Country operations manager
KFC Americana Group
Total years of experience :21 years, 7 Months
Sarfaraz Ahmed is seasoned QSR experienced talented individual with 22 years’ of experience in top multinational brands burger chain (McDonalds, Burger King, Dairy Queen & KFC) at all the different roles at the restaurant level and above the restaurant level leadership. Drove the business as an operations Head for different destination restaurant in a cluster of various QRS restaurant business operations.
Responsible for Sale & Profit of the assigned region and managed the team of Training manager, Area managers & Restaurant Managers to drive the business and operations standards with in region.
Was instrumental in many openings of new outlets in India, Sharjah, Dubai, Abu Dhai & Bahrain at all the levels of Managerial role.
Started his career in 1997 at early age 19-year boy, working as a part timer crew in India McDonalds whilst studying, With the time spent successfully developed his career growth to Asst. Manager inline upgrading his qualification with Hotel management in Food & Beverage.
Started his Managerial journey in 2002 with Burger King UAE from Asst. Manager, With In a span of 11 years successfully climbs the leader of his career growth to Store In charge, RM, Multi Unit Manager, Lead Manager, Area /Reginal Manager - Was managing Abu Dhabi & Al Ain region until 2012.
In Oct 2012 stepped in Bahrain market, embraced the challenge to handle Dairy Queen (Grill & Chill) QSR concept as a Country Operations Manager, had worked successfully for almost 6 years and achieved numerous successful business goal.
Joined KFC Bahrain in early Jan 2018 as an Operations Manager, within a year had proven as successor in managing business operations and awarded KSA market western region in June 2019.
Sarfaraz describe in 3 words - Reliable, Honest, Result Oriented.
Manage the day to day operations of 13 outlets.
Maintain the highest standards of Quality, Service & Cleanliness (QSC) of all outlets every day.
Prepare monthly objectives for restaurant team to achieve sales budget, maintain QSC, people development and inventory
control.
Prepare incentive plans with restaurant team to achieve the sales target by increasing the average check
Preparing yearly budgets with Area managers & Restaurant managers.
Maintain line items of P&L by sharing the monthly reports with managers and preparing action plans
People development by training, motivating and developing subordinates through Development plan.
Deliver the performance appraisals of management team as scheduled and follow up the appraisals of staff during daily visits
Supervise staffs, Managers working under me with their daily requirements. Motivate and retain them.
Working closely with other department heads; Finance, Marketing, Admin, HR, Recruit, Training, Risk, Purchasing.
• Proactive attitude with the ability to think out of the box
• Possess excellent interpersonal, communication and organizational skills
• Possess strong training and coaching skills for people development
• Excellent in organizing and delivering workshops and courses
• Efficient in devising strategies and making decisions
• Experienced in opening new outlets
• Ability to work with a diverse population
• Have defined sale enhancement strategies/plans as per budget and ensure achievement of sale targets for individual units.
• Initiate Car Hop for some of the restaurant which resulted 6% revenue growth in over all region.
• Identified business potential with in Home Delivery parameter which endorses 10% growth over all regions.
Responsibilities: • Manage the day to day operations of 11 stores
• Maintain the highest standards of Quality, Service & Cleanliness (QSC) of all outlets everyday
• Prepare monthly objectives for restaurant team to achieve sales budget, maintain QSC, people development and inventory control.
• Prepare incentive plans with restaurant team to achieve the sales target by increasing the average check
• Preparing yearly budgets with Restaurant Managers
• Maintain line items of P&L by sharing the monthly reports with managers and preparing action plans
• People development by training, motivating and developing subordinates through Development plan.
• Deliver the performance appraisals of management team as scheduled and follow up the appraisals of staff during daily visits
• Supervise staffs working under me with their daily requirements. Motivate and retain them.
• Working closely with other department heads; finance, marketing, admin, HR and Training, Purchasing.
WORK EXPERIENCE
OLAYAN GROUP - FIRST FOOD SERVICES LLC DUBAI, UAE
BURGER KING UAE - (Feb 2002 - June 2012) MANAGING 11 OUTLETS IN ABU DHABI AND ALAIN REGION!!!
Career Progression at FFS - Olayan Burger King UAE
• Lead Manager - Burger UAE (Jan 2009 - Jun 2010)
• Multi Unit Manager - Burger UAE ( Jul 2007 - Dec 2008)
• Restaurant Manager - Burger King, UAE (Jan 2005 - Jun 2007)
• Assistant Restaurant Manager (May 2002 -Dec 2004)
• Trainee Manager (Feb 2002 - April 2002)
Company Profile: The Olayan Group & the Burger King Corporation have been partners in Saudi Arabia & Arab Middle East since the early 1990's, the Olayan Financing Company owning and operating the Brand across the Middle East.
Awards
• Was also judged the Best Restaurant Manager of the year 2005 for excelling in Operations Excellence Review.
• Was judged the Best Assistant Manager of the Year 2003 for showing a high dedication and Consistent high performances.
• Was instrumental in achieving the Highest OER score in the Middle East for the restaurant BK#16008.
• Contributed towards the achievement of the profit of the region by increasing the average check by AED3 from previous year 2010 vs. 2011.Applauded by the director of operations Olayan.
Previous Experience
HARD CASTLE RESTAURANTS PVT. LTD. (McDonald's) - MUMBAI
Assistant Restaurant Manager (Jan 1998 - Jan 2002)
CORPORATE TRAININGS
• QSR - Corporate Training by McDonald's Corporation:
• Diploma in Basic Operation Course: Developing Skills for managing overall operations of the restaurant.
• Diploma in Basic Management Course: Developing Human Resources Skills for Recruitment & Candidate Selections, Legal & Company Requirement and miscellaneous HR procedures in Restaurant.
• Diploma in Intermediate Operations Course: Developing Business Management Skills on Financial & Operational Analysis for enhancement of the overall operations at the Restaurants)
• Floor Management Course: Managed the particular Area in the Restaurant Level Destination.
• QSR - Corporate Training by Burger King Corporation:
• BMT - Basic Management Training / AGS - Advance Guest Service Course.
• BFH - Basic Food Hygiene / PTWE - People the Winning Edge.
• AROC- Advance Restaurant Operations Course / MUSC - Multi Unit Supervisor Course.
• Leadership Management Skills
• CRT- Certified Restaurant Manager/ S.R.C - Shift Runner Course.
• MUSC- Multi Unit Supervisor Course.
• Diploma in Hotel Management & Catering Technology (Food & Beverages),