Marketing and Customer Relations Head
Anna Properties
Total years of experience :13 years, 0 Months
• Responsible to lead the organization to new heights with profitability.
• Responsible for the execution of company’s strategic goals in line with the company’s vision and mission and the outlined direction and budgets of the company.
• Strategy planning for achieving the optimized productivity.
• Responsible for achieving the order booking and sales revenue targets, unit sales, and collections within budgeted timelines, ensuring timely collection of payments and laison with the customers.
• To ensure generation of leads through different activities and references.
• To coordinate with other functions, via, sales administration, engineering, legal on customer queries etc.
• Fixation by establishing a promotional budget of the turnover and planning, implementing, and monitoring all promotional activities.
• Support presentation seminars, exhibitions, etc.
• To develop relationship with partners (brokers/property consultants), to ensure market penetration with the concerned regions.
• To be involved in negotiating and closing deals with customers.
• To ensure adequate productivity of the sales staff.
• To oversee the day-to-day sales activity, management of team, allocation of resources etc.
• To oversee after sales support to the customers at the office and at the project.
• To ensure accurate and timely maintenance of data related to the project sales and existing/potential customers.
• To monitor outstanding collection, data, and intervene if required.
• To continuously track changing trends, customer requirements, and feedback, and conveying the same to the director board.
• To track competitive movements in the location and strategies for their properties and communicate the market intelligence.
• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.
• Marketing in charge dealing with Real Estate Direct Sales (Flats, Plots and Villas).
• Handling a Team of 8 Members.
• Successfully generated revenue of 100 crores a year.
• Responsible for Advertising and Branding of the company.
• Responsible for Collecting and Maintaining the Database.
• Responsible for strategizing and analyzing various techniques to achieve targets.
• Responsible for Multi Channel operations.
• Responsible for closing all the sales done till date.
• Worked for one of the oldest US Credit reporting Agency, Equifax.
• Handled Sales and services of Credit Monitoring, Score Monitoring and Identity Theft Protecting Products.
• Had sold 152 Gift Certificates on a single call.
• Platinum Award and Super Hero Award winner multiple times.
• Sales training for the new and tenure agents.
• Successfully handled a team on 21 members and was responsible for their Sales Training.
• Maintained daily Sales, AHT, Service Level and CSAT reports.
• Handled Inbound, Outbound, Escalation calls, supporting team member achieve their goals, training and supporting new batches.
• Frequent interaction with the team members to manage their aspiration.
Worked for Capital One Credit Card Sales and Services US process.
Worked For UK insurance process.
Sold 121 credit cards on a single call.
Successfully handled a team of 21 Members.
Handled escalations.
Data management and report preparation (PPT presentation, Excel Dashboards, Web link) to be shared with the Management and Team players as required.
Responsible for daily work allocation to the team players.
Conducting feedback sessions (individual and Team) to identify and improve the weak areas.
Responsible for maintaining and controlling attrition and shrinkage for my team.
Conduct interviews and backfill work force based on the attrition and volume forecast.
Conducts Client calls and calibration sessions with other locations and Quality team.
Performs Transaction Monitoring for my team players to make sure that they are following the Client set parameters.
Created Excel and Power point based tools to help the team players achieve the targets.
Preparing various daily and monthly reports.
Managing the workflow in order to meet the required SLAs.
Conducting Team Huddles on a daily basis and provide feedback to the team regarding their current performance and the performance needed to meet the Goals.
Recognizing and training the team players in the areas where improvement is needed.
Responsible for making Level 3 Help Desk calls to the Clients in order to resolve issues in a document.
Translating documents which are not in English through Google Language Tool
Responding and resolving al the escalations in the TAT time.
• Responsible for Real Estate Direct Sales - Flats.
• Sold 20 units each month and has generated revenue of 60 crores a year.
• Handled a team of 6 Assistant Marketing Managers.
• Responsible for selling Residential Apartments, villas, Row houses.
• Suggest new and innovative selling techniques and help marketing team for advertisement
• Extensive Follow-ups along with maintaining of Customer Data.
• Sending the details of the projects.
• Taking the client to site.
• Detailing about the project.
• Finalizing the order.
• Doing market survey about the competitors.
• Devising, Implementing and Achieving Targets.
• Representing the organization at trade exhibitions and events.
• Organizing Loans for prospective clients and coordinating with Bankers
• Coordinating with legal/architect/Engineering departments for Documentation as well as other Operational Activities.
• Regular analysis of sales trends & coming up with sales techniques that target
the right market with the right tools.