Marketing Manager
BOUNCE Middle East
مجموع سنوات الخبرة :10 years, 9 أشهر
A powerful global brand with 33 venues in 16 countries. BOUNCE is fast creating a new category in action-adventure entertainment. An indoor adrenaline playground facility catering to customers ranging from pre- school kids and school groups to families and elite sports athletes.
Responsibilities:
-Lead operational marketing for all venues across the Middle East, in order to achieve agreed revenue and footfall targets
-Work closely with Senior Management, Sales and Operations on developing and promoting innovative products and programs
-Responsible for developing and leading Media & PR, Social Media, Influencer & Partnership strategies
Developed fully integrated marketing plans for venues launches in Lebanon, Oman and UAE markets
-Brand custodian for the BOUNCE brand in the Middle East, ensuring all in-venue branding and communications are aligned with the Australian brand guidelines
KONE is a global leader in the elevator & escalator industry providing vast product & service solutions. Its mission is to improve the flow of urban life.
Responsibility:
-Responsible for all digital channels for KONE MEA (Social, SEO, Web, E-Mail)
-Below-the-line (BTL) advertising including case studies, reports, direct email and print material
-Above-the-line (ATL) print & digital advertisements,
-PR Management in close cooperation with media agencies and publishing houses
-Managing marketing communication agencies, conducting regular performance assessments and negotiation
-Ensuring brand guideline consistency across all communication channels and markets
-Driving Lead Generation and Conversion
Daimler Commercial Vehicles is a local representation of the German Global automobile marque (Mercedes-Benz, Fuso & Smart) overseeing operations in the entire Middle East & Africa region (50+ countries)
Responsibilities:
- Localizing global campaigns for regional MB Trucks distributors located in the Middle East & Africa
- Event Management for internal & external (conferences, press & customer events, trade fares)
- Ensuring a successful market launch of the new Mercedes- Benz Actros and Arocs and related Customer Services across the Middle East, Levant and Africa
- Lead for all Digital Marketing activities (web, social media, e-mail)
Mercedes-Benz is a German global automobile marque. The company is considered as the founder of the automobile & is known for luxury vehicles, vans, trucks, buses, coaches
Responsibilities:
-Supporting sales efforts by enhancing customer experience for the online sourcing platform (Mercedes- Partner-Shop) targeting Mercedes-Benz dealerships
-Handling all digital marketing activities (strong focus on website, e-mail). Close collaboration with a variety of agencies
-Building Brand Awareness through regular B2B Exhibitions & Trade Fares in Germany
-Executing Strategic Competitor Analysis & Market Research
- Organisation of B2B fares and events
- E-mail and Newsletter marketing
- Website Programming
- Competitor analysis
- Presentation of products to B2B and B2C customers
- Market research about product trends in the Chinese market
- Customer Relationship Management
