Head of Marketing & PR
Jordan Airports Company
مجموع سنوات الخبرة :20 years, 7 أشهر
As head of marketing and PR, I'm constantly researching, identifying and exploring new opportunities to expand the airport services and establish new routes and airlines.
I can professionally set up and actively manage social media pages and company websites while appropriately and creatively developing quarterly newsletters, media kits for advertising and press releases.
I can also effectively unify and standardize the company’s brand guidelines while diligently monitoring and ensuring monthly airport statistics are accurately and timely documented.
I successfully maximized social media use leading to the achievement of return on investment.
I also developed and regularly updated the company’s website, changing both the look and content.
Leveraged great interpersonal skills to develop and maintain partnerships with different entities in the market
leading to increased revenues and new opportunities
•Conceptualised and developed novel ideas for ready-made packages and offers while increasing the company’s
social media presence
Successfully established and developed the Fairouz Travel and Tourism company within the Fairouz Group
•Actively managed operations including budgeting, basic finance issues and marketing initiatives
•Effectively made daily operational decisions on conference/group fares, special events, and themed nights among others to increase profit margins
Accurately developed annual business plans for the company based on the CEO and Board Members’ visions,
implemented the plans and monitored the monthly progress of the plans to ensure all variables are being achieved
while setting correcting strategies
•Effectively planned marketing plans and harmonised them with the business plans, and oversaw financial operations
to ensure smooth operations
•Ensured CRM processes were being applied, monitored CSI scores while taking the necessary corrective measures
•Timely processed monthly orders of allocated vehicles in coordination with sales department and ensured Corporate
Identity JLR was maintained throughout while updating Sardar’s Group websites
•Strategically planned and implemented marketing budgets and plans in coordination with the regional office, and
managed specific projects such as the installation of a new Dealer Management System (DMS)
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