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سرفراز سيد, Deputy Sales Manager – Real Estate

سرفراز سيد

Deputy Sales Manager – Real Estate·Shapoorji Pallonji Real Estate

الإمارات العربية المتحدة

ماجستير, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 9 سنوات, 8 أشهر

Deputy Sales Manager – Real Estate

مايو 2024 - أغسطس 2025

Shapoorji Pallonji Real Estate

بونة، الهند

مايو 2024 - أغسطس 2025

• Closed 80+ luxury apartments across the 210-acre SP Kingstown Township in Hadapsar, contributing to revenue
generation exceeding ₹60 Crores.
• Managed the complete sales funnel from lead generation and nurturing to negotiation and deal closure, ensuring
consistent pipeline movement and high conversion ratios.
• Achieved sales targets across multiple channels including Direct, Presales, Referral & Loyalty, and Retail verticals,
demonstrating versatility and strong business acumen.
• Delivered 90% of assigned target in FY 2024-2025, despite challenging market conditions and limited inventory phases.
• Drove sales through multi-channel marketing initiativessuch as ROM, ROI, BTL campaigns, corporate tie-ups, and NRI
roadshows, increasing qualified inquiries and engagement.
مجال الشركة:
العقارات
الدور الوظيفي:
التشييد والبناء

-Sales Manager – Real Estate (Residential Projects

يوليو 2022 - مارس 2024

VTP Realty

بونة، الهند

يوليو 2022 - مارس 2024

• Instrumental in launching three high-impact residential projects within the 150-acre Pegasus Township, Kharadi,
contributing to successful market positioning and brand visibility.
• Specialized in premium residential sales with ticket sizes ranging from ₹60 Lakhs to ₹3 Crores, targeting upper
mid-segment and luxury buyers.
• Engaged with walk-in customers and site visitors, conducting AV presentations, model flat showcases, and guided
project tours to enhance client experience.
• Effectively explained floor plans, layouts, specifications, amenities, pricing, and payment schedules, aligning offerings
with client preferences and investment goals.
• Educated buyers on market trends, rental yields, and long-term appreciation potential, supporting informed purchase
decisions.
• Negotiated and closed sales deals, consistently achieving and exceeding monthly and quarterly sales targets within
defined timelines.
• Maintained strong focus on lead follow-ups and pipeline management, resulting in a significant improvement in
lead-to-conversion ratio.
مجال الشركة:
العقارات
الدور الوظيفي:
التشييد والبناء

–Sales Manager – Industrial & Building Materials

يناير 2018 - يناير 2022

Maham International Trading FZC

الشارقة، الإمارات العربية المتحدة

يناير 2018 - يناير 2022

• Handled sales of industrial and building materials, including structural steel, PPGI, abrasives, cutting tools, welding
consumables, fasteners, adhesives, sealants, lubricants, and safety products catering to fabrication, construction,
electromechanical, oilfield companies, and PEB manufacturers.
• Acquired and managed authorized dealership rights for leading brands such as Grindwell Norton, Forbes, Superon,
Patta, Soudal, and Vaultex, enhancing product portfolio and market credibility.
• Spearheaded market expansion initiatives in new territories, achieving a 60% increase in client base within six months
through targeted outreach and relationship management.
• Managed the entire sales and marketing cycle — from lead generation, product promotion, and client engagement to
price negotiation and order closure.
• Successfully launched and promoted new products, improving brand positioning and accelerating market penetration
across key industry sectors.
• Conducted market research, pricing analysis, and competitor benchmarking, formulating competitive and profitable
pricing strategies to maintain strong market positioning.
مجال الشركة:
المعدات ومواد البناء

Sales Account Manager

يونيو 2018 - مايو 2019

Heliozid Oce Emirates llc

دبي، الإمارات العربية المتحدة

وجدت هذه الوظيفة عبر بيت.كوم

يونيو 2018 - مايو 2019

Lead generation
Business development
Key account management
مجال الشركة:
اللوازم المكتبية
الدور الوظيفي:
المبيعات

Business Development Manager

فبراير 2016 - أبريل 2018

Hitech Systems Industries FZC

الشارقة، الإمارات العربية المتحدة

فبراير 2016 - أبريل 2018

KRA: - Business Development, Key account management, Channel Development, Marketing & Sales Planning, New product development, Key Lead & Revenue generation
Cliental: - Consultants, Contractors, Architects, Interior designers, Government bodies, Retailers
Products Covered: Manufacturing of Pre-Engineered Buildings, Contracting of Smart Wall & Decorative Ceiling, Trading of Building Materials

