Retail Area Manager
The Body Shop
مجموع سنوات الخبرة :21 years, 5 أشهر
, NYX, Charlotte Tilbury
Key Results:
•Drive and maximize the commercial performance of 20 retail shops
•Motivate, inspire and be a role model. Provides insight during the implementation of succession plans and/or promotions and assists with disciplinaries
•Ensures schedules, availability and layouts support and maximize sales
•Pro-actively ensures the market executes all ‘key’ marketing activities (promotion/offers/sale) in a timely, commercial and enthusiastic manner. For this to be successful, the CM is expected to pro-actively review, understand and follow-up on the marketing calendar of each brand.
•Ensures store is safe and meets both Alshaya and brand standards of presentation.
•Provides weekly, monthly country feedback on recent marketing activities as well as ways of improving, shares best practice, provides analysis on competitive intelligence particularly around product and price - always with an objective of driving the brands to achieving continuous incremental improvements.
•Pro-actively ensures fill-rate is 100% to brand requirements, Working alongside recruitment teams, assists in the screening and interviewing of potential candidates whilst ensure they are the right fit for brands.
•Ensures store complies with relevant local legal obligations
Brands: Elie Saab, Talbot Runhof, Gomez Gracia, Mikael D, Badgley Mischka Couture, Tadashi Shoji, Basix, Teri Jon, Ema Savahl, David Meister, Sally Lapointe, Jatin Varma, Alexis, Thomas Wylde, Farah Khan, Rafael Cennamo, Monique Lhuillier, Marchesa, Theia, Clover Canyon, Bibhu Mohapatra, Pamella Rolland, Love Moschino, Iceberg, Who*s Who, Baldinini, High, Maria Coca, Amit Aggarwal, Space Style Concept, Roberto Cavalli, Atos Lombardini, Morgan, Naf Naf, Fornarina, Silvina Heach, Desiqual etc.
Key Results:
•Initiates and maintains records of brand sales performance, including advertising and sale promotion spending against budget. Directly in charge of four department stores and five Mono brands.
•Liaising with principals/suppliers of assigned brands, plan and implement marketing platform, e.g. brand positioning, product forecasting, merchandise flow, formalization of purchase orders. Keep detailed sales and stock reports etc.
•Analyze past sales patterns to anticipate trend in consumer buying pattern
•Liaising with advertising agencies to ensure production deadlines are met and advertising plans are carried out correctly
•Buying sessions for all department stores and mono brands, ensuring the highest quality of offers to maximize sales and profit as set out in the Business
•Reviews and coordinate recommendations regarding promotional strategies, including advertising, marketing, display and partners with Store management and Director of Visual Presentation ensure its execution
•Responsible for the ongoing review, counseling, training and updating of the buying staff so as to assure their continuing motivation and development. Provide training on seasonal merchandise
To lead, direct and manage UFC’s retail stores and the area management team to satisfy suppliers’ expectations and provide the highest level of customer service. In line with the company’s long-term expansion goals, I helped to analyze and develop new franchise and business development opportunities.
Brands: Salvatore Ferragamo, Zuhair Murad, Gianfranco Ferrè, Missoni, Stefano Ricci, Domenico Vacca, Lancel, Alberta Ferretti, LK Bennett, La Perla, Etro, Rene Caovilla, Calvin Klein Collection & CK Jeans, Harmont & Blaine, Georg Jensen, Hiref, Santoni
Key Results:
•Sales Performance- increased by a merge of 25-60%. Directed 18 stores under direct supervision to achieve company-best 120% of sales objective. € 35 Million sales turnovers.
•Managed all of the Fashion Avenue Supervisors to deliver short, medium and long term expectations of all stakeholders, including VIP Fashion Lounge, whilst advancing the retailer’s profitability, operations and sustainability
•‘Brand-Building’ for the region with 14 luxury designer brands
•Daily management of the selling and back office staff: hiring, planning, and coaching. Assist the director during buying sessions for the boutiques. Optimization of stocks and sales (sell through). Daily analysis and follow up of the boutiques’ key performance indicators.
•Worked with the press office to organize events to highlight brand building and customer relations
•Responsible to maintain the highest personnel and store standards
Intimo M111 is chain of exclusive multi-brand stores selling men's and women's apparel and accessories. Responsible for all functions encompassing operations, administration, visual merchandising, event management, and buying. € 2, 5 Million sales turnovers with famous names including: D&G, Pierre Cardin, Moschino, Furla, Krizia, Nine West, Parah, Laura Biagiotti, La Perla, Wonderbra, DIM, Wolford, Chantelle, Triumph, Jolidon, Argentovivo, SièLei, Grimaldimare, Baciburati
To manage and support department heads in order for them to achieve company objectives, build supplier relations, increase profitability and ensure ideal operational performance
Key Results:
•Established result-oriented budgets
•Placed and uploaded orders in the system (LC, working with planners, placing orders according to previous sales reports and store manager feedback, etc.)
•Negotiated delivery and payment terms
•Merchandized shipping/receiving analysis
•Analyzed daily sales reports
•Managed daily warehousing operations
•Oversaw stock movements between locations according to sales activities (placing reorders of fast moving merchandize)
•Planned discounts and holiday campaigns
•Responsible for business operations, staff development, marketing and visual merchandising. Actively contributed to the development of business initiatives relevant to brand projects
•Set store appearance / layout standards, promotion schedules, staff ratios and development priorities. Decided business plan, budget levels, action plans on shrinkage, and point of sale presentational materials.
Online degree