Sanjay Norbert De Mascarenhas Henriques

Provide strategic guidance and expertise to senior level executives in the organization.
Key responsibilities include setting up standard operating procedures, strategic planning, implementing sales and new business strategies to drive the whole revenue lifecycle, including market and competition research.

Develop and implement strategies to drive the whole revenue lifecycle by creating and implementing cold calling, focused pitches, social media, networking, in-depth market and competitor research, and public relations initiatives. Encourage high performance levels by providing the sales and operational teams with inspirational leadership, goal-setting, and quarterly and annual budget forecasting.
• Established strategic partnerships with significant investment and holding companies in Kuwait and other countries.
• Maintained sales goals by enhancing sales plans and methods.
• Improved sales and business development by hiring talented staff and implementing training programs.
• Enhanced client satisfaction through needs analysis and connection building.

Set-up and continue to develop a digital solutions and management consultancy business in Portugal, with operations covering the United Kingdom and Kuwait. Deliver executive leadership, strategic analysis and planning to drive the business forward, building relationships with clients, investors and partners to generate new business development opportunities. Assumed ownership of product management to create IT and business solutions, including web-based and mobile apps, online stores and e-commerce sites, content management and outsourcing.
• Built and sustained strategic partnerships with seven organizations based in the United Kingdom and Kuwait.
• Consulted directly with clients at senior management level on business development strategies for corporates and start-ups.
• Served as a coach and mentor for multi-industry start-up business founders in Kuwait, the United Kingdom, India and Philippines.
• Negotiated the onboarding of a new technology partner for an international non-profit organization.

Planned and led a streamlining programme across operations and existing processes, involving digital transformation to automate manual and laborious procedures. Inputted into e-commerce product innovation and development to meet the demands of customers.
• Negotiated the procurement of cost-effective digital solutions to implement business-wide and enhance operating performance.
• Defined, governed and executed a digital transformation initiative for a previously traditional non-digital business entity.
• Created operational excellence by introducing key performance indicators to monitor productivity across business functions.
• Trained sales & marketing teams in client interactions and campaigns, which improved sales and customer satisfaction levels.

Designed and implemented business strategies, plans and procedures as part of the executive operating team, including a digital transformation programme, product innovation and e-commerce platform development. Directly consulted with key decision makers to generate new business development opportunities and secure new clients to add to an existing portfolio.
• Negotiated and won six exclusive partnership agreements in Kuwait and the GCC region within a 12-month period.
• Strengthened the organisation by embedding a range of standard operating procedures, strategies and policies.
• Formed part of the leadership team in selecting and onboarding senior executives and high-level management.
• Played an integral role in negotiating and closing contracts with numerous prominent clients on a regional basis

Assumed daily management of cross-functional teams as part of the executive leadership team, with oversight of processes and procedures, technological improvements, cost savings, quality assurance, staff training and operational efficiency.
• Orchestrated the successful expansion of the company from one office in Kuwait to a total of three dispersed globally.
• Implemented standard operating procedures for the organization and resolved challenging operational issues.
• Increased productivity 75% in two years and quality of workforce skills by 80% via an intensive recruitment drive.
• Accelerated project completion by more than 100% year-on-year through a more effective, standardized approach.
• Further bolstered project delivery by recruiting, coaching and mentoring project managers, leaders and coordinators.
• Improved performance by setting achievable KPIs for personnel within the operations and development team.
• Negotiated savings of circa 25%-50% on annual fees with third-party partners such as Microsoft, Peer1 and Composite C1.
• Governed 180+ projects and navigated to completion 100+ technology driven projects to implement client solutions.

Initially formed strong relationships with vessel superintendents, executive management team, managers and department leaders to leverage support in fleet management across the group. Maintained efficient reports and logs relating to vessels by engaging with superintendents and chief engineering team. Maximised commercial and finance acumen to input into evaluation tenders for group projects, while recording any guarantee claims and presenting management information reports.
• Partnered with middle management team to implement competency-based systems specifically for vessel personnel.
• Played an integral role in evaluating and negotiating a number of multi-million-dollar contracts with third parties.
• Directly improved operational productivity with the successful introduction of performance monitoring systems.
• Conceptualized and created a report-generating tool to recognize near-misses, accidents and incidents on vessels.

Secured a short-term role to orchestrate fleet management of circa 400 vehicles, with associated leadership of drivers, engineers and maintenance technicians to deliver vehicles on time to clients in Kuwait and Iraq. Sourced cost-effective suppliers for procurement of vehicles and related parts, negotiating agreements with favourable terms and conditions.
• Decreased servicing and new vehicle delivery time during military operations for clients in Kuwait and Iraq.
• Introduced planned & preventative maintenance schedules to reduce breakdowns and equipment failures.
• Reduced turnover of clients and increased contract renewals by driving a high quality of service delivery.

Served in a general management capacity to drive operational excellence and continuous improvement across a footwear and fashion retail brand, with outlets in some of the most prestigious malls in Kuwait. Facilitated travel to oversee each retail outlet and store in the regional network, involving personnel management and hands-on leadership coaching.
• Increased annual sales by more than 60% due to changes in client interactions, product development and new lines.
• Optimized management processes for inventory, procurement and merchandising, reducing operating costs by 30%+.
• Enhanced brand association across the retail outlet network, which resulted in an increase in branded sales by 50%.