Marketing Manager
Bayt.com
Total years of experience :12 years, 2 Months
Marketing and brand team lead at Bayt.com
- Monitor and track the performance of marketing functions (social media, design, videography, advertising campaigns and brand positioning activities)
- Oversee all Bayt.com events from conception (theme, format, content, collateral) to full execution, and post-event success tracking.
- Supervise all creative activities of the brand
- Manage all brand development activities and communicate all new initiatives internally
and externally
- Manage all sales enablement initiatives (events, presentations, ebooks, proposals, brochures, etc.) to ensure higher sales efficiency
- Utilize client insight and customer journey to identify and develop the brand voice, and maximize effectiveness of marketing efforts and campaigns
- Liase with external marketing agencies for all outsourced advertising campaigns (based on brand objectives and company wide goals)
Brand team lead at Bayt.com
- Created marketing plans to increase brand awareness and cement brand position in the market.
- Planned and organized company events region-wide. Assessed, measured and reported results.
- Liased between different departments, to ensure that all customer facing content aligns with brand strategy, and company mission, vision and values.
- Identified target audiences and market, and devised localized brand plans, and online marketing communication strategies for different regions.
- Assisted in building marketing campaigns for new company products and services. - Set brand team KPIs and objectives for each quarter and monitored all activity and results
- Coached and trained the brand team to ensure successful practices in social media, brand awareness and alignment and customer empowerment.
- Developed 3 day new joiner onboarding process and managed monthly training sessions across different offices in the region, ensuring training fully aligns with brand mission and vision, and content is up to standard.
- Created strategies and communication plans for social media pages, and built social media paid advertising plan
- Drove the creation of B2C facing content such as presentations, ebooks, and videos to increase engagement and traffic as well as ensure customer satisfaction and positively influence brand positioning and perception.
- Established brand alignment for different company products and initiatives.
- Analyzed, tracked and reported on social media campaign success, utilizing tools such as google analytics.
- Revamped online customer service and empowerment process and led online feedback and community management team.
- Wrote articles, blogs, and reports for the website as well as external publications - Reviewed and edited all press releases, and liased with PR agency to distribute across the region.
- Developed creative ideas and concepts from digital campaigns.
- Designed infographics, ebooks, presentations and social media visuals.
- Managed all company social media pages. Created
content, published, tracked results and optimized posts based on results and effectiveness. Grew social media reach and traffic by 130% during the first quarter.
Designer/Junior Architect in training at IR Design, architecture and design company.
- Redesigning and renovating existing commercial and residential projects.
- Creating observation reports.
- Site visits and measurement
- Creating architectural drawings and construction documents in AutoCAD.
- Bringing existing spaces up to comply with the city building code.
Assistant in the engineering and accounting offices at Con-Fab CA Co., a precast concrete manufacturing company in Lathrop, California.Duties included administrative and clerical work, assisting the engineering department, and some AutoCAD drafting and design.
Position included AutoCAD drafting, reorganizing samples library, and putting together material boards for presentations.
Training included innovative construction research, design, drafting and rendering in both residential and commercial projects.