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Sarfraz Javed, Senior Sales Consultant

Sarfraz Javed

Senior Sales Consultant·Bayut KSA

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 16 years, 7 months

Senior Sales Consultant

November 2025 - Present

Bayut KSA

Riyadh, Saudi Arabia

November 2025 - Present

Engaged potential and existing clients through consultative outreach, lead qualification, and structured follow-up to
promote residential property offerings. Presented product and pricing details, coordinated site visits, maintained accurate
CRM records, and supported sales conversion through strong customer communication and relationship management.
Company industry:
Real Estate
Job role:
Sales

Senior Sales Executive

January 2025 - November 2025

Saudi Plastic Products Co. Ltd (SAPPCO)

Riyadh, Saudi Arabia

January 2025 - November 2025

Led daily B2B and B2C sales operations across retail, industrial, and project channels with focus on new business
development, account servicing, and market expansion. Handled customer follow-up, quotation coordination, account
growth, and internal coordination to support timely order fulfillment and customer satisfaction.
Company industry:
Manufacturing
Job role:
Sales

Sales Manager

August 2020 - January 2024

Pakistan Cables Ltd

Lahore, Pakistan

August 2020 - January 2024

Directed regional sales and account development across multiple channels, achieving consistent growth through
structured business development and relationship management. Managed major accounts and distributors, supported
pricing, forecasting, and client retention, and maintained long-term commercial partnerships with key customers.
Company industry:
Industrial Production
Job role:
Sales

Assistant Sales Manager

July 2018 - August 2020

Mughal Steel Industries

Lahore, Pakistan

July 2018 - August 2020

Handled industrial project sales while managing distributor and wholesaler relationships across assigned territories.
Supported account development, repeat-order generation, KPI tracking, and structured commercial follow-up with
customers and stakeholders.
Company industry:
Industrial Production
Job role:
Sales

Senior Area Sales Manager

August 2016 - July 2018

Fast Cables Ltd

Lahore, Pakistan

August 2016 - July 2018

Led a six-member sales team focused on distribution management, market development, and customer acquisition.
Expanded market coverage by 25% through targeted business development campaigns, stronger client engagement, and
disciplined account follow-up.
Company industry:
Industrial Production
Job role:
Sales

Assistant Sales Manager

March 2012 - August 2016

Saudi Plastic Products Co. Ltd (SAPPCO)

Jeddah, Saudi Arabia

March 2012 - August 2016

Managed key distribution accounts and maintained strong client partnerships across the Saudi market. Supported
project-based sales efforts, customer service standards, product launches, and long-term relationship continuity.
Company industry:
Manufacturing
Job role:
Sales

Senior Sales Executive

January 2009 - February 2012

Radio Mast FM103

Lahore, Pakistan

January 2009 - February 2012

Executed direct sales campaigns, built strong client relationships, exceeded revenue targets, and enhanced brand
visibility through consistent customer engagement.
Company industry:
Media Production
Job role:
Sales

Education

University of Management and Technology

December 2008

December 2008

Bachelor's degree, Business Administration

Pakistan

Boston College of Computer Sciences

June 2004

June 2004

High school or equivalent, Administration And Business Administration

Pakistan

Skills

ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CONSULTATIVE SELLING
Intermediate
CONSULTATIVE SELLING
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
Project Management
Expert
Project Management
Expert
Administration
Expert
Administration
Expert
Accounting
Expert
Accounting
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Science
Expert
Science
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Sales Representatives
Expert
Sales Representatives
Expert

Languages

English

Expert

Urdu

Native Speaker

Arabic

Beginner

Training and Certifications

Certifications
Intermediate in Computer Science
Valid Saudi Driving License
Intermediate in Computer Science