Sarkis  Mardirian, Business Development Manager

Sarkis Mardirian

Business Development Manager

Makaseb Group - Hungry BunnyTM Fast food Company, KSA

Location
Saudi Arabia
Education
Diploma, Strategic Leadership for the Hospitality Professional
Experience
30 years, 5 Months

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Work Experience

Total years of experience :30 years, 5 Months

Business Development Manager at Makaseb Group - Hungry BunnyTM Fast food Company, KSA
  • Saudi Arabia - Dammam
  • My current job since November 2021

Key Responsibilities:
• Direct the Market operations across the KSA effectively through standard operating procedures
• Develop and Implement systems in place for monitoring compliance with established stores and service standards
• Ensure sales are conducted within the agreed financial parameters
• Perform feasibility studies on locations that seem suitable for the business
• Setting measurable objectives for P&L, budgets, manpower planning, etc.
• Setting and maintaining a professional relationships with other departments, vendors, and government entities
• Illustrate and develop the annual plan, associated budgets, and sales strategies
• Optimize new and existing business opportunities to ensure business growth in line with Company’s strategic plan for the region.
• Monitor sales performance of all outlets in the KSA and initiate corrective action where necessary
• Develop and implement appropriate policies and procedures to cover key areas of operational activities
• Ensure the business complies with local laws and regulations
• Ensure that business risks are identified, understood, and monitored to mitigate the potential risks.
• Develop the company’s public profile and foster appropriate and productive relations
• All related business sectors including governmental/non-governmental sectors
• Develop and direct all chains' operation and promotional activities, and monitor the effectiveness of the marketing campaign
• Provide leadership, motivation, and guidance to the company’s staff in order to achieve growth and profitability targets
• Monitor the Financial Costs, Expenses and ensure they are in adherence with the budget
• Devise yearly strategy and ensure that this is monitored, maintained, and adjusted if needed
• Achieve Financial targets and business objectives as set by the CEO & the Chairman
• Overlook and manage Franchise locations and their expansion in the MENA Region and abroad

Operations Director /Business Partner at Red Coriander LLC -Rock’n’Bite & Oud Mezze Bar Restaurants
  • Armenia - Yerevan
  • February 2019 to September 2021

• Created two different projects from scratch; a traditional American Cafe, Restaurant, Bar, and Lebanese Mezze Bar in the heart of Yerevan, Armenia.
• Set-up design, planning & construction for both concepts.
• Developed new operational systems and procedures for both concepts.
• Menu engineering, Food Cost Planning & Operational Cost management.
• Hiring & training complete restaurant team
• Overseeing and managing all kinds of marketing, promotions and social media activities for both concepts.
• Overseeing operational directives including; inventory control, cash reconciliation, budgeting & forecasting, business management and compliance of all state & local laws.

Director of Operations at Creative Solutions Restaurants Company Ltd. - Manoosha
  • Saudi Arabia - Riyadh
  • September 2017 to September 2018

Key Highlights:
• Created and developed Training & Operations Manuals, training programs & SOPs that improved overall employee performance results.
• Developed and enhanced new operational systems and procedures which resulted in a positive operational excellence.
• Organized & conducted training workshops for management team leading to 95% satisfaction records.
• Improved Food Cost from 30% to 27%.

Key Responsibilities:
• Spearhead team efforts in managing day to day operations Manoosha outlets in compliance to organizational policies and procedures.
• Define & implement marketing, advertising & merchandising strategies based on collated market intelligence on competition and other market trends to enhance market penetration.
• Optimize resource utilization & streamline processes for enhancing operational efficiency across departments like sales, profitability, supply chain, management development, and statistical analysis and reporting.
• Collaborate with various department heads for defining organizational vision, objectives and policies as well as preparing & implementing organizational budgets for accomplishing business and revenue targets.
• Assess & implement effective remedial measures based on identified & evaluated risks with potential business and revenue impact.
• Groomed & mentored team members in enhancing client satisfaction and business generation by rendering superior quality service.
• Prepare & present various status reports at senior management reviews for reengineering policy decisions based on changing market dynamics and other related factors.

