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Sarah Moini, Head of Communication

Sarah Moini

Head of Communication·Babyzone (Blenheim Chalcot)

Great Britain (UK)

Master's degree, Middle Eastern Studies

Work experience

Total years of experience: 9 years, 7 months

Head of Communication

September 2025 - Present

Babyzone (Blenheim Chalcot)

London, United Kingdom

September 2025 - Present

AI Workforce Orchestration: Designed, tested, and deployed an autonomous agent workforce using the Paperclip orchestration platform, mapping AI agents into customized organizational roles to run self-sustaining business task loops.

System Integration & Automation: Configured complex multi-model pipelines stacking Claude, ChatGPT, Gemini, and Notion to completely automate high-volume data analysis, deep market research, and end-to-end content operations.

Operational Scaling & Infrastructure: Built out robust departmental infrastructure and established performance-driven KPI frameworks, transitioning the department from manual tracking to optimized, AI-streamlined workflows.

Change Management & Training: Led internal digital transformation by designing intuitive frameworks and training non-technical team members on AI adoption, bridging the gap between technical tools and practical business application.

Strategic Communications & Public Affairs: Maintained full oversight of overarching communication, press, and multi-platform strategy for a prominent VC-backed multi-brand portfolio; managed critical external relations with government officials, MPs, and local councillors.

Company industry:
Venture Capital & Private Equity

Freelance Social Media Manager

June 2025 - September 2025

Harley Street Clinic

London, United Kingdom Hybrid

June 2025 - September 2025

Visual Branding & Asset Creation: Designed and executed high-end professional visual assets for a premium medical client, ensuring rigorous brand consistency, elite aesthetics, and strict quality control.

AI-Accelerated Design Workflows: Leveraged advanced generative AI design assets and prompting techniques to expedite content production pipelines, drastically reducing time-to-market for digital campaigns.

Workflow Modernization: Integrated modern digital media tools to streamline content scheduling and asset organization, establishing a repeatable framework for upscale brand positioning.

Company industry:
Medical Hospital

Head of Social Media

October 2021 - April 2025

London Live

London, United Kingdom Hybrid

October 2021 - April 2025

Departmental Leadership: Directed the overarching social media and digital content strategy for a major metropolitan television channel, managing cross-functional production teams to elevate brand engagement and reach.

Workflow Optimization: Spearheaded the modernization of digital newsroom workflows, introducing automated scheduling, tracking tools, and cross-platform distribution networks to maximize content output.

Data-Driven Growth: Established comprehensive analytics frameworks to track platform performance and audience demographics, directly tying digital KPIs to broader commercial and broadcasting growth objectives.

Company industry:
Journalism

Digital News Team Leader

January 2018 - October 2021

MTN

London, United Kingdom

January 2018 - October 2021

Real-Time Delivery: Managed day-to-day operations for a fast-paced digital news team, overseeing content curation, breaking news coverage, and real-time distribution across digital channels.

Editorial Governance: Implemented strict quality control and editorial guidelines, ensuring high-accuracy outputs and consistent brand messaging under tight deadlines.

Company industry:
Journalism

Sales Executive & Account Manager

November 2016 - January 2018

Love Home Swap

London, United Kingdom

November 2016 - January 2018

Portfolio Management: Managed high-value B2C and B2B client portfolios, driving retention and market growth through strategic communication and account optimization.

Company industry:
Travel Agency

Education

SOAS

September 2016

September 2016

Master's degree, Middle Eastern Studies

United Kingdom

University of Essex

July 2014

July 2014

Bachelor's degree, Modern History and Politics

United Kingdom

Skills

CHATGPT
Intermediate
CHATGPT
Intermediate
CORPORATE STRATEGY
Intermediate
CORPORATE STRATEGY
Intermediate
CUSTOMER EXPERIENCE IMPROVEMENT
Intermediate
CUSTOMER EXPERIENCE IMPROVEMENT
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
JAVASCRIPT FRAMEWORKS
Intermediate
JAVASCRIPT FRAMEWORKS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
STAKEHOLDER COMMUNICATIONS
Intermediate
WORKFLOW AUTOMATION
Intermediate
WORKFLOW AUTOMATION
Intermediate

Languages

English

Native Speaker

Persian

Native Speaker

French

Intermediate

Arabic

Beginner