Sara Abunamous, English Copywriter

Sara Abunamous

English Copywriter

Bidaya Corporate Communications

Location
Jordan - Amman
Education
Bachelor's degree, Psychology
Experience
12 years, 2 Months

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Work Experience

Total years of experience :12 years, 2 Months

English Copywriter at Bidaya Corporate Communications
  • Jordan - Amman
  • My current job since October 2017

- Interpret client briefs and create appropriate, persuasive copy.
- Develop creative ideas and concepts.
- Write clear and original copy.
- Proofread copy to check for factual and grammatical accuracy.
- Amend, revise or redevelop content in response to feedback.
- Write Press releases, memos, invitations, interviews, advertorials, article summaries, talking points, compelling social media and website content and several other forms of written media.
- Become familiar with clients' products and services and preferred tone.
- Translate technical articles and content from Arabic to English, maintaining accuracy and tone.
- Maintain confidentiality while dealing with sensitive, high-profile clients and content.
- Multi-task and practice time-management skills while dealing with media and client crises.
- Help mentor, guide and counsel team members and new personnel.
- Word SEO friendly Meta Descriptions, and banner ads.
- Re-word RFPs for maximum impact and appeal.
- Localize international brand content.
- Optimize copy for multiple platform use.
- Work in a fast-paced environment, while staying on top of critical deadlines.
- Created the majority of content surrounding the Jordan Food Week 2018 Event.

Supervisor & Quality Assurance at Nell Program Academy for Training and Development
  • Jordan - Amman
  • January 2015 to January 2016

- To support, guide and assess existing staff.
- Recruiting staff to fill numerous positions; placing ads, sorting candidates, interviewing, hiring, related paperwork and follow up.
- Responsible for the curriculum used, updating, editing and monitoring implementation.
- Programming class times. Teachers' and students' schedules.
- Documenting and monitoring teaching hours and attendance to calculate salaries and deductions.
- Overall day to day running of the Academy, maintaining supplies, cleanliness and finances etc.
- Outsourcing teachers and skills, with constant follow up and maintenance.

ESL Conversational Instructor at The Royal Jordanian Aviation Academy
  • Jordan - Amman
  • July 2014 to January 2015

- Conversational ESL for specific purposes (aviation) to adults.
- Address all aspects of communication through appropriate instruction that develops each student’s ability to speak and listen in the appropriate content area.
- Administer language assessments for the purpose of evaluating student progress.

Community Manager at Tip n' Tag
  • Jordan - Amman
  • March 2014 to July 2014

- Writing, proof reading and editing blogs
- Creative, out of the box social media posts on several platforms
- Marketing; providing materials, brainstorming ideas and maintaining fruitful connections.
- Back end content creation and maintenance.

Homeroom and ESL English Teacher at Amman Academy
  • Jordan - Amman
  • August 2012 to June 2013

- Adapting standard teaching methods to meet different student needs and interests.
- Selecting and using instructional methods and materials appropriate to the students and learning activities
-Utilizing games, music, books, art, technology and other resources to teach basic skills and foster student development
- Creating a positive and appropriate classroom environment that is conducive to learnin

ESL PYP Teacher at Ahliyyah & Bishops Kindergarten - CMS
  • Jordan - Amman
  • November 2009 to June 2012

-PYP curriculum planning and implementation
- ESL planning, guidance and evaluation.
- Preparation of teaching aids and materials.
- Maintaining effective and productive constant communication with administration, fellow teachers and parents.
- The implementation of innovative classroom management techniques.

Education

Bachelor's degree, Psychology
  • at The University of Jordan
  • June 2009

Specialties & Skills

Psychology
Teaching English
Storytelling
Creative Writing
Copywriting
MS Office
Working with young children
General Computer Literacy
Psychological knowledge
Native speaker of both English and Arabic
Teaching
Translation
Curriculum Development
Recruiting
Copy writing & Editing
Human Resources
Team Management
SEO Copywriting

Languages

Arabic
Expert
English
Expert

Training and Certifications

SEO for Storytelling (Training)
Training Institute:
Ziad Barouni
Duration:
15 hours
Several PYP Courses (Training)
Training Institute:
CMS and Amman Academy
Date Attended:
August 2010
Relaxation Methods Course (Training)
Training Institute:
The University of Jordan
Date Attended:
June 2008
"Working with Young Children" Certified by the Wisconsin-Stout University (Training)
Training Institute:
Iman's Early Learning Centre
Date Attended:
December 2009
Advanced Psychological Testing Course with 30 Hours of Application (Training)
Training Institute:
The University of Jordan
Date Attended:
June 2008

Hobbies

  • Global Citizen
    Coming from a diverse, multicultural background has left me with nothing if not experience and a drive to succeed. My education in psychology and subsequent career in ESL, HR and most recently, copywriting, have only added to this. It is something I bring with me into every new field I choose to take on.