Data Analysis & Insight Manager
CARMA
Total years of experience :36 years, 2 Months
• Account management - devising complex analysis programmes to enable high level clients to make better business decisions, onboarding clients, devising and pitching upsell ideas
• Research, Analysis & Insight - producing in-depth media intelligence research reports, including charts and narrative, giving insight into brand, government and industry trends; automotive a speciality
• New product development - developing new products to enhance CARMA’s insights & analysis offering
• Data visualisation - creating reports that present data clearly, with the most efficient workflow
• Process Management - preparing detailed briefing documentation for the Analysis Production team to ensure that client requirements are implemented correctly; setting up client projects on our research database
• Quality assurance - reviewing analysis reports and giving feedback to the team, improving the clarity of narrative and design for each report
• Technology enhancement - liaising with IT to identify and develop tools to enhance data analysis
• Training/ mentoring - helping the business development and production teams to better understand data analysis in order to continuously improve the quality of reporting and our client offerings
• Financial management - working with Finance to analyse revenue/cost and assess profitability of client projects
• Marketing - writing entries for industry awards, five of which have won Gold at AMEC in recent years; providing content for CARMA’s social media engagement programme and other marketing materials; representing CARMA at industry events and through webinars
• Managed the QA Editing team, expanding from 3 to 5 to cover all daily reports and key monthlies
• Implemented QA feedback and measurement system, enabling writing quality to be tracked over time; quarterly reporting highlighted progress or concerns for individual writers, which resulted in training or replacement
• Held numerous quality workshops across ME region and UK office, explaining individual empowerment to make a difference, and introducing the notion of Continuous Quality Management principles and processes
• Implementation of detailed production workflows and schedules, identifying responsibilities and timings at each stage, ensuring time allowed for quality work, on time, and accommodation of ad-hoc projects
• Created template for Universal Briefing Document, covering every aspect of project lifecycle
• Audit of Coding Briefing Documents; training for Analytics team on how to write clear BDs
• Proofreading of selected reports - feedback to report writer/ QA Editor
•Acting Head of Salience Insight UK, US and MENA
• Operational management across 3 regions for 50 staff and 200 clients
• Business process analysis, implementation of best practice and quality assurance across offices in UK, US and UAE
• Project management of major IT system/operational process changes, using Prince2 principles
• Project profitability, budgeting and forecasting
• Preparing and presenting operational strategy to the CEO
• High level management of key client accounts (including Samsung, Jaguar Land Rover, Lockheed) - setting up analytics programmes, interpreting data, writing and presenting research analysis reports, giving insights into future strategy
• Managing change and cultural integration of staff across 3 regions
• Line management, performance reviews and KPI setting
• Assisting with marketing, client pitches and new product development
• Effective client servicing of major international programmes (including FedEx, MasterCard, Nokia), creating the most effective analysis programmes for our clients, writing insightful yet concise reports, highlighting issues relevant to our clients; face-to-face presentation of results; training for clients on customised dashboards to ensure continuing client satisfaction within budget; up-selling and maximising revenue where possible
• Partnering with monitoring services in the US, Asia, LAC, and Europe;
• Managing teams of international field analysts, quality controllers, and account executives
Resource planning; Staff management - training, coaching, knowledge management; Financial management; Business process analysis - improvements to administrative support systems, RI’s custom database, and client dashboards; HR administration; Supplier service agreements; New client project implementation
Line-management of a team of seven, plus freelancers; setting up, implementing and managing editorial production systems and workflows; cut production times from 3 months to one and succeeded in getting all the scheduled journals produced within the correct financial year; improved accuracy of annual budgeting and forecasting process
Six month secondment to implement new editorial production system and streamline work processes; I shortened editorial turnaround times by approximately 50%
Day to day running of the production department; budgeting and cost management; analysis of internal and external performance; implementing of new systems and procedures
Copy chasing, typesetting and flatplanning; checking quality of cover on press
Certificate of Employee Relations Law and Practice (CERLAP) (taken part-time) - grade = Distinction
PG Diploma in Film and TV Studies (taken part-time)
BA (Hons) degree, class 2i, in Linguistics with Sociology
10 O levels: 5 As, 4 Bs and 1 C; 4 A levels: 1 B, 2 Cs and 1 D