•Created sales strategies to counter pricing objections and maintain market share despite aggressive competition from rival publications
•Expanded customer base by providing excellent customer service, locating and developing profitable niche markets which included Lebanon, Saudi Arabia and Qatar
•Developed and executed plans that resulted in strong customer relationships, and profitable sales.
•Developed new business relations and cultivated the existing ones
•Communicated with existing and potential clients to build long lasting relationships between the company and the clients
•Maintained open communication with customers and within the different departments of the company
•Responsible for handling account management initiatives for high profile customers
Responsible to the Event Manager for coordinating,
solving problems and handling complaints from the
clients. Arranged last-minute adjustments in-house
and equipments setup. Opened and secured
facilities before and after the events.
Visit the venue to plan layout of seating and decorations including stage, light and sound setup.
Coordinate details of events to the clients and advice on different setup options that meets their needs.
Keep inventory of backdrops, projectors, computers, and other display materials.
Coordinate and monitor event timelines and ensure deadlines are met.
Responsible to the Sales Manager for managing and developing new accounts, increasing sales, and promoting products.
Generated new accounts and increased sales.
Managed and developed new accounts.
Met with customers to determine their needs.
Performed analysis of customers accounts and suggested various options that match their needs.
Performed Direct Sales Strategy (door to door).
Executed plans given by the management that resulted in a strong customer relationship.