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SARAH JANE LEOSALA, CATEGORY MANAGER

SARAH JANE LEOSALA

CATEGORY MANAGER·Spinneys UAE

United Arab Emirates

Bachelor's degree, Information and Technology

Work experience

Total years of experience: 11 years, 6 months

CATEGORY MANAGER

August 2025 - Present

Spinneys UAE

Dubai, United Arab Emirates

August 2025 - Present

• Developed and executed category strategy aligned with commercial objectives, driving sales growth, margin expansion, and improved category market share.
• Managed full P&L responsibility, delivering against sales, gross margin, rebate income, and inventory KPIs.
• Led Private Label strategy and development, identifying white space opportunities, launching new SKUs, and driving margin accretive growth across core categories.
• Partnered with sourcing and quality teams to develop competitive Private Label products, ensuring strong price positioning and quality benchmarks versus national brands.
• Increased Private Label penetration by optimizing assortment mix, shelf allocation, and promotional visibility.
• Negotiated commercial agreements with key local and international suppliers, securing improved cost prices, rebates, and marketing support.
• Optimized SKU portfolio through performance analysis, rationalizing slow movers while introducing high-growth and innovative products.
• Developed competitive pricing architecture, ensuring strong value perception while protecting profitability.
• Planned and executed promotional calendars, improving promotional ROI and driving incremental volume.
• Improved forecast accuracy in collaboration with Supply Chain and Planning, reducing out-of-stock levels and minimizing excess stock.
• Monitored stock turns, days of cover, and shrinkage, implementing corrective measures to enhance inventory productivity.
• Conducted supplier performance reviews and built joint business plans to support long-term category growth.
• Collaborated cross-functionally with Marketing, Operations, Finance, and E-commerce to ensure seamless execution across stores and online platforms.

Company industry:
Retail & Wholesale
Job role:
Sales

CATEGORY MANAGER

November 2023 - April 2025

ALLDAY MARTS INC.

Las Pinas, Philippines

November 2023 - April 2025

• Developed and executed merchandise strategies to align with company
objectives and market trends.
• Managed vendor relationships to ensure product quality, timely delivery,
and cost-effectiveness.
• Led a team of professionals, fostering a collaborative environment and
promoting career development.
• Coordinated cross-functional teams to optimize inventory levels and
product assortment.
• Implemented process improvements to enhance team efficiency and
productivity.
• Negotiated contracts and terms with suppliers to secure favorable
conditions for the company.
• Analyzed sales data to identify opportunities for growth and increased
profitability.
• Oversaw the product lifecycle from selection to phasing out, ensuring
alignment with consumer demand.
• Collaborated with marketing and sales teams to develop promotional
strategies for merchandise.
• Maintained awareness of industry trends and competitor activities to
inform strategic decisions.
• Prepared comprehensive quarterly and annual KPI presentations to
highlight sales and margin performance, identifying top and bottom
performers with actionable recommendations.
• Led data analysis and developed presentations for Annual and Mid-Year
Business Reviews with top suppliers, focusing on performance metrics
and strategic improvement steps.

Company industry:
Retail & Wholesale
Job role:
Sales

RETAIL & STRATEGY MANAGER

September 2022 - July 2023

WICKHAM INTERNATIONAL INC.

Legaspi, Philippines

September 2022 - July 2023

• Managed a significant portion of the companys business, handling 55%
of total RELX operations within the Bicol Region.
• Oversaw the profitability and unit economics of self-owned RELX stores,
ensuring efficient setup, stock delivery, and manpower allocation.
• Conducted inventory forecasting for all regional RELX stores to maintain
optimal stock levels for replenishment and promotional activities.
• Developed and implemented workflows to enhance the expansion, and
operational efficiency of RELX stores.
• Ensured smooth daily operations of self-owned stores, including staff
hiring and training, stock replenishment, and point-of-sale (POS) system
accuracy.
• Led the end-to-end process of RELX store expansion in the Bicol Region,
from area and consumer profiling to the actual setup and operation.

