Sarafeem Halasa, Communication Director

Sarafeem Halasa

Communication Director

AL-OULA EVENTS AND CONFERENCES

Location
Jordan - Amman
Education
Bachelor's degree, B.S in Computer Science
Experience
16 years, 11 Months

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Work Experience

Total years of experience :16 years, 11 Months

Communication Director at AL-OULA EVENTS AND CONFERENCES
  • Jordan - Amman
  • My current job since August 2012

 Heading the client services unite
 Heading the Design and Production unite
 Heading the Public relation and media relation unite
 Heading the Creative unite
 Handling event in all phases starting from concept development budgeting and execution
 Focal point with Irbil Egypt Lebanon Sudan and KSA offices
 strategic planning for annual plan
 budgeting profit and loses control
 Media adviser for clients
 Tactical planning of events
 Business development planner for business expanding

Senior Public Relations & Outreach Coordinator at Business Development Center
  • Jordan - Amman
  • My current job since July 2007

 Designing and implementing marketing campaigns for the Center and its Projects.
 Designing and implementing Social Marking Campaigns related to youth issues.
 Managing and organizing events for BDC projects and initiatives including logistics, marketing and budgeting.
 Maintaining Media relations and media booking.
 Developing and implementing PR strategies for BDC’s projects.
 Coordinating Branding and Outreach resources.
 Maintaining and developing a database of contacts with the press.
 Responsible for updating the center’s website and online marketing campaigns
 Providing support for the Business Development Center’s Social Responsibility Activities.
 Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications)
 Assuring compliance with donors rules and regulations regarding branding and outreach strategies
 Responsible of media outreach briefing for International donors and partners

Media Relations & Account Manager at BRIDGES PR & EVENTS
  • Jordan - Amman
  • December 2011 to August 2012

 Maintaining and developing media relations for the agency PR.
 Seeking for media appearance opportunities for agency 's client
 Proposing partnerships between clients and media
 Recommending CSR activates for clients
 Coordinating between client servicing department and local and regional Media
 Account Handler of Aqaba development Zone; Vestel;Mecca Mall and Radisson Blu

Media Relations Manager at ASDAA' BURSON-MARSTELLER
  • Jordan - Amman
  • May 2011 to December 2011

 Maintaining and developing media relations for Asdaa' PR.
 Seeking for media appearance opportunities for Asdaa's client
 Monitoring and evaluation for clients press releases
 Proposing partnerships between clients and media
 Recommending CSR activates for clients
 Coordinating between client servicing department and local and regional Media
 Account Handler of Al Ghad newspaper
 Distributing clients press releases to local and regional newspapers, magazines and online portals
 Media representative for the following clients:
o Arab Potash Company
o Airport international Group
o Cairo Amman Bank
o Tawfiq Gharour & fellows Company
o Starbucks Jordan
o Al Rajhi Bank-Jordan
o National Arab Company-KIA Jordan
o HP

Education

Bachelor's degree, B.S in Computer Science
  • at Princess Sumaya University for Technology
  • July 2007
High school or equivalent, General Secondary Certificate, Scientific Stream
  • at Bishop school for Boys
  • June 2002

Specialties & Skills

Marketing
Event Planning
Team Leadership
Public Relations
Event Management

Languages

Arabic
Expert
English
Expert