Sari Bou Karroum

• Strategic Leadership - Shaping the agencys direction, ensuring Black Frog evolves into a leading AI-powered
marketing partner in the region.
• Business Development - Building strong client relationships, exploring new opportunities, and expanding our
portfolio across creative, media, digital, and experiential platforms.
• AI & Innovation Transformation - Leading the integration of AI tools and data-driven strategies into our
creative and media processes to deliver smarter, more impactful campaigns.
• Team Growth & Culture - Managing and mentoring a multidisciplinary team, fostering a culture of
collaboration, creativity, and performance.
• Operational Excellence - Driving profitability, streamlining processes, and aligning operations with our long
term vision for scalability.
• Client Partnerships - Working closely with regional and global brands to deliver integrated 360° marketing
solutions that resonate in todays fast-changing landscape.
• Successfully partnered with and delivered impactful campaigns for leading regional and global brands: BYD,
Sephora, Jotun Paints (KSA), Dubai Police, Dorco, Etihad WE, Joud Mall

• Oversee the conception and implementation of comprehensive media campaigns and digital initiatives
tailored to meet the strategic goals of Hyundai, Kia, and Genesis motors throughout the MENA region,
managing multimillion-dollar budgets.
• Oversee all digital campaigns including model launch, branding and promotional across +40 countries.

• Lead a team of account managers, providing guidance, support, and mentorship to help them achieve their
goals and deliver exceptional client service.
• Conduct regular performance evaluations and provide constructive feedback to team members, identifying
areas for improvement and opportunities for growth.
• Foster a collaborative and inclusive team culture, encouraging creativity, innovation, and continuous learning.
• Oversee the planning, execution, and delivery of events, ensuring they are completed on time, within budget,
and to the highest standards.
• Work closely with internal teams, including event planners, designers, and logistics coordinators, to coordinate
all aspects of event logistics and production.
• Develop and maintain project timelines, budgets, and resource plans, ensuring all milestones are met and any
deviations are addressed promptly.
• Worked on major clients such as: General Motors, Dubai TV, Rak Tourism, Damac properties, MAF

• Creating a solid and reliable marketing message for both B2B and B2C segments and delivering it through the
most appropriate media channels.
• Managing the media division for Samsung Gulf Electronics in the MENA region, across all products ( Mobiles,
TV, HA, IT, and Corporate brand)
• Managing the participation at major regional exhibitions, events and roadshows.
• Participates in development and management of effective integrated digital and traditional media campaigns
• In charge of MediaCube, the programmatic trading tool within the agency to Plan, Execute, and Optimize RTB
campaigns across Multiple Channels for various clients.
• Excellent understanding of digital media planning, implementation and optimizations
• Experience of using digital tools: listening tools, OOX monitor, Media Cube (RTB Programmatic buying),
effective measure.
• Handling strategic partnership for Samsung with Emaar malls and Dubai Airport.

• Identifying and evaluating market trends, researching new market opportunities, and preparing specifications,
advertisements/ publication schedules for the organization
• Spearheading the smooth running and execution of the clients marketing campaigns, informing/ updating them
at every stage while ensuring compliance with corporate strategies
• Interpreting marketing briefs into creative briefs in accordance to business objectives, target audience, supportive
elements and other marketing/ creative specifications
• Analyzing competitive media expenditure and developing strategically appropriate media plans that utilize
emerging technology to support client objectives
• Supervising and managing purchases of media space, negotiating appropriate advertising rates with the clients,
adjusting media schedules on behalf of the clients, managing budgets and monitoring effectiveness of media
campaigns through analyzing media coverage
• Strong and effective relation with media suppliers in all advertising mediums in GCC and some international main
media
• Keeping abreast of current media trends (i.e. best practices, emerging mediums) and innovative means of
achieving client objectives in the interactive space
• Experience in Using Statex (Monitoring), Neyosis (booking) and Z plan (Planning)
• Worked on clients like : Qatar Airways (global recruitment project), Grand Stores, Ajman Bank, Sharjah Bank
Finance House, Mazaya Real Estate, Al Qudra Holding, Tanmiyat Group, Ajman university, Asteco, Swiss Watch
Group.

• Planned media campaigns from commencement till conclusion inclusive of analyzing proposals, acquiring
campaign sites and preparing schedules for successful completion within the scheduled deadline
• Scheduled meeting with clients/ other agency staff and prepared regular status reports in order to keep them
informed of the about progress of advertising campaigns
• Drafted media proposals prepared budgets and spreadsheets, coordinated with clients to discuss project brief and
estimate costs. Worked closely with the clients throughout the campaign and maintained high service standards.
• Reviewed existing ideas and concepts, revised and modified them as per clients requirements and ascertained
compliance with clients advertising requirements
• Liaised with media employees for obtaining appropriate media spaces at best rates thus increasing profitability of
media campaigns
• Analyzing audience figures and sales data for reviewing effectiveness of media campaigns/ ROI
• Fostered clear channels of communication between the clients and the advertising agencies for improving work
processes thus enhancing efficiency of media campaigns
• Worked on clients like: Sheraton, Carpet land, RAK properties, Alcatel, LG, Casio, Living legends, Sahara
investment, Al Reef Real Estate, Damac Properties, WWA.