Regional Sales Manager
Crown food solutions
Total years of experience :14 years, 1 Months
1.Build, Maintain & strengthen high commitment relationships with existing distributors in UAE & Oman.
2.Launched the brand in Qatar thereby growing the brand in the region with strategic planning
3.Planned & Ensured a successful launch into Bahrain market amid COVID crisis
4.Overseeing a business of over 12 million USD with multiple brands
5.Developing and achieving Annual business plan/budgets sales, volume/revenue goals targets for the distributors and control/monitor the Sales budget
6.Managing the Marketing Division to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives.
7.Conducting regular market visits in UAE & Oman to check distributor coverage and availability of company products in the market, competitor’s activities and look for new business opportunities in order to safeguard the customer base and increase market share
8.Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to distributors in the region
10.Co-ordinate with Finance & Accounts to ensure compliance with all financial norms to control collections and receivables
11.Plan & Execute marketing & promotional activities in the market place along with distribution team to derive maximum benefit out of such promotional initiatives
12.Participate in decisions with CEO for expansion into new markets, discussing annual budgets, launching new products.
1.Overseeing the operations of company’s affiliate in Oman & Qatar. Develop new business
and ensure profitability
2.Manage distributor in Oman & Qatar - Strengthen relationship, increased product portfolio
to total of 28 SKU’s and ensuring maximum focus on our business
3. Managing overall business of over 1 million USD a year, prepare budgets, prepare monthly,
quarterly reports and submit to HQ
4. Developed and continuously assess operational guidelines to ensure smooth flow of
business cycle from ordering until end consumer offtake
5.Plan and Create brand strategies according to company’s vision and implement them
through multiple channels - modern trade, down trade & whole sale
6.Continually assess company progress, new business leads, sales and marketing
successes, compliance to local government rules and compile reports to submit to Regional
Manager.
7. Staff selection, training development, scheduling and ongoing professional development of
employees.
8. Increased the business to more than 100% growth compared to 2018 and achieved all time
high numbers in secondary sales for the year 2019 by successfully implementing strategies
which increased our visibility and availability
1. Leading a team of 4 Merchandisers and In-Charge of Key Accounts, B & C class outlets
and Wholesale
2. Achieving target of over 2 million USD in yearly sales
3. Follow and Ensure Business Development Agreements for all outlets in the region including
Lulu & Carrefour
4. List new SKU’s with outlets in the region and monitor their performance
5. Plan, Execute and Achieve monthly, yearly targets in the region with provided budget and
with ROI as per company policy
6. Maintain visibility and Aim for Market Leadership in about 14 categories and more than
1000 SKU’s
7. Retaining and developing strong business relationships with outlets in the Region ranging
from Modern Trade outlets to Wholesalers
8. Plan and Execute new product launches and consumer events with Modern Trade outlets
9. Analyze the performance of each accounts in the region under the parameters such as net
sales growth, Category Performance, SKU performance, Off-Take and take necessary
action
1. In-charge of key accounts of Nivea in Qatar such as Carrefour, Al Meera
2. Lead a team of 8 merchandisers to ensure visibility as per business agreements and
planograms and achieve monthly targets ranging QAR 700, 000 to QAR 1 Million
3. Planning and Achieving weekly, monthly targets across all accounts and ensuring they are
growing as per business development plans
4. Develop investment plans for the Key accounts and ensure better ROI
5. Plan and Execute new product launches in the market and ensure its success by ensuring
market penetration
6. Ensuring the key accounts are at par in growth with the country in terms of net sales,
category sales, visibility, In-Market Sales
7.Maintaining strong relationships with key stakeholders such as Department Head,
Department Manager, Store Supervisor, Buyer, Purchase Co-Coordinators and
safeguarding the interests of the brand
8. Analyzing category sales of all accounts and develop promotion plans for underperforming
and average SKU’s
9. Part of the team which won the Highest Overall Performance Partner for the year 2015
1.Business development In charge of all premium and High range
MDIS products
2. Recruiting students - Singapore & International
3. Sourcing Leads & Converting them through Marketing activities, Networking events, Education Fairs & Promotional events
4. Team Lead for a team of three people handling School of Engineering, School of Technology and E-Learning & School of Fashion Design
5. In charge of planning & attaining targets for the above schools
6. Consulting, Counseling & advising prospective clients throughout sales process
7. Planning & Organizing - Business development activities,
Sales Promotion activities
8. Creating and Managing multiple sales accounts across a variety of products
9. Reports - Sales Reports, Product performance reports and Sales Forecast reporting
10. Customer Service - Feedback handling & Relationship management
11. Participating in Marketing events, Networking Events and collaborating for possible partnerships with companies
1. Pre Sales Technical assistance to clients ranging from SME’s to Fortune 500
2. Creating leads through SEM and converting them
3. Market research analysis & Business Development
4. Negotiated, audited and obtained Pollution Board certificate
5. Post sales service - warranty, guarantee & services
6. Assisted in implementation of CRM software
7. Product development - Assisted in developing and implementing data logging system with outsourced partner
8. Assisted in recruiting & training sales people
9. Participating in Annual Trade Fairs in Coimbatore & Chennai
10. Expanded business in to Kerala, Karnataka, Andhra Pradesh & North India