Director of Operations at The Square Restaurants Company - Papa John’s Pizza
  • Kuwait - Al Kuwait
  • May 2016 to May 2017

Key Highlights:
• Successfully enhanced net sales by 18% reduced variable costs by 7% and achieved consistent average net profit of 12% of sales
• Organized new employee orientation and individualized training workshops leading to 97% satisfaction records
• Played key role in Mystery Shopper’s evaluation result from 8 to 9.5% overall companywide. Lowered food cost by 9% and, labor cost by 7% and administrative costs by 10%
• Actively involved in implementing new store openings as part of company and franchise expansion plan. Designed school lunch program to enhance brand visibility and support local community

Key Responsibilities:
• Spearhead team efforts in managing day to day operations Kuwait franchise outlets in compliance to organizational policies and procedures
• Define & implement marketing, advertising & merchandising strategies based on collated market intelligence on competition and other market trends to enhance market penetration
• Optimize resource utilization & streamline processes for enhancing operational efficiency across departments like sales, profitability, supply chain, management development, and statistical analysis and reporting
• Collaborate with various department heads for defining organizational vision, objectives and policies as well as preparing & implementing organizational budgets for accomplishing business and revenue targets
• Assess & implement effective remedial measures based on identified & evaluated risks with potential business and revenue impact
• Groomed & mentored team members in enhancing client satisfaction and business generation by rendering superior quality service
• Prepare & present various status reports at senior management reviews for reengineering policy decisions based on changing market dynamics and other related factors

Director of Operations & Training & Assistant to CEO at Hungry Bunny International Fast Food Company
  • Saudi Arabia - Eastern Province
  • October 2010 to March 2016

Key Highlights:
• Played key role in accomplishing ISO 9001:2008 (Quality Management System) & ISO 22, 000:2005 (Food Safety Management System)/ HACCP under British Certifications Inc
• Successfully implemented Quality Control (QC) department to ensure compliance with HACCP, ISO, and local requirements
• Acquired cost savings of 30% by reorganizing the maintenance department and developing cost-saving procedures
• Instrumental in developing training manuals, training programs & SOPs leading to improved overall employee performance results

Key Responsibilities:
• Managed day to day operations & training activities across departments and franchisees for effectively implementing organizational vision, objectives and policies
• Developed financial and operational programs to achieve maximum ROI and increase productivity at new and existing store locations
• Assessed financial statements and activity reports for reengineering policy decisions. Defined & implemented Advanced Product Quality (APQP) as the framework of procedures and techniques for maintaining high industrial quality standards
• Managed recruitment for filling up 300 new positions locally and internationally followed by training & development based on business and operational requirements
• Developed & implemented training manuals, training programs & SOPs for conducting training & development programs across the organizational hierarchy
• Set up strategies for rolling out new products, procured local market supplied items to optimize food costs by realigning the procurement department
• Participated in new site development & SWOT analysis, food safety audits & operational evaluation for local stores and franchisees

Operations & Brand Manager at Istikbal International Trendy Home Furniture Company
  • Kuwait - Al Kuwait
  • May 2008 to August 2010

Key Highlights:
• Accomplished 20% increase to net profits through aggressive marketing and promotional activities
• Negotiated and secured various project agreements in furnished apartments
• Designed, implemented and launched a flagship showroom within two months period

Key Responsibilities:
• Managed operations across 2 retail showrooms of 4000 m2 & 1000 m2 through a team of more than 50 employees including sales and delivery team generating annual sales of $3 Million
• Coordinated activities related to product selection, merchandising & pricing, developing & implementing marketing, advertising & promotion’s plans
• Liaised with department managers for accomplishing sales & business goals as well as maintaining updated inventory
• Updated business status to the senior management using detailed reports & presentations to enