Yazan Taha

- Creating new business and maintain existing clients and spending
- Responsible for recruitment and profit, loss margins
- Maintain and update platforms used by operations to expand offering and generate revenues
- Define, build, develop and enhance products based on market needs, newest technologies and
platform capabilities
- Build relationships with market publishers, suppliers to increase our market place supply
- Increase demand in market place by developing new relations with Agencies, direct client and
advertising entities
- Creating client proposals and presentations
- Suppliers and vendor’s management and creating solid partnerships
- Developing technical specs, UI, UX briefs
- Responsible for communication with other market places, ad exchanges and technology providers
- Growing the business on all levels - BD and operations

Establishing a digital agency unit to provide digital communication solutions
- Responsible for recruitment and resources allocation
- Create the unit business plan in line with the organization vision
- Define business offerings, services, tools and developing procedures and guidelines
- Building the core digital team and allocate responsibilities internal & external
- Responsibility and ownership of all objectives and action plans, financial targets to drive success
of unit
- Mapping revenue opportunities and maximize margins and creating client proposals
- Creating the digital strategy using tools and processes and present to client / prospects
- Create the digital media scene, consumer profiles and digital consumption of Oman
- Developing digital media plans and strategies in line with client KPI’s
- Creating all types of campaigns from RTB to direct to social
- SEO project management & website design project management (Word press, Custom)
- Develop clients and agency KPI’s & enhance client’s digital presence
- Leading brain storming sessions and developing ideas with the creative teams
- Suppliers and vendor’s management and creating solid partnerships
- Developing technical specs, UI, UX briefs
- Educating clients, teams on latest and best practices in digital advertising
- Optimize & report against clients KPI’s

Consultation for Langoor Agency in Dubai, Responsible on Digital Media plans for:
- Money Gram
- DIFC

- Digital media planning and buying - Creating 360 degree campaigns and channels/cross screen,
multiscreen advertising
- Performance marketing driven by clients KPI's and ROI
- Creating digital strategies & campaigns on paid, owned and earned levels
- Cross agency, Creative, social and PR coordination’s and exposure
- Managing digital operations, bidding platforms and invoicing vs booking process
- Insuring the growth of advertising revenues & reporting to top management
- Conduct team orientations and implementing employees training strategies
- Develop and strengthen agency relations in market through constant meetings and collaboration
- Increase agency supplier’s portfolio based on clients' needs and agency revenue stream
- CPL, CPA campaigns management
- Managing a team of ad traffickers / digital media buyers (team of 4)
- Insuring the agency digital portfolio has the latest technologies and products as well as digital
advertising trends
- Building agency relations with stakeholders (supplier, vendors, resellers, clients)
- Managing groups agency relationship and workflow (creative, digital, media, PR)
- Supervising and managing MEC clients project aligning with PR, Creative agencies
- Web analytics, brand, social management tools (i.e.: Sysomos)

- Digital Media Planning, Preparing plans, Rational and reports
- Directing planners to channels that provide clients messages with the right target audience
- Improving the aggregate spending on high performance channels
- Managing online media plans implementation
- Digital products pricing and evaluation
- Structuring digital spending and insure strategic allocation of spending as per to ROI metrics
- Campaign reporting and post campaign evaluation
- Insuring new technologies and digital media trends are proposed to clients
- Paid, owned, earned media analysis
- SEM, Email and mobile marketing (PPC, CPM, CPE)
- Revenue maximization while insuring added values to the clients
- Social media advertising and target audience analysis
- Maintaining relations with local and international stakeholders
- Coordinating with sister agencies to provide and speed up the process of providing optimal
marketing solutions for clients

- Providing market share studies, monitoring the banks share of deposits, facilities, capital and
other important figures compared to key competitors and to the aggregate sector benchmarks as well
- Preparing budgets and cost/profit estimation for upcoming years
- Preparing Feasibility studies for new branches and offices
- Assessing the risks in branches in the area of credit granting in terms of the Banks granting policy
- Cost management - preparing operational cost reports for the purpose of keeping costs at its
minimum and comparing it to estimations
- Calculating the cost of deposits as well as the return on loans/facilities to assist the CEO in
operational and pricing decision making
- Presenting banking sector related studies and keeping up to date with central bank laws and
regulation that might affect the banks operation and investing strategy
- Monitoring Branches, preparing irregularities report to senior management.
- Contacting bank rating agencies and handling the process of validating the rating process
internally
- Monitoring money and capital markets, preparing repots containing major Movements.
- Business segments analysis
- P&L forecasting
- Analyzing clients and products profitability
- Help explore the digital opportunities by recommending digital advertising products

- Credit Reports
- Maintaining interest and commission income on higher levels through procurement directly from
clients' accounts
- Treatment and collection of bad debt by coordinating with the collection and legal department's
- Evaluating applicant’s creditworthiness
- Insuring the banks credit guidelines are met within each client by procedure
- Advising the credit department on clients with unusual - out of the credit policy procedures