Manager Digital Analytics
Etihad Airways
Total years of experience :9 years, 3 Months
o Responsible for providing insights and recommendations to the eCommerce department on how to improve web revenues
o Advising company stakeholders on improving marketing activities, user experience, and merchandising customer retention.
o Serving as a subject matter expert in digital analytics including gathering intelligence from web, mobile and social interactions, and providing insights to drive profitable growth.
o Manage the website data analysis using web and business analytics data to improve website sales and revenues, website conversion and overall customer experience.
o Provide recommendations and results optimisation analysis based on measurement, reporting and data techniques.
o Develop digital marketing and business insights in a manner that is clear, concise and provides demonstrable value.
o Prepare presentations and deliverables containing campaign findings and optimisation insights/recommendations.
o Build and manipulate spreadsheets for analysis and reporting.
o Work collaboratively with the development and testing teams to manage the implementation and ongoing optimisation of web analytics software to enable detailed measurement of the website.
o Partner with technical resource to guide and QA the implementation of measurement solutions through Google Tag Manager, Dynamic Tag Management,
Worked in Sahara on predictive modelling basis the aircraft routing, seasonality, competition and aircraft scheduling.