Assiatant PR and Marketing Manager
Hilton Kuwait Resort
Total years of experience :11 years, 4 Months
• Responsible in planning and execution of content creation as well as the briefing to creative agencies ensuring delivery in adherence with brand guildlines and hotel positioning.
• Supported sales team with the creation of marketing collateral and tactical promotions associates with key market segments.
• Ensured full compliance with all brand marketing standards and programs.
• Championed and managed the social media strategy in line with the brand positioning and hotel stories.
• Together with the guidance and support of the Director of Communications - Middle East, liaise with the local PR agency to ensure effective communication is maintained in line with marketing strategy and key messages.
• Created local partnerships and reviewed opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
• Represented the hotel in coordination with the hotel management team in community and industry organization and events.
• Managed marketing budgets.
• Formulated policies and procedures related to communications programs.
Evaluated and implemented sales promotion program.
• Developed and maintained the company’s corporate image and identity, which includes the use of logo and signage.
• Planed and developed Communications strategy for the hotel.
• Developed all the hotel printed collateral.
• Developed and maintain all media lists and contact information.
Hilton Kuwait Resort
PR and Marketing Executive October 2013 - Recent
(Acting like PR and Marketing Manager) July 2014 - Recent
• Responsible for managing and delivering the day to day marketing activities for the Hotel in line with the agreed marketing strategy, to support the delivery of hotel revenue targets.
• Responsible for the management and growth of the Hotel data and the targeted database.
• Contribute to the creative process from creative brief to delivery for all hotel communications, collateral and websites (both internal and external) and creation of copy to support this.
•Manage and coordinate the hotel communication plan to ensure all communications are targeted at the right audience and delivered on time.
• Responsible for launching and tracking campaigns success to understand the return of investment of each activity and aid future promotion plan through effective reporting.
• Planning and organizing Hotel photography, events and promotional activities relevant to the hotel business.
• In Charge of all corporate cross promotions.
• Working closely with Ecommerce regional team to deliver innovation and creative online campaigns.
• Management of design/ third party agencies in relation to the hotel business.
• Ensuring that all activities and printed jobs are carried out within the Hilton Brand Standard and guidelines at all times.
• Responsible for monthly marketing and PR plan, expense reports, marketing activities and monthly press releases for the hotel detailing key achievements, activity undertake and future key initiatives.
• Management of press events.
• Worked on a full plan for hotel photography session in order to build up a photo library for the hotel facilities.
• Managed Marketing and PR budget for Hilton Kuwait Resort (2015 and 2016)
• Championed and managed the social media strategy in line with the brand positioning and hotel stories.
• Created local partnerships and reviewed opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
Paralegal- assistant July 2012-February 2013
• Following up the trademarks That we are the Agents for their client starting with filing, accepting and publishing the trademark application to the Registration, and sending all the updates to the client.
• Responding to all our clients inquiries for their trademarks and following up with their law cases with our lawyers.
• Responsible for the Paralegal department of our branches in Tunisia, Kuwait, Qatar and Jordan.
SMAS- Intellectual Property
Paralegal- assistant
July 2012-February 2013
• Following up the trademarks That we are the Agents for their client starting with filing, accepting and publishing the trademark application to the Registration, and
sending all the updates to the client.
• Responding to all our clients inquiries for their trademarks and following up with their law cases with our lawyers.
• Responsible for the Paralegal department of our branches in Tunisia, Kuwait, Qatar and Jordan.