Santhosh Mathew

• Categories: SHIRTS, POLOS, Inner wear, handled across ME .
• Drive sales of categories, as per growth projected.
• Analysing consumer buying patterns, predicting future trends and plan range plan for ME.
• Planning based as per DBOTB across categories.
• Liaison with Hong Kong regional office for global styles
• Liaison with factories for ME, India, CIS countries specific related styles from development, placing orders, price negotiation and follow up of orders, till despatch to these markets.
• Handling Qatar & Oman mkt stock buying, releases, distribution, pricing and promotion plan.
• Weekly shipment planning schedule to ME from HK.
• Maintain inventory levels for assigned categories to the prescribed level.
• Played an important role in bring down the overall Days of Inventory (DOI).
• Adhere to the set KPI standards in terms of profit and quantities sold
• Regular team meetings to review product and store performances, and revise plan if any required to achieve the required sales objectives.
• Markdowns done without affecting the brand image.
• Liaising with shop personnel to ensure product/collection supply meets demand.
• Regularly reviewing performance indicators, e.g. top line, GP%, sales and discount levels.
• Sales staffs are regularly updated on products USPs, so they understand the product they sell to the customers.
• Regular visit to shops, interact with sales staffs as well as customers, to know their valuable comments and implement on the appropriate feedback accordingly.
• Participating in promotional activities.

Titanus S.A is the sourcing arm of Teddy S.P.A. located in San Mario, Italy. In India Titanus S.A has its LIASION Office, in Chennai. Teddy S.P.A has 3 Brands, Terranova, Calliope and Calliope Kids. Orders placed in Mumbai, Delhi, Tirupur and Chennai.
• Steering all aspects of Merchandising from initiation of product development to final execution of order entailing from Product Development, Pricing, Vendor Selection, Production and Shipping.
• Generated Business worth Half Million Euros
• New products/ Samples developed include all over Glitter print, as per customers’ request.
• Unique Initiatives taken like check in fabric stage, re-engineering done during various stages to increase production rate.
• Facilitated Orders placement with agents, factories based on the Price and Fabric Qualities.
• Final inspections as per AQL standards carried out before merchandise planned for shipment

S.P Apparels Ltd is the second largest Exporters of Readymade Knit garment from Tirupur, Tamil Nadu, India. The main labels are Dunnes Stores, Tesco Benetton, GAP, Diesel, Martin, George, Target, TCP and Mother Care.
• Headed a team of 2 Junior Merchandisers & 4 Production Co-ordinators.
• Key Accounts handled include Dunnes Stores, Ireland and Crocodile (Domestic, India)
• Oversaw all aspects of Merchandising from initiation of product from Product Development to Shipping of final product from factory. Streamlined Merchandise Quality and delivery schedules.
• Negotiated with Buyer on the garment price, confirming orders and shipment schedule.
• Monitored the monthly sales target as set by the Company.
• Updated buyer on regularly for the status and get their feedback on the quality
• Introduced new vendors for trims and fabrics.

Ambattur Clothing Ltd is the 5th Largest Exporters of Readymade garments from India. The main labels are Levis, GAP, , Banana Republic, Kohl’s, Ann Taylor, JCrew and Liz Claiborne.
• As Sourcing Executive, handled Buyers which include Banana Republic, Ann Taylor, GAP, J Crew.
• Facilitated follow-ups for lab-dips & analysis of quality and colour, prior to buyer approval.
• Ensured dispatch of Pilot yardage and bulk as per schedule to reach factory before the PCD (Package Cutting Dates), along with MTL/ITS inspection & testing reports.
• Co-ordinated with factories for any issues that arises during the course of Garment Production.
• Handled various qualities of fabrics in solid dyed, yarn dyed, from power looms to high end mills.
• Carried out regular fabric follow-ups & inspections at mills across India, according to Buyers’ requirement.
• Co-ordinate for Value Added Products like Beads, Embroideries and Sequin
•As Junior Merchandiser - Key clients handled include Clothes Encounters - Men’s Division (Indian Domestic Brand).
• Effectively co-ordinated with the Design Team for the product line range.
• Sourced fabrics & trims as required, production planning and merchandise arrival to stores.
• Managed Pricings and promotions on arrivals of new stocks & also during festive season.