Sandra Maziwisa

• Support the development and execution of integrated marketing campaigns across digital and traditional channels.
• Assist in managing social media accounts, scheduling content, and tracking performance metrics to optimize
engagement.
• Conduct market research and competitive analysis to inform campaign strategy and content planning.
• Coordinate with internal stakeholders to ensure brand consistency across marketing materials.

• Organized donation drives and distributed supplies to over 200 families, supporting community resource access.

• Created and scheduled social media content using Canva, growing follower engagement by 30%.
• Built partnerships with five local media outlets to amplify brand visibility and press coverage.
• Supported product launch marketing strategies, contributing to a 20% increase in sales.

• Developed and executed marketing strategy for The Entrepreneurs Odyssey book launch across digital platforms.
• Researched and compiled targeted outreach lists across academic, podcasting, and startup conference verticals.
• Designed and optimized a launch website to improve book visibility and drive user engagement.
• Managed email outreach campaigns and A/B tested messaging to maximize open and click-through rates.

• Researched and published 50+ business articles, contributing to a 15% increase in section readership.
• Developed SEO-optimized headlines and story structures, boosting online article views by 10%.
• Collaborated with editorial teams to deliver accurate, deadline-driven business journalism.