Regional Marketing Manager
SITA
Total years of experience :19 years, 9 Months
SITA is a multinational information technology company providing IT and telecommunication services to the air transport industry, servicing more than 400 members and 2, 800 customers worldwide which is about 90% of the world's air transport business.
• Responsible of acquiring, producing and disseminating market, business and competitor’s intelligence for the Middle East, Africa and India sub-continent region
• Developed digital marketing initiatives that helped sales team achieve targets during Covid-19 lockdown
• Other responsibilities included:
o Project management
o Continuous improvement strategies/initiatives
o Lead generation management
o Crisis Management
o Consulting for internal & external communication best practices
Xylem is a Fortune 500 global water technology company committed to developing innovative solutions to the world’s water challenges.
Core responsibilities at Xylem included to manage marketing budget & drive growth through META, supporting sales team to reach its targets.
• Coordinated regionally partnership between Xylem and Manchester City Football Club. Managed all related activities to leverage sponsorship and opportunities
• As core asset of Xylem’s 35M USD MENA Growth Project team, coordinated inauguration events of Dubai head office, Dubai rental & services center, JAFZA manufacturing, and Riyadh & Doha sales offices
• Leveraged customer experience and loyalty by gathering customer & competitors’ insight through implementation of monthly, quarterly and yearly market-listening initiatives including Most Preferred Single Answer (MPSA) and Unaided Awareness Top 3 (UAT3)
• Drove change on internal procedures that lead to increased revenues through investigation, analysis and Continuous Improvement (CI) strategies - internally leveraged Sales Barometer (SB) and externally increased Net Promoter Score (NPS: customer loyalty & satisfaction measuring score) from 35 to 62 - industry average: 41
• Exponentially amplified digital reach and footprint of the company by implementing innovative new technologies for lead capturing and brand awareness through marketing automation processes that also drove important organic growth in main search engines
Multinational Fortune 500 company manufactures products and provides engineering services for a wide range of industrial, commercial, and consumer markets.
Provided 360 in-house marcomm solutions. Made sure marketing assets were instrumented to guaranteed measurement. Provided periodic analysis of key brand KPIs to identify & implement strategic marketing actions, ensuring achievement of annual targets.
• Brand Ambassador for all industrial automation business units & brands in the region. In charge to develop local brand strategy in-line with global brand strategy to ensure brand image relevancy & resonance with local target audience
• Responsible for delineating the annual marketing plan, covering all marketing objectives & initiatives, defining brand architecture and implementing Integrated Marketing Communication (IMC), with consistent brand messaging across all media and communications
• Worked together with global marketing team, global & regional product teams and external agencies to benchmark global best practices and regional insights to define and deliver regional strategy
• Proactively targeted specific audiences by developing customer segmentation strategies. Defined tailored Content Marketing (CM), creating and distributing valuable, relevant, and consistent brand messaging to attract and retain target audience. Influenced and drove profitable customer action
• Directed creation & execution of integrated marketing campaigns. Due to innovation, these campaigns were adopted & distributed globally by similar Commercial Teams in different regions, including Americas & Europe
• Localized and implemented global award-winning campaigns including “It's Never Been Done Before” (Out of Home - OOH - implemented on all international airports in the region) and “Consider it Solved” (behavioral retargeting online advertising)
• Increased brand awareness and demand generation by conducting product promotion and product launch, covering every aspect of research, planning & coordinating cross-functional departments, managing a wide variety of global and local stakeholders
• Represented Emerson at international exhibitions and conferences. Through dedicated project management strategy for end-to-end event management secured key speaker slots, controlled budget, analyzed and measured success of events, including expos, tradeshows, product launches, direct marketing events, etc.
• Managed public engagements, media, interviews and other relevant promotional opportunities acting as focal point of contact for key spokespeople. Built up and maintained productive relationships with key media partners, maximizing media opportunities
• Produced marketing collateral creating ATL & BTL assets, curating and managing all published content like image, video, digital communication, presentations, written material, etc.
• Commended for increasing social media presence and engagement through creation of proactive editorial calendar and dedicated campaigns that effectively reached target audience. Managed, defined and deployed specific regional strategy for each social media platform: LinkedIn, YouTube, Twitter, Facebook, Instagram, etc.
• Drove traffic to website and all company’s digital properties through proper Search Engine Optimization (SEO), ensuring organic growth
• Next to a growing group of colleagues drafted the creation of “E-WE” (Emerson Women Empowerment). Initiative was well accepted by global corporate & shared with other regions
Award-winning architecture, planning & construction practice, with a team of more than 260 professionals distributed around eight offices in the Middle East, North America & Europe.
• Promoted from Multimedia Designer after proposing an improvement plan that lead to the creation and coordination of the Marketing & Graphic Design Department. Led department providing best-in-class strategic marketing solutions
• Managed team composed by Graphic Designer and temporary interns. Coordinated work between Architecture and Interior Design departments
• Revamped company’s corporate brand identity defining brand guidelines for corporate image and communication, ensuring consistent adherence for all marketing material, including logo, voice tone, messaging, brand story, social media strategy, corporate video and a complete re-design of corporate website
• Leveraged business by creating presentations that won several awards. Maintained listings and managed annual entries. Awards included:
o International Interior Design Association - Corporate Space Award (2012) for UB France (French Consulate in Dubai)
o Best Architectural Project - Saudi Arabian BuildInfra Awards (2012)
o Building Information Modeling Award - Middle East Architect Awards (2011)
o Leader in Construction Award - Arab Achievement Awards (2011)
Largest zoo in Latin America. Core attraction for travel & tourism in the region.
AfriCam Safari is accredited by the Association of Zoos & Aquariums (AZA) and the World Association of Zoos & Aquariums (WAZA). It hosts a collection of 350 species and above 2500 animals. Welcomes more than 1 million international visitors per year.
• Assisted on developing, implementing & managing communications plan and formulation & implementation of corporate communication strategy
• Worked next to Communications Director on developing creative standards. Assisted providing guidelines for graphic design and visual communication artwork production for the Graphics & Art Department
• Tackled social trends by creating engaging consumer communication. Coordinated advertising production (TV, digital, print) from concept to placement, defining strategic media splits based on consumer market insights and early identification of trending social dynamics. Managed agencies, media, influencers and celebrities
• Owned & organized media assets library. Acted as project manager for assets production, establishing processes and keeping production implementation on schedule, within scope & budget
• Managed Integrated Marketing (IM) program having end-to-end responsibility across all online & offline communication channels to deliver single minded messaging with a consistent tone and manner
• Increased safety and security by successfully conceptualizing and producing a series of educational videos to train all employees
TV Azteca is the number-one sports network in Mexico, reaching also the United States and 13 countries in Central & South America.
It controls more than 40 local broadcast and regional free-to-air stations. Also provides cable packages including Netflix and HBO for the region.
TV Azteca’s free-to-air stations reach over 95% of the Mexican market. Its flagship program is the newscast Hechos.
• Joined as intern, hired & promoted to manage full multimedia content development for:
o All national & international football matches
o Hechos - night edition
• Designed advertising solutions for Government & B2C customers, from entrepreneurs and start-ups to Tier-1, Blue-Chip & Fortune 500 companies
• Formulated optimal media mix planning for TV, digital and print including large format Out-of-Home (OOH) advertising on billboards and stadiums
Directed for two years the Multimedia Design Students Society Joined the other Students Societies in the institution, in order to create the AS MEDIA Students Federation, which directed for one year. Graduated with honors.
Awarded with the Academic Scholarship, reserved to the students with higher qualifications