Brand Manager
Al Habtoor Motors LLC
Total des années d'expérience :2 years, 4 Mois
Brand Manager McLaren Automotive Dubai, Abu Dhabi Sep 2010 - current
• Established the Brand and looked after new showroom projects for Dubai and Abu Dhabi
• Annual business planning
• Established the sales department’s commission and incentive structure
• Recruiting
• Team development planning
• Appraisals and monitoring performance
• Achieved budgets in terms of numbers and profits
• Supervised PR and marketing campaigns in line with brand standards
• Placing stock orders
• Responsible for all communications and with the principles
• Sales forecasts
• Developed a data capture system
• Developed pricing strategy to achieve the agreed revenue and market share for the year
• Supervising marketing strategies from inception to implementation
• Coordination with the aftersales department to meet high quality of service and customer care
• Brand differentiation plans and strategies
• Ensuring stock and team appearance are up to brand standards
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