Senior Consultant
Icon Management Services
Total years of experience :5 years, 6 Months
Icon Management Services is the consulting services wing of the diversified Bhatia Brothers Group, and is involved in Management and Business Consulting as well as HR Consulting
•Use of advanced Excel for market analysis and data management
•Responsible for preparation of reports using MS Word as well as Powerpoint and making presentations to client companies
•Responsible for providing services to management of client companies by doing the following
oMarket data analysis using Excel
oFormulating marketing strategies for product marketing
oIdentifying options with recommendations for new business plan formation and reviews
oConduct research to find feasibility of new products and business
oCustomer relationship management
•Liaising with management of client companies to provide information and ensuring timely updates
•Communicating with internal and external stakeholders to ensure all relevant information is recorded
Marketing Manager, ICICI Lombard General Insurance Company, India
(Apr 2006 - Sept 2006)
ICICI Lombard is India's Number One private General Insurance company
•Responsible for companywide analysis of online customer data including studying reasons for customer satisfaction, attraction and terminations using spreadsheets programs like Excel.
•Was responsible for starting and setting up whole online customer data analysis process
•Data mining, manipulation, and analysis to identify and outline potential marketing opportunities
•Uncovered new market segments within four months of joining that helped company to increase online sales
•Overseeing pre and post campaign analysis for sales and marketing initiatives, including Direct Marketing campaigns
•Reporting on campaign productivity and performance
•Analysis of Campaign results to look at sales, customer churn and profiling, and campaign ROI
•Fast tracked to becoming the key factor for designing of further growth and product strategies and campaigns through analysis of ongoing and past campaign results
Business Development Analyst at Al Hadhri Aluminium Factory L.L.C., U.A.E.
(Jan 2003 - July 2005)
• Supported management in decision making by analysing existing customer and other data
• Conducted studies to determine feasibility of long term plans
• Made recommendations to enhance marketing and sales strategies
• Provided recommendations and carried out automation of filing and record systems
• Computerised all accounting / inventory activities at the factory
• Masters in Business Administration (Marketing) from Manipal Academy of Higher Education, Dubai Campus, UAE with a GPA of 3.94 / 4.00 (2003-2005)
• Bachelor of Technology (B.Tech) in Computer Science and Engineering from Cochin University of Science and Technology, India with 76% (1998-2002)
