Kurup S S

Spearheading the brand marketing aspects of the entire FMCG, F&B, Personal Care Products division of the company. Main products include juices/drinks, coffee, water, cheese, chocolates, wafers, creams, bath & body care products, home care items, sanitizers, soaps, confectioneries, lotions, poultry/meat(frozen foods) etc. Increase total brand value and reach of the product line including top brands like Sirma, Blink, Knoppers, Schorle, OSHEE (Real Madrid’s Official drink) Flayers, Penguin, and many across UAE.

Built a successful market share for the health drink 'Royce' for the A-C class markets/Horeca sectors in the whole of UAE within 1 yr time (presently have a market share of 3%).

Job expertise also include brand building, brand awareness creation, brand equity, advertising/PR, media planning, event mgmt, product life-cycling, brand launches, market planning & strategy initation, ROI, demand generation, NPD, value proposition articulation, budget control, forecasting, allocation, pricing strategies, market research, customer satisfaction, mass-marketing, multibranding, brand endorsement and power branding.

NPD, product planning and technique initiation including ATL, BTL, TTL promotional tactics, strategies within allocated budget for all the brands. Monitor sales revenue generation and suggest proper product market re-engineering to maximise returns. Develop annual marketing plans, brand positioning, brand launches, media planning, instore/outdoor campaigns, press releases, newsletters and CRM.

Expanding existing market share, finding new market sectors for the retail out-branding of all the 8 coveted brand concepts (Retail Fashion Garments, Watches & Perfumes Cosmetics, Toys, Super Market Chains, Apparels & Non apparels, Luggages & Trolley bags, Personal care items etc). Generate maximum profitability and brand outreach.

Cultivate far reaching brand image for each key brands representing. Devising of key brand marketing strategies (YTD, CRM, MTD, ATV, KPI, KPR, KPA TRoEIP/R) marketing alliance relationship, ROI based campaigns and brand leverage.

Plan new stores across the heart of UAE keeping in mind the geographical and demographical pull of the region using vast MR, value perception. Build strong trade relationships and establish efficent distribution channel. Responsibe for brand P&L mgmt, media campaigns, product innovations, brand launches, better retail standards and sales, reduced expenses and increased profitability.