Regional Communications Specialist
Danish Refugee Council
Total years of experience :8 years, 9 Months
o Leading the development of content produced by the Danish Refugee council, including internal publications, external media pieces, stories and case studies
o Managing social media presence of the Middle East’s office across multiple platforms
o Providing strategic support to country offices in writing, editing and communications
o Supporting the communications managers in developing the department’s strategy and internal policies
o Maintaining and managing our media list while building connections with local and international news outlets
o Working hand-in-hand with cataloguers, translators, and designers to ensure all tasks are ready to go live on time
o Creating search engine optimized content for various product types and categories including technology, home appliances, clothing, and personal care items
o Contributing to landing pages content and some design aspects
o Drafting and locking a new strategy to revamp MarkaVIP’s presence and persona across different social media platforms
o Providing digital and editorial content across all facets, like official announcements, website content, campaigns, in-app announcements and social media platforms
o Handling mailers’ content, making sure it was always attention-grabbing and original
o Analysing different reports and coming up with ideas to constantly improve the content used across all platforms
o Working hand-in-hand with the creative team for creating and approving artwork
o Authoring and editing content for both internal and external use, including blog posts, articles and press releases. Content published in major media outlets like Al Bayan, Women in Business, Al Bawaba, Laha Magazine and much more.
o Working on securing editorial spots in various regional and international outlets
o Handling the Arabic social media presence for Bayt.com across multiple platforms, producing relative artwork and copywrite.
o Creating platform specific content achieving highest reach levels for the year
o Increasing social media referrals by rates ranging 40% - 140% for selected platforms/ geographies
o Planning, launching and managing 10 online events in 3 months’ time span
o Copy writing and artwork design for a diverse portfolio of online events
o Blogging on a variety of related topics of interest over the company’s website
o Inputting, validating and explaining selected parts of the business performance dashboard and KPIs
o Supporting key partners in the cultural scene while carrying out community events
Maersk Line, the world's largest container shipping company with a fleet of more than 600 vessels, serving customers in 116 countries and a team of round 32, 000 associate.
Key Achievements and Main Responsibilities
- Building a comprehensive database of leads for the new lines
- Support in assessing the potential for the two newly introduced lines (routes)
- Working on a semi structured perception assessment for selected products
- Mapping, with the sales team, the competitive landscape for selected products