Sara Al Muhairy

- Preparing Marketing Campaign Strategies, roll out plan and facilitate
creative concepts for AECB Products
- Managing and facilitate internal and external stakeholder events
- Preparing, managing and monitoring yearly budget and marketing
plans
- Managing AECB digital Channels (Website, Social and Mobile app)
- Preparing Financial Literacy program to educate the community on the
important of Credit information and Financial Stability & Health
- Project Sponsor for 3 main Scoring products and D2C API
- Chairperson for EIBFS CSR Committee

- Managed the Strategic Partners, Partners and Service Level Contracts
of the organization by implementing ISO 44001:2017 standards to
ensure that the strategic objective “People Happiness” is achieved
- Managed Events based on the organization’s yearly event calendar
such as exhibitions, internal and external for different target audience
such as Employees, Drivers, Customers and even our partners and
prospect partners through signing ceremonies and other engaging
activities with a team of volunteers and with the events team such as:
participation in UITP 2019, DTC Hackathon, DTC Brand Launch Event..etc
- Managed the Sponsorships budget that are received and given by the
partners
- Prepared and Managed the Digital Marketing plans and creating
content to be used in all the digital channels of the company to increase
the engagement of the customers and the ROI
- Studied, initiated and managed Strategic Projects to increase the ROI of
the organization such as marketing packages, digital marketing
initiatives such as website, social media ROI, Email Marketing, SMS
Marketing, Marketing Strategy, Yearly Marketing Plans and budget
management

Managed DTC’s Strategic Partners
Managed DTC’s Digital Marketing Plans

Managing Customer Complaints, Requests, Inquiries and Suggestions through a CRM

Lead the Digital Marketing initiatives
Manage the Internal Communications
Manage the Partnership and Events
Manage the Marketing Campaigns, Plans, Budget

I am managing 11 team members that are performing tasks for 30+ internal and external websites of the Emirates NBD Group. The scope also includes local and international stakeholder management.

- Developing and managing many communication activities: daily internal and external announcements, weekly Highlights, Quarterly newsletter. - Handling communication and marketing initiatives to improve stakeholder (IT Reach) and employee (Innovation Day, UAE National Day celebration, Flag Day, Lean Wave 5, Meet the CIO, Speakers Corner, UAE Nationals Meet the CIO, UAE National Development Program) engagement events. - Preparing social presentations for the CIO to present in vendor events - Chair of the Social Committee

- Developing and facilitating marketing and educational material (flyers, posters, PR) and communications (Emails and SMS) for customers and staff (Internal Communications) about new Multichannel (Online Banking, Mobile Banking, ATM/CDM, Phone Banking) developments, services and products.
- Implementing a customer migration project across the UAE Branches to migrate customers from using the branches to using the Emirates NBD Multichannel
- Interviewing, Selecting and Training new employees for the Lobby Managers Position
- Write submission documents for the Emirates NBD Multichannel to apply for various awards where the bank won 2 Middle Eastern awards so far
- Involved in a Strategic Project to improve the bank's KPI and revenue in the future
- Analyze customer behavior and transactions through Multichannel and Branch Reports to develop and implement customer Multichannel migration strategies

