Research Manager
The Nielsen Company
Total years of experience :14 years, 4 Months
Analysing ideas, new products and restages propositions for leading FMCG clients,
•Forecasting sales and returns of their investments for 2 years after the launch.
•Designing profitable product assortment, communication and pricing strategies.
•Providing actionable recommendations on clients' portfolio, new launches & business development within my role.
•My role also demands managing talent, training and developing expertise within Nielsen to suffice growing business needs.
•Handled team of 20 analysts across Europe on a niche service called Line & Price Optimization
•Research Methodology Practised: Mix of quantitative and qualitative research.
•Geographical Experience & Relocation
Catering to local client business on forecasting sales for 1 or 2 years post launch in Alcohol, Tobacco & Durables sector of consumer goods, operating from Poland being strategically located at the heart of Europe
•Pioneered a niche service that helps optimize entire line portfolio and recommend profitable pack-price architecture for clients.
Catering to local PepsiCo business to consult on Innovation launches in Spain
•Highlight: Snacks Mixes was launched under my recommendation
Started in Mumbai with launch strategies for PepsiCo & Danone Europe business primarily and moved to clients such as Kellogg's, Mars and Reckitt Benckiser etc. for worldwide market.
Undertaken Quantitative Research for a new telecom service launched in India. Studied over 3000 samples to provide accurate results on habits of mobile phone users and innovative business strategy for consumers.
•Conducted promotional activities in designing Virgin Custom Made T-shirts to raise awareness about the new entrant in telecom sector.
•Selling of pre-launched Virgin Mobile Sims to over 1000 untapped customers.
Nature of work Summary:
•Studied dynamics of farmers India for their cycle of grains production - sales in the big markets vs. E-Choupal (Centralised markets).
•How and Why of ITC being effective in this business, recommending what more can be done to improve collaboration with farmers on their investment. Choupal-Sagar as one of the emerging strategies
•Presented White Paper to the board of directors in ITC summit.
Business Development at TATA Motors' Biggest Dealer Fortune Cars India
•Nature of work Summary:
•Customer Relationship Management: Understanding demographics of customers and providing adequate service to them. Ghost shopper in competitor showrooms to study the positives and negatives. Implementing the feasible actions in Fortune Cars to grow end of year sales in 2009
•Corporate Sales in Mumbai Region
•Designing print advertisement for Tata Automobiles in a National News Paper ‘Time of India'.
Academic Projects
•Catchment Area Survey for Hyper city for their new retail outlet in Thane
•A new business plan to local investors in Mumbai on “GOAT FARMING”
•Organized a national event for a social cause named “Fortune Rally” for Tata Motors in Partnership with Castrol to spread a word on water conservation.
•Organized and executed a social event of “Shoe Polish” at Vashi Railway Station - Navi Mumbai for donating a heavy profit to an orphanage and shoe polishers.
Rewards & Recognitions
•Growth in Fortune Cars Mumbai Sales by 18% in 2009 Q4 as a sole result of ‘Fortune Rally' communicated by MD Fortune Cars.
•Awarded as an “Emerging Thought Leader” at Nielsen for presenting various insights on improving Client - Nielsen collaboration and relation.
•Rewarded as the ‘Consultant of The Year 2012' at Nielsen for being a versatile performer throughout the tenure.
•Rewarded ‘Simply Excellent Gold in 2016 & 2017' for pioneering Line & Price Optimizer service, training clients and Nielsen teams on methodologies, achieving 50% growth in the 2017 business compared to 2016 on this service.
. -