Sandra Spencer

To manage global media representation in the B2B secctor. Create and handle complex proposals for government entities and blue-chip companies

Leading a team of sales managers across the Hospitality and Supply chain Division for 1 year and then moving onto Time Out Consumer Division

Cultivate and maintain revenue as well as brand identity for all publications and events,
•Effective CRM management, prospect for new accounts, leads and sales opportunities
•Pro-actively communicate account forecasts and sales information to management and sales teams,
•Identify, develop and articulate advertising strategy for target markets/clients
•Develop and solidify the distribution strategy for the publications
•Manage external advertising agencies, print, broadcast, and online media representatives to negotiate advertising contracts and media partnerships
•Prepare sales presentations, budget recommendations, and creative solutions

Achievements:

Single handedly researched the Saudi Arabian Islamic Finance market and launched IFN Saudi Arabia, creating a new revenue stream of US$85, 000 1 month prior to its launch in November 2016.

IFN Saudi Arabia is the only dedicated Islamic Finance publication that has a global distribution, produced in English and Arabic, supported by the Capital Markets Authority and distributed by the Jeddah Chamber of Commerce.

Sell advertising and events sponsorships across the portfolio of construction titles, events and websites, via phone and face 2 face meetings
•Attend all relevant events to increase awareness of the portfolio and build strong relationships with new and existing clients.
•Effective management of CRM, Supply revenue forecasts, creative solutions and reports to management

Achievements:

Introduced the selling of Awards tables, which resulted in additional revenue of US$60, 000.00

April 2014 Head hunted and emigrated

Sell advertising on the renewable energy portfolio, comprising of magazine, supplements and online.
•Attend international renewable events with a view to building new and servicing existing client/relationships.
•Produce accurate forecasts and achieve all targets set.
•Liaise with production, editorial and accounts to ensure all ads booked are placed appropriately.
•Increase revenue on a year on year basis by way of up-selling and new business. Carry out general administration duties.

Achievements:

Consistently over- achieved on targets, assisting the US team with revenue fails.

Manage a team of 9 sales staff, who work across 4 B2B magazines and websites, in the Environment and Build sector.-Provide leadership in recruiting, managing and motivating staff, carry out staff appraisals
•Write the budgets, forecasting revenue and set KPI targets to over achieve budgets.
•Develop with BDM and editorial team new revenue streams for display advertising, events, awards and supplements. Increase market share, chair department monthly meetings, monitor spend against budget,
•Liaise with all stakeholders on the magazine and work closely with the Group Commercial Director.

Manage a team of 3 sales executives, setting and monitoring KPI’s, conducting appraisal and review of CDP’s
•Manage the P & L for the magazine, key account management including the sponsorship team at GCAP Media London.
•Liaise with editorial and production to ensure effective magazine operation and create new revenue streams.

Assist in the start-up of IPG which included the implementation of sales systems, recruitment and supervision of the sales and production team
•Sell advertising across a portfolio of National and International publications.
•Present to advertising agencies and blue chip companies.
•Produce comprehensive weekly sales/revenue reports and forecasts.
•Produce weekly production schedules for international circulation.
•Produce additional advertising platforms for features and liaise with editorial on the planning of the papers.
•Create bespoke advertising campaigns for direct clients. Achieve all targets.
•Ensure all administration duties on a daily basis are fulfilled. Chair weekly staff meetings, adhere to all deadlines.

Identify and develop new business for Brad products.
•Prepare and present researched and polished presentations. Manage key accounts and grow spend.
•Achieve and exceed financial targets (team and individual).
•Develop the junior team members, leading by example and participating in team revenue generating activities.
•Update team members on activity in trade press and media environments.
•Represent the company at corporate events. Chair staff meetings.

Negotiated sales of weekly bulk advertising via b2b and b2c
•Serviced existing customers and introduced a 15% price increase, liaised with management to negotiate fees for National and Blue Chip companies,

Achievements:
Successfully introduced “