Seconded from Knowledge and Human Development Authority to Emirates Airlines Festival of Literature as part of a strategic partnership agreement between both organizations to meet the Educational and Literacy Targets assigned to myself. My main roles were to:
1. Conduct Book review on Dubai Eye "Talk of Books"
2. Communicate with selected schools, with a particular focus on Emirati Students to encourage their participation in the competitions associated with the Festival (Story Writing, Poetry and Reading Cup Challenge)
-Conduct Awareness Sessions for schools to inform them about the competitions. This would primarily be for the Arabic Entries, although there is a mirrored competition in English, if schools are interested
- Do press and radio coverage with particular focus on Arabic
- Prepare the Arabic Winning Entries Book for the Poetry and Story Writing Competitions
- Notify winners and assist in organization of prize-giving ceremony during the Literary Festival in March
3. Facilitate with the Schools the Arabic Education Day that the festival conducts with the featured authors by communicating with Schools and Arabic Author’s to organize school visits to Education Day events or students coming to the festival venue
4. Promotion of the Festival
- Collect and maintain an active data base of all private schools in Dubai that fall under KHDA and categorize them in terms of language taught, curricula, percentage of Emirati Students enrolled
- Find out and contact key personnel in the selected establishments, to include head teachers, and librarians, and reading specialists, Islamic studies teachers, social studies teachers
- Work with Communications Team to promote the Festival through social media, radio and press interviews with a special emphasis on education and literacy and a focus on Arabic
- Gather statistics and feedback from the selected schools during and after the events
- Prepare the Arabic Children’s Program Leaflet and help distribute the leaflets to the Dubai Schools

1. Was seconded to the Emirates Airline Festival of Literature as a KHDA Specialist focusing on the Arabic sections for the 2012 & 2013 festival where my main role was to change the attitude of children towards reading and writing to increase their IQs in their future specially the early childhood stage. I also communicated with main stakeholders to promote the festival's activities such as their competitions, education day and their main program.
2. Was a team member for major educational research projects that are targeting Emiratis such as: “Why do Emiratis choose private schools over public schools”, “English Language Skills in private schools”, “Nationals in private education” and “Dubai’s Unemployment” were my role was to facilitate and conduct focus groups, analyze results and data and write the final reports in both English & Arabic by contacting parents, students, employers, recruitment agencies, schools and universities and getting their input and feedback
3. Was a team member for major internal organizational improvement projects such as “KHDA School System”, “KHDA Website Project”, “KHDA Social Media” and “KHDA Engagement Calendar, ” “KHDA Renovation Project” were my role was to facilitate the members, report on the progress of the projects, conduct workshops, acted as a consultant by challenging the current processes that the organization follows and lead some parts of the project to achieve the overall objectives
4. Reported main KPIs and to the management's board meetings quarterly and semi annually

1. Generated weekly, monthly and quarterly Reports to the PFS management to assess Business Services performance for the Middle East Area (ATM, Phone Banking, Internet Banking, Business Internet)
2. Developed new strategies and plans to improve the business services performance
3. Developed a competitive advantage to have loyal customers and increase the number of customers in the market place
4. Planned, Coordinated, Implemented, and Evaluated new process and procedures being done in the analytics department

1. Had 4 employees reporting to me:
- 2 Receptionists of the department were I developed a Receptionist Communication System (Using Outlook), Career Improvement Plans (after doing a Gap Analysis for them and preparing training programs for them by coordinating with vendors) for them
- “Marketing Manager” & “Training Manager” as part of the “Windows Migration Project \[Workplace Services Program -WSP\]” were my roles was to develop “Communication Plans” for the internal operations and “Communication Packages” (User Guides, Brochures…etc), to develop Media items such as “Posters” and “Corporate Branding”, to develop “Training and Development Plans” for the employees after doing Gap Analysis and collecting their training requirements, to work on a “Customer Satisfaction Survey Project” by Surveying the employees one to one, analyzing and reporting the customer’s feedback to the management and creating an improvement plan to address the problems and issues, to migrate applications from an IIS 4 platform to IIS 6 and to Windows Server 2000
2. Also was involved in:
- Developing a new HR Communication Process (Announcement for New Joiners and Promotions of the month)
- Facilitating the Opening Ceremony of our department with vendors and internal employees
- Facilitating Summer Trainees’ Plans (Attendance, Monthly Activities…etc)
- Creating web applications for the business units for dated releases and translating some existing ones from English to Arabic
- Collecting Business requirements by going to their working field and analyzing their requirements to create a project plan
- Doing an analysis about the Customs Department (Went for training in Customs Cargo Village in September, 2004)
- Being a team member in the Helpdesk Desk Unit to managing Customer Complaints using a Call Tracking System by getting them through phone, mail or fax and entering them in the system