Head of Strategy & Analysis
Alshaya Enterprises
Total years of experience :10 years, 5 Months
Strategy Planning & Implementation
• Developed strategic plans and rapid growth strategy to double revenue twice every 5 years.
• Business & digital transformation to improve growth, profitability, and risk management.
• New supply chain strategy and brand development to turn-around rising cost of sales.
• Discontinuation of non-profitable business and diverting resources to high-growth channels.
• New markets opened across business areas to drive growth and market penetration.
• Redefining the business value proposition and creating new sales and marketing strategies.
• Lead internal consultant and implementer on McKinsey & Co. transformative plan.
• Creation of business plans and partnership frameworks with leading global manufacturers.
• Responsible for crisis planning during COVID-19 and Oil Price shocks of 2014 and 2020.
• Worked closely with executive management on corporate and departmental goal setting.
• Created strategy maps and performance management program cascaded across operations.
• Conducted global change management workshops and training across the organisation.
People, Processes, Systems
• Championed and implemented digital transformation towards cloud-based ERP solutions.
• Conducted a global and corporate-wide process mapping and re-engineering exercise.
• Developed inventory management capabilities and processes to reduce inventory build-up, including procurement centralisation, robust demand planning, and asset liquidation plans.
• Optimised sales processes to deliver 38% increased sales efficiency.
• Delivered emergency change management program that improved CRM adoption by 54%.
• Created industry leading sales intelligence platform by integrating internal CRM with external projects data vendors to empower sales activity and sales planning.
Analysis & Reporting
• Responsible for operational analysis activities and reporting across the business.
• Developed robust reporting and analysis activities to facilitate multi-national expansion.
• Created bottom-up forecasting methodology to delivery accurate project forecasts.
• Analysed operational improvements, cost-benefit scenarios, and acquisition opportunities.
• Prepared Executive and Board of Directors presentations, reports, and analysis.
• Developed company-wide sales and project performance review methodology.
• Responsible for finance analysis of the Vehicle Sales Group.
• Prepared budgets, forecasts and phasing for all vehicle business units.
• Developed price lists, breakeven analysis, and competitor benchmarking.
• Prepared daily KPI and performance analysis on operations and showrooms.
• Conducted bonus and performance measurement calculations for sales teams.
• Responsible for daily operational analysis on client trade activity.
• Worked with global financial institutions to prepare daily trade insights.
• Part of the testing team for industry leading financial & trade analysis tools.
• Performed month end reconciliations daily operational reports for financial trades.
•Developed a detailed strategic report for the board of directors via solution driven research.
•Created Performance Measurement systems tied to strategic recommendations in aforementioned report.
Bachelor of Commerce with a Major in Accounting with four co-op internship terms.