•Planning the Marketing Strategy
•New product Development for Industrial - Everest Cement Board
•Branding and channel Development, Business Development strategies and Execution, Product Development and trials
•Corporate Strategy and Import Pricing Planning for the products
•Quality and Demonstration Reports for Key and target accounts
مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
الإدارة

Sales Manager – PEB Structures

يناير 2016 - يناير 2018

Hitech Systems Industries FZC

الشارقة، الإمارات العربية المتحدة

يناير 2016 - يناير 2018

• Successfully managed the end-to-end sales cycle for Pre-Engineered Building (PEB) structures, including lead
generation, B2B sales, client presentations, proposal development, contract negotiation, and order closure.
• Drove sales of industrial sheds, warehouses, commercial complexes, and customized PEB solutions across industries
such as manufacturing, logistics, FMCG, retail, and infrastructure.
• Strong technical expertise in steel structures, load-bearing design, erection methods, and building codes, ensuring
accurate technical communication and client satisfaction.
• Partnered with design, engineering, procurement, and project execution teams to deliver cost-effective, technically
sound, and on-schedule PEB solutions.
• Built and maintained long-term relationships with architects, consultants, contractors, developers, and key
decision-makers to generate repeat and referral business.
• Consistently achieved annual sales targets exceeding AED 10 million, contributing significantly to company growth and
market share expansion.
• Developed competitive pricing models, quotations, and tender proposals, ensuring profitability and client retention.
• Actively participated in trade fairs, exhibitions, and networking events to strengthen brand presence and identify new
business opportunities.
مجال الشركة:
الإنتاج الصناعي

Sales Intern

أبريل 2014 - يونيو 2014

United Biscuits Pvt. Ltd

بنغالورو، الهند

أبريل 2014 - يونيو 2014

KRA: - Market research, product display and product visibility, brand awareness, new customer acquisition and retention, Inventory Control and Warehouse Storage Management, Promotional activities.
Industries Covered - General trade market / FMCG, Supermarket & Departmental Store

•Medad Supply & Industrial Service Co. Ltd - Dammam, KSA
مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

MANAGEMENT TRAINEE

مارس 2013 - مايو 2013

ALAA International Equipment Rental (AFI)

الدمام، المملكة العربية السعودية

مارس 2013 - مايو 2013

Business Development
•Market Analysis
•Channel Development and training
•Branding and New Business acquisitions - Key accounts
•Key Analysis of Customers potential to the Market share
•New Product development for increased market Share
•Lifecycle management from leads to closure
مجال الشركة:
النقل بالسيارات
الدور الوظيفي:
الإدارة

التعليم

Symbiosis Institute of Business Management Bengaluru

أكتوبر 2015

أكتوبر 2015

ماجستير، Marketing

الهند

المعدل التراكمي (نسبة مئوية): 60%

المعدل التراكمي (نسبة مئوية): 60%

University College of Bahrain

يناير 2013

يناير 2013

بكالوريوس، Finance

البحرين

المعدل التراكمي (نسبة مئوية): 65%

المعدل التراكمي (نسبة مئوية): 65%

Skills

Marketing Mix
Expert
Marketing Mix
Expert
Purchase Management
Expert
Purchase Management
Expert
Business Development
Expert
Business Development
Expert
Lead Generation
Expert
Lead Generation
Expert
Sales Support
Expert
Sales Support
Expert
ACCOUNT MANAGEMENT
Expert
ACCOUNT MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
DEVELOPMENT
Expert
DEVELOPMENT
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKETING
Expert
MARKETING
Expert
MATERIALS MANAGEMENT
Expert
MATERIALS MANAGEMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
NEW PRODUCT DEVELOPMENT
Expert
PRICING
Expert
PRICING
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Purchase Management
Expert
Purchase Management
Expert
Lead Generation
Expert
Lead Generation
Expert
Sales Support
Expert
Sales Support
Expert
BUILDING MANAGEMENT
Intermediate
BUILDING MANAGEMENT
Intermediate
BUSINESS NEGOTIATION
Intermediate
BUSINESS NEGOTIATION
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
RELATIONSHIP BUILDING
Intermediate
RELATIONSHIP BUILDING
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC LEADERSHIP
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate

اللغات

العربية
مبتدئ
الانجليزية
متمرّس
الهندية
مبتدئ

التدريب و الشهادات

الشهادات
Valid U.A.E driving license