Business Development Manager
Prosign Graphics Pvt Ltd
Total years of experience :17 years, 1 Months
A Start up specialized in multidisciplinary design consultancy working in the domain of AD Marketing, Directional signage, Fire
Signage, Industrial Signage and way finding.
▪ Generating business from various channel partners for the company while establishing healthy business relations with clients &
external associates for securing repeat business & long term customer loyalty.
▪ Providing directions, developing, implementing strategies and managing overall profitability of operations and installations
.
▪ Managing, coordinating & controlling overall operational aspect including Revenue growth, Profitability, Implementing strategic
vision and giving direction to business development.
▪ Brand handled Dessert Magic.
▪ Responsible for increasing sales revenues, exceeding targeted goals, developing profitable & productive business relationships
and building an extensive client base with distinction of accomplishing multi-fold revenue increase.
▪ Exploring new channels and opportunities which will lead to business development and increase in Turnover
▪ Providing a new direction and thought leadership to the company, developing & implementing strategies while managing overall
profitability of the operations. Generating business from various channel partners for the company while establishing healthy
business relations with clients & external associates for securing repeat business & long term customer loyalty.
▪ Creating Business opportunities with our major clients in AD Marketing for Reebok, Adidas, Phillips, Nokia and Spunk etc.
▪ Promotions, Displays, Merchandising, Lit-Unlit Dealer boards, Danglers, Kiosk, and Pamphlets Etc
Ensuring effective stock control and new category and product launches.
▪ Skillfully implementing the schemes, merchandising and promotional activities at market and outlet level. Solving the problems
of the Retailers and Wholesale Dealer. Handling the claims of the Wholesale Dealer. Maintaining reports and action plans.
▪ Managing bifurcation of routes and appointment of new WD.
▪ Involved in investment check and ageing analysis.
▪ Responsible for driving entire product management operations with final accountability to realize revenue and profitability
objectives; rolling out innovative strategies to capture and retain a respectable market share in competitive business scenario.
▪ Managing, coordinating & controlling overall operational aspect including Revenue growth, Profitability, Implementing strategic
vision and giving direction to business development.
▪ Efficiently analyzing company with industry peers to find areas of opportunity based on relative performance, suggesting possible
measures and solutions to be implemented for performance improvement, which are aligned with company strategy.
▪ Communicating effectively with senior management to enhance their understanding of the opportunities and limitations of
information.
▪ Conducting strategy planning for enhancing brand image, acceptability and positioning, resulting in visibility and consistent
growth in business opportunities.
▪ Efficiently analyzing company with industry peers to find areas of opportunity based on relative performance, suggesting possible
measures and solutions to be implemented for performance improvement, which are aligned with company strategy
Devised ways for maximum productivity & team’s performance enhancement by exploring areas of value addition and ensured
overall client satisfaction.
▪ Demonstrated expertise in sophisticated business development models and vast knowledge of both the marketplace and the
capabilities & complexities of products.
▪ Ensured successful accomplishment of set business targets in the face of growing competition. Demonstrated ability to bring out
USPs of all products and services to achieve higher sales realization value.
▪ Actively involved in planning and implementing Strategies, Budgets and Business Solutions for meeting organizational
requirements and growing business needs
Achieved 120% of sales yearly target as compared to just 90% which the territory achieved the previous year.
▪ Motivated my distributors to increase their sales. The sales of one of the distributors was increased to 3.2 lakhs from 2.8 lakhs.
▪ Successfully implemented the local order booking strategy (which when first implemented by the company in Trivandrum district
was a failure), worked with the van sales men, motivated them and made local order booking strategy a success in my territory
during the period
MBA (Marketing Management)
