Chief Marketing & Relations Officer – CMRO
American Financials Group - AFG
Total years of experience :25 years, 7 Months
American Financials Group - AFG is an American entity that is based in Virginia, USA. AFG was founded in 1998 and is primarily geared towards providing financial solutions to different types of clients from various industries. They are concentrating their business on:
- Financial Consulting Services.
- Mini Advice (for small business and start-ups).
- Marketing, Business Development and Quality.
- Insurance.
- Commercial Mortgage.
- Property Management.
Also, the group owns a university, a high school and a training and development center that have a very good reputation in Florida, I work with AFG starting with Feb. 2014 up to present as a Chief Marketing and Relations Officer who is responsible for the Middle East and Gulf (MENA & Gulf) regions and located in Qatar and Turkey.
MB Group is a multi-business group that consists of:
- Factories: 4 factories specialized in Plastic, Foam, Metal Industries and Machines manufacturing.
- Mining: The group has 3 quarries to produce Quartz, Feldspar and the third for Gravel.
- Commercial: 7 companies in different fields of commercial business & Import.
- Advertising: Advertising, Events & Exhibitions and Marketing Studies Agency named Promo Strategy.
- Real Estate: A Real Estate company specialized in Developing and Marketing.
- Elevators: Sole agent of Toshiba Malaysia and Sanyo China (WUXY) for elevators & escalators.
- F & B: 1 Oriental Restaurant in Egypt named QASR ELSHOUQ.
And I was responsible for the business development for the whole group especially the Marketing, Sales, exporting & Business Development activities. I report to the Board Chairman of MB group as I was a member of that board and some of my responsibilities are:
• Setting and implementing marketing strategies for the local & international markets.
• Monitoring the Market researches for our group different lines of business (LOBs) inside and outside Egypt.
• Developing campaigns and leading brands management.
• Analyzing market development & growth through researches and regular communication with Media agencies.
• Directing the marketing and sales plans and activities for the Group companies and factories and follow up achieving the targets. (KPIs)
• Managing the Marketing & sales Teams of Different Sections in the Group and monitoring the team work spirit.
• Planning the PR activities of the Group and assure that they affect positively the Group image & goals.
Inducted as a marketing supervisor, charted a phenomenal growth curve through exceptional performance to merit promotion as a marketing manager and then Group Marketing & Business Development Director.
Designation Chronology:
Jan 2007 - June 2011: Group Marketing & Business Development Director.
Nov 2004 - Jan 2007: Marketing Manager.
May 2002 - Nov. 2004: Marketing Supervisor.
Highlight:
Acted as a member of the supreme commission of Group company (Board of Directors).
* Participating in the Market Planning and Research.
* Follow up the Sales team and their performance.
* Reporting to the Marketing & Sales Manager.
Major: Strategic Management Minor: Strategic Planning
Major: International Business Minor: International Marketing
Other Professional Courses & Certifications: • The Diploma of International Marketing Consultant in The World Trade Organization Institute in Cairo WTOi (Dec. 2013) * TOT certificate from Cairo University. ( 2013 - 2014) • The Executive Certificate in Festival and Event Management, Edinburgh Napier University, The Edinburgh Institiute for Festivals, Events and Tourism (Dubai 2011) • Professional Project Management Workshop- PMP Certification, Datum Group International (2009). • Effectiveness in Conferences Management (2008). • Voice Coaching and Presentation in Arabic, The Adham Center for Electronic Journalism, AUC (2007) • Master of Public Administration MPA, Arab Academy of Sciences and Technology, Some Courses (2006). • Sales, Marketing and Business Administration (SMC), American University in Cairo (AUC) (2002). • Certificate of Groundwork in Written Translation (GWT), American University in Cairo (AUC) (1998) • Upper Intermediate levels in English Language, International Language Institution (ILI) (1996). • Upper Intermediate One, Two, Four, British Council , Egypt (1996). Extracurricular Activities: • Actively participated in designing a managerial project to enhance the performance of Egyptian industrial companies using Change Management Approach. • Attended Cairo International Model United Nations (CIMUN 98) as well as acted as a delegate of Kingdom of Thailand in the United Nations Environment Program (UNEP).
