Sandra Soghomonian, CREATIVE DIRECTOR AND MANAGING PARTNER

Sandra Soghomonian

CREATIVE DIRECTOR AND MANAGING PARTNER

SILVERCITY S.A.R.L

Location
Lebanon - Beirut
Education
Higher diploma, Project Management
Experience
4 years, 0 Months

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Work Experience

Total years of experience :4 years, 0 Months

CREATIVE DIRECTOR AND MANAGING PARTNER at SILVERCITY S.A.R.L
  • Lebanon - Beirut
  • My current job since September 2023

• Developed creative content strategies, and produced engaging visuals for social media, resulting in increased leads and sales.
• Planned, organized, and directed photoshoots and content creation with freelance photographers and models.
• Managed existing inventory, optimized categorization, and organized products on the website for enhanced accessibility.
• Redefined the brand's creative vision, crafting strategies for brand building and market positioning.
• Successfully collaborated with 3rd party sales platforms (e.g., Lemonade Fashion) to expand the brand's market exposure and increase sales through different channels.
• Organized and executed a successful Christmas exhibition at the AGBU annual Christmas Bazar, significantly boosting sales and brand exposure.

JUNIOR WORKPLACE SOLUTIONS SPECIALIST at CTI
  • Canada - Mississauga
  • September 2021 to September 2023

• Collaborated with sales reps in client consultations to interpret project requirements and generate creative design solutions.
• Developed workspace layouts, recommended products, and source materials based on client preferences and project goals.
• Applied expertise in specifying Haworth product lines, and reviewing design drawings with supporting teams for accuracy, feasibility, and compliance with building codes and standards.
• Utilized advanced 3D rendering tools to create detailed and realistic visualizations of interior spaces.
• Produced space plans, detailed technical drawings, and realistic 3D renders, and prepared product specifications and quotations.
• Stayed updated on industry trends, technologies, and design tools to adeptly handle multiple projects under supervision, assuring quality standards were met.
• Collaborated with the procurement team to ensure purchases met with timelines and client budgets.
• Conducted site verifications and assessments in early and final design stages, ensuring quality standards were met.
• Coordinated closely with project managers, installers, and consultants to ensure seamless project completions.

INTERIOR DESIGNER at BARDI
  • Armenia - Yerevan
  • January 2020 to April 2020

• Conducted client assessments: collected crucial information to understand their vision.
• Assisted in site verifications and site measurements in early design stages.
• Collaborated with the design team in decision-making processes to develop design concepts and generated 2D/3D design presentations.
• Produced Technical drawings and Bill of Quantities (BOQ) to support project development.
• Created mood boards and supported in material and furniture sourcing.

INTERIOR DESIGNER INTERN at Backstage Architecture LLC
  • Armenia - Yerevan
  • January 2019 to December 2019

• Worked closely with the architectural team on commercial, residential, and urban projects.
• Created 2D floor plans and contributed to the development of conceptual designs.
• Generated digital 3D models and realistic renders for enhanced project visualization on 3DsMAX.
• Assisted in the selection and presentation of FF&E, color paletes, and lighting.
• Completed acoustics research and calculations for a rooftop project under the guidance of the senior architect.

Education

Higher diploma, Project Management
  • at Algonquin College
  • August 2021

As a graduate, I have reliably demonstrated the ability to: identify standard project attributes and articulate the project life cycle; discuss current approaches, techniques, and systems for managing projects; actively participate in planning, implementing, managing, and evaluating projects; showcase effective oral and written communication skills, coupled with appropriate interpersonal skills; explain the benefits of utilizing standard project management techniques; develop and oversee plans and schedules across different organizational levels; utilize information technology and software applications to support project management functions; create, interpret, and modify typical project management technical documentation; apply critical-thinking skills in project management scenarios; and demonstrate leadership, professional ethics, and environmental sensitivity within the realm of project management.

Bachelor's degree, Bachelor of Arts in Interior Architecture
  • at Lebanese American University
  • May 2019

The Bachelor of Fine Arts (BFA) program in Interior Design has been an invaluable journey, spanning four years of comprehensive education. Starting with a foundational year, the curriculum seamlessly integrates theoretical and practical elements, fostering both creativity and critical thinking. Emphasizing the creative process, the program encourages personal expression and experimentation while providing essential technical knowledge for professional practice. As a result, I've gained confidence in my abilities and feel well-prepared to tackle real-world challenges in the field of interior design. This program has not only equipped me with the skills and knowledge necessary for success but has also ignited my passion for further specialization in this dynamic field.

Specialties & Skills

Furniture Specification
Corporate Interiors
Interior Design
Space Planning
Project Management
SOCIAL MEDIA
ACOUSTICS
CONTENT CREATION
RESEARCH
VISUALIZATION
MOOD BOARDS
3D Modeling and Rendering
Space Planning
Construction Documentation
Billing of Quantities
Interior Designing
Creative Direction
Budgeting and Cost management
Adobe Photoshop
Adobe InDesign
Organization Skills
Sketchup
Collaborative Team player
Communication ( written and verbal)
Project management
Project Matrix
Enscape
Adobe Express
Lightroom
CET Configura
Time management
Microsoft Project
AutoCAD (2D and 3D)
Adobe Illustrator

Languages

Arabic
Expert
Armenian
Native Speaker
English
Expert
French
Intermediate

Hobbies

  • Photography