Marketing Director
IMS
مجموع سنوات الخبرة :8 years, 3 أشهر
The purpose of this role was to manage the IMS websites and communications, and create a digital marketing strategy to implement across a global environment.
By liaising with a development team, I have project managed creation of three websites pertaining to IMS. I have created and implemented digital strategies to cover every traditional marketing platform on an international scale by liaising with developers and designers. By having autonomy of the digital space, I create a consistent and highly effective brand message.
This includes copywriting for all digital marketing and websites, co-ordination of global partners and their communication activities, internal and external communications between IMS and organisations such as Global Citizen and the UN.
A consultancy based digital marketing role, the purpose of which was shaping the marketing team into a coherent and responsive unit.
Using UX and data metrics, I implemented a digital strategy across the board and managed the main brand website in addition to creating an additional brand platform.
By utilising my strategic analysis and digital development skills, I introduced a plethora of procedures and unified processes to systematically tackle the gap between sales and marketing which was crucial to increasing an ROI.
Leading a team of 6 people, I developed and implemented campaigns to promote awareness of our brand including campaigns, landing pages, micro sites and an extensive range of digital marketing.
Art, French, English Literature, English Language, History x 5 A’s