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Sara Taher, English Copywriter

Sara Taher

English Copywriter·Viola Communications

United Arab Emirates

Bachelor's degree, History

Work experience

Total years of experience: 25 years, 9 months

English Copywriter

May 2014 - Present

Viola Communications

May 2014 - Present

I generate copy for different mediums including print, radio, TVCs, outdoor, etc... . I also support the creative team as a conceptualizer.
Company industry:
Advertising
Job role:
Writing and Journalism

Communications Manager

January 2011 - Present

iproduction

Abu Dhabi, United Arab Emirates

January 2011 - Present

- developing all internal and external communication material (training manuals, letters, market studies, strategy plans, etc...)

- meeting and augmenting clientelle

- Concept creation for proposals, videos, pitches, etc...
Company industry:
Marketing
Job role:
Management

Freelance contributor

August 2011 - March 2014

Campaign Middle East

Abu Dhabi, United Arab Emirates

August 2011 - March 2014

I have been published in Campaign Middle East, the top marketing and advertising magazine in the Middle East and GCC.

To see one of my articles, visit the link below:
http://campaignme.com/category/blogs-and-comment/
Company industry:
Advertising
Job role:
Marketing and PR

Features Editor

August 2013 - February 2014

Motivate

Abu Dhabi, United Arab Emirates

August 2013 - February 2014

Looked after What's On Abu Dhabi magazine. Covered various sections, as well as wrote every cover feature. Performed interviews with celebrities and covered major events.
Company industry:
Media Production
Job role:
Writing and Journalism

Section Editor

September 2012 - September 2013

Time Out Abu Dhabi

Abu Dhabi, United Arab Emirates

September 2012 - September 2013

I looked after 4 sections; Art &Culture; Food; Sport &Outdoor as well as Community. I regularly contributed features, as well as generated copy for other sections of the magazine. My pieces have been borrowed by Time Out Dubai, and I have extensive online references.
Company industry:
Publishing
Job role:
Writing and Journalism

Freelance copywriter

January 2010 - June 2011

self-employed

Abu Dhabi, United Arab Emirates

January 2010 - June 2011

•Currently working as a freelance copywriter/editor for several clients; including Synaxis, Abu Dhabi Education Council, Daem International General Contracting, and Rotana Arjaan.
•Abu Dhabi Education Council: Compiled an in-house manual that was designed to inform employees about the new logo and how to place it. The manual included very technical aspects, such as the particular use of colours, style, and fonts, as well as the placement of the company's name. In addition, I produced different copies for a new school campaign being planned by the agency, which was meant to be advertised to the public.
•Rotana Arjaan: Providing copy for the various monthly promotions, which appear on brochures, posters, and flyers. Cooperating with the design team to ensure attractive end products, with succinct messages that capture the essence of the campaign.
•Daem International General Contracting: Worked with General Manager as a consultant on all corporate and business correspondence. Developed and edited copy for business proposals used internationally.
- Developing corporate and creative copy for various clients.
Company industry:
Media Production
Job role:
Marketing and PR

Manager

June 2009 - April 2010

Abu Dhabi Ladies Club

Abu Dhabi, United Arab Emirates

June 2009 - April 2010

Rainbow Island Manager
•Developed and incorporated an Employee Training Manual, which included instructions on customer service, dealing with children as customers, safety and children, hygiene and personal appearance, as well as other elements.
•Held bi-weekly training sessions for 14 employees, and integrated reward campaigns to improve employee performance and motivation.
•Managed the daily operation of Rainbow Island, a youth’s activity center. Tasks included preparing rotating weekly time schedules for employees, compiling monthly accounts reports, keeping regular stock of inventory, and dealing daily with customers.
•Introduced a special promotion for schools, which generated a lot of visits.
•Prepared monthly educational themes which were incorporated into the various workshops.
Company industry:
Hospitality & Accomodation
Job role:
Administration

Teacher

September 2007 - June 2009

Raowdaty Kindergarten

Abu Dhabi, United Arab Emirates

September 2007 - June 2009

-Taught KG1 class
-Prepared the art program, developed weekly educational themes, created games geared at learning the alphabet and numbers
-Organised a wide range of fun activities, including putting on a play for the parents, as well as several outdoor excursions for the students
Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

researcher

September 2006 - July 2007

Lebanese Center for Policy Research

Beirut, Lebanon

September 2006 - July 2007

-Performed extensive research on Arab and global governance
-Attended Ärab Youth Promoting Judicial Reforms and Good Governance"workshop in Jordan
-Wrote a report about the conference, which was selected from 15 other submissions to be read in the presence of Condoleeza rice during her visit to the region
Company industry:
Public Administration
Job role:
Research and Development

Teacher's assistant/Researcher

January 2003 - May 2006

Concordia University

Canada

January 2003 - May 2006

-Developed specialized reports, assignments, and research material for students
-offered personal tutoring and last minute solutions to students in need
Company industry:
Primary, Prep, & Secondary School
Job role:
Research and Development

Junior copywriter

November 2003 - March 2005

Aya Global Communications

Canada

November 2003 - March 2005

-Assisted Creative Director in the development of copy
-Worked with the client servicing department in developing proposals for clients
-Actively involved in the day to day operations of the agency
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Junior assistant/Contributing Reporter

September 1997 - August 1999

Alumni Office of Public Relations (AUB)

Beirut, Lebanon

September 1997 - August 1999

-Data entry on Macintosh system
-Managed files, documents, and correspondence for the University's Senior Public Relations Officer
-Researched facts and wrote articles that appeared in the university's internationally distributed Alumni magazine, as well as the in-house AUBulletin magazine
Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Reporter/assistant editor

January 1997 - January 1999

Outlook Newsletter (AUB)

Beirut, Lebanon

January 1997 - January 1999

-Reported on campus events, conducted surveys and interviews with prominent officials
-Established my own column in the editorial section, dedicated to political and social commentary
Company industry:
Journalism
Job role:
Other

Education

Concordia university

June 2006

June 2006

Bachelor's degree, History

Canada

American University of Beirut

June 1999

June 1999

Bachelor's degree, History/Philosophy

Lebanon

International College

June 1996

June 1996

High school or equivalent,

Lebanon

Skills

Governance
Expert
Governance
Expert
Education
Expert
Education
Expert
Themes
Expert
Themes
Expert
History
Expert
History
Expert
House
Expert
House
Expert
Office package
Expert
Office package
Expert
Web
Expert
Web
Expert
Governance
Expert
Governance
Expert
Education
Expert
Education
Expert
Themes
Expert
Themes
Expert
History
Expert
History
Expert
House
Expert
House
Expert

Languages

English
Expert
Arabic
Intermediate
French
Intermediate
Italian
Beginner