Lead B2B Trade Marketing
Zee Entertainment Enterprises Limited
مجموع سنوات الخبرة :16 years, 7 أشهر
Responsible for designing and executing the B2B demand generation strategy for all demand sectors for the AVOD (advertising video on demand) business in Zee5 along with sales, strategy & intelligence.
- In charge and develop a customer segmentation strategy
- Own and lead generation & revenue goal for Zee5 Advertising sales team
- Defining new customer solutions for building the brand amongst Advertiser and Agency ecosystem
Responsible for leading and contributing to projects that drive revenue growth for the organization. Accountable for the development and management of broad-based B2B marketing programs, implementation and results. Managing marketing efforts for delivering the brand position, awareness, lead generation, content curation/creation, and sales collaterals. Ideate and execute large scale sports management marketing activities for big leagues, governments & brands.
Selected Accomplishments:
- Launched the new brand re-positioning PAN India campaign including a new website, social media transformation, renewed corporate communication, sales collaterals, marketing and branding assets.
- In charge of restructuring the digital ecosystem through thought-leadership documents, brand IPs, marketing conferences, academic institute connect and media management.
Development and execution of advertising strategies, advertising and promotional activations for the main areas of Leisure and Events Tourism. Integrated branding and marketing objectives for global campaigns; effectively communicated processes and provided management and oversight of global markets. Activities included trade marketing, brand management, travel trade media, events affiliations, and tactical promotions.
• To lead and manage a team of designers, project managers, writers, and digital experts. Responsible for all corporate communication, advertising campaigns, media collaterals, marketing and branding assets.
• Spearheading Advertising Project Management Department, including developing processes and procedures. Manage department operations and project management team. Oversee all online projects, including creative development and production. Develop effective working relationships with key internal departments, including sales and editorial. Designed and launched new cross-platform products.
Directed corporate marketing and communications, managed a team of nine members; directing brand management, public and media relations, corporate positioning, product launches, advertising, digital and social media marketing, sales collateral and tradeshow marketing. Spearheaded market launches for multiple new products; facilitated focus groups, conducted market research, and collaborated with operation teams to create dynamic campaigns.
Selected Contributions:
• Improved website communication and flow; designed a web portal possessing effective sales tools.
• Led three teams for VFS Global i.e. Online, Offline, and Design; activated all marketing and branding initiatives globally, increasing company revenues by 22% in one year.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals)
• Increased business growth by 45%; conducted market research and demographic profiling, identifying and capitalizing on underutilized market needs ahead of the curve.
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled increased services sales by 33%.
Developed and executed marketing strategies; managed social media, advertising and promotional activities for two main areas of leisure and sports tourism. Integrated branding and marketing objectives for global campaigns; effectively communicated processes and provided management and oversight of South Asia leisure and sports for the board, including trade marketing, brand management, travel trade media, events affiliations, and tactical promotions.
Selected Contributions:
• Expanded tourism receipts by 27% in three years to Singapore; consistently delivering goal-surpassing marketing results and ensuring client satisfaction.
• Promoted to Manager- South Asia from Assistant Manager - India; earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
• Improved social media following by 500k organically; directed cross platform B2C campaigns for STB, developing and implementing social media strategies for the region.
• Orchestrated the development of multiple tourism products coordinating with the travel trade industry across South Asia and the Middle East, increasing tourism receipts by over 300k passengers.
Developed innovative advertising campaigns; project managed key milestones while maintaining budgets for multimillion-dollar accounts, managing effective product launches across multiple industries for clients, implementing branding strategies to build and develop new and existing business opportunities.
Selected Contributions:
• Directed and led pitch team meetings; utilized superior presentation and negotiations skills to consistently close major accounts, resulting in $500K to $1M in initial contracts.
• Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average); Created and developed strategic marketing campaigns aimed at exceeding business objectives.
GPA is 62 percent in all 4 semesters and masters in Marketing. Silver medalist in project report in the University Intern-ship with Tata & Jauguar Motors, India
Bachelor's Degree
