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Sana Sabbah, Director of Research

Sana Sabbah

Director of Research·Market Research

United Arab Emirates

Bachelor's degree, Journalism

Work experience

Total years of experience: 27 years, 4 months

Director of Research

July 2006 - Present

Market Research

Dubai, United Arab Emirates

July 2006 - Present

- Responsible for the team of researchers in the branch;
- Maintaining the confidence and cooperation of the branch members;
- Holding training courses and seminars for researchers
- Project Management:
- Preparing proposals based on client’s briefs and RFPs
- Suggesting methods to address the clients’ needs and objectives
- Developing / supervising preparation of research materials (recruitment screeners, discussion guides, questionnaires, stimulus materials….etc)
- Moderating In-depth interviews and Focus groups discussion
- Supervising the fieldwork activities
- Analysing data
- Writing analytical reports in both languages (Arabic and English)
- Proofreading of reports prepared by seniors
- Sampling and costing
- Writing recommendations
- Developing and conducting presentations
- Holding multiple projects in various capacities at any given time
- Handling multi-market projects
o Extensive knowledge and experience in the offered services: Qualitative Research- Quantitative Research (CATI, Face-to-Face, Intercept Surveys…etc)- Desk Research- Employee and Customer Satisfaction Research- Mystery Shopping- Opinion Polling- Editorial Analysis- Media Research- Pre and Post Campaigns Analysis- Ad Tests- Tasting Tests…etc
o Main Areas of Research: FMCG- Financial Institutes and Banking- Health Sector (Hospitals and Insurance)- Educational Sector- Food and Restaurants- Social Research- Transportation Sector- Retail and Real Estate- Media- Fashion Industry…etc

Company industry:
FMCG
Job role:
Research and Development

Special Representative to General Security and other Official Departments in Lebanon

January 2003 - April 2006

Embassy of the Democratic Socialist Republic of Sri Lanka

Beirut, Lebanon

January 2003 - April 2006

- Paying Weekly visits to Jails to check on the prisoners and assist them in getting repatriated
- Daily visits to General Security (Detention Camp)
- Following cases with the Insurance companies
- Representing the Embassy in the courts through Attending inquiry sessions and defending the Domestic Workers
- Coordinating with CARITAS and other humane organizations
- Preparing funerals and dispatch of Human remains
- Settling disputes between Sri Lankan Domestic Workers and Sponsors and Agencies
- Assisting Counsellor Employment & Welfare and First Secretary (Labour)
- Drafting formal letters to General Security, Ministry of Labour and Ministry of Interior Affairs
- Setting up appointments, attending meetings, interpreting and preparing minutes of meetings
- Translating letters and correspondence (Arabic to English and vice versa)
- Preparing monthly reports on activities carried out by the Labour Section

Company industry:
Public Administration
Job role:
Management

Reporter

January 1999 - February 2003

AL Anwar Daily

Beirut, Lebanon

January 1999 - February 2003

Reporter and Analyst
Special Representative to the Parliament
Mian contact with some Lebanese Parties
Contributed and prepared tens of articles, interviews (with MPs and various figures) and reports relating to diverse issues, be it on the political/ social & economic levels

Company industry:
Journalism
Job role:
Research and Development

Education

Faculty of Journalism and Documentation

July 1999

July 1999

Bachelor's degree, Journalism

Lebanon

Graduation Project B+ (Edited, Designed & Published a one single issue magazine – Al Manbar El Akhdar – with environmental interests) Special courses in photographing /Translation and Statistics Fluent in English & Arabic (spoken and written) Computer Literate in (Excel, Word, PowerPoint)

Skills

Minutes
Expert
Minutes
Expert
Materials
Expert
Materials
Expert
Marketing
Expert
Marketing
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Parties
Expert
Parties
Expert
Minutes
Expert
Minutes
Expert
Materials
Expert
Materials
Expert
Marketing
Expert
Marketing
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Parties
Expert
Parties
Expert

Languages

English

Expert

Arabic

Expert