Company industry:
Tobacco & Smoking Goods
Job role:
Sales

Group Category Manager

February 2021 - September 2022

LION COMMERCIAL CORPORATION

Tabaco, Philippines

February 2021 - September 2022

•Achieved overall monthly, quarterly, and annual sales targets through strategic planning and execution.
•Prepared comprehensive quarterly and annual KPI presentations to highlight sales and margin performance, identifying top and bottom performers with actionable recommendations.
•Led data analysis and developed presentations for Annual and Mid-Year Business Reviews with top suppliers, focusing on performance metrics and strategic improvement steps.
•Provided strategic direction and management to the team, encompassing negotiation tactics, pricing strategies, assortment planning, promotional activities, and inventory control.
•Maintained optimal inventory health by conducting bi-monthly aging analyses and implementing targeted action plans to address inventory issues.

Company industry:
Retail & Wholesale
Job role:
Sales

CATEGORY MANAGER

August 2018 - February 2021

LION COMMERCIAL CORPORATION

Tabaco, Philippines

August 2018 - February 2021

• Spearheaded category management initiatives to optimize product
assortments and enhance customer satisfaction.
• Developed and executed promotional strategies to increase product
visibility and sales performance.
• Fostered strong relationships with suppliers to ensure product quality and
negotiate favorable terms.
• Managed product lifecycle from introduction to phase-out, ensuring
alignment with market trends and demand.
• Implemented price management tactics to maintain competitive
positioning and profitability.

Company industry:
Retail & Wholesale
Job role:
Sales

PLANNER HEAD

January 2018 - August 2018

LION COMMERCIAL CORPORATION

Tabaco, Philippines

January 2018 - August 2018

• Analyzed sales data to identify trends and inform inventory management
decisions.
• Developed strategies to optimize inventory levels, ensuring product
availability and minimizing overstock.
• Forecasted sales trends to guide purchasing and distribution, aligning
with market demand.
• Collaborated with cross-functional teams to implement sales optimization
strategies.
• Monitored and adjusted inventory parameters to maximize sales potential
and reduce waste.

Company industry:
Retail & Wholesale
Job role:
Sales

CATEGORY BUYER

October 2015 - December 2017

LION COMMERCIAL CORPORATION

Tabaco, Philippines

October 2015 - December 2017

• Conducted market research to identify emerging products, ensuring the
companys product offerings remained competitive and aligned with
consumer trends.
• Negotiated favorable terms and pricing with suppliers, leveraging strong
communication and relationship-building skills to secure optimal deals.
• Managed product tracking systems to ensure on-time delivery, minimizing
disruptions in supply chain and inventory levels.
• Monitored inventory levels to maintain adequate stock, preventing
overstocking or stockouts and optimizing inventory turnover.

Company industry:
Retail & Wholesale
Job role:
Sales

IT ASSOCIATE AUDITOR

June 2014 - September 2015

LIBERTY COMMERCIAL CENTER

Tabaco, Philippines

June 2014 - September 2015

• Conducted thorough verification of company financial information to
ensure accuracy and compliance with regulatory standards.
• Developed comprehensive Internal Audit Reports to document audit
findings and provide actionable recommendations for improvement.
• Executed assigned audit tasks with precision, adhering to internal
guidelines and timelines to support the overall audit process.
• Collaborated effectively with team members to identify and assess
financial risks, contributing to the safeguarding of company assets.
• Utilized strong analytical skills to examine financial records, identify
discrepancies, and propose solutions to rectify issues.

Company industry:
Retail & Wholesale
Job role:
Sales

Education

Polytechnic Institute of Tabaco

April 2014

April 2014

Bachelor's degree, Information and Technology

Philippines

Skills

Trade Promotion
Expert
Trade Promotion
Expert
JDA
Expert
JDA
Expert
SAP
Expert
SAP
Expert
Pricing Strategy
Expert
Pricing Strategy
Expert
Vendor Management
Expert
Vendor Management
Expert
FAST MOVING CONSUMER GOODS
Expert
FAST MOVING CONSUMER GOODS
Expert
BUSINESS NEGOTIATION
Expert
BUSINESS NEGOTIATION
Expert
PRICING STRATEGIES
Intermediate
PRICING STRATEGIES
Intermediate
CONSUMER PROMOTIONS
Intermediate
CONSUMER PROMOTIONS
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
CATEGORY MANAGEMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
INVENTORY CONTROL
Intermediate
INVENTORY CONTROL
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
PROMOTIONAL STRATEGIES
Intermediate
PROMOTIONAL STRATEGIES
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TREND ANALYSIS
Intermediate
TREND ANALYSIS
Intermediate
VENDOR RELATIONSHIP MANAGEMENT
Intermediate
VENDOR RELATIONSHIP MANAGEMENT
Intermediate

Languages

English
Native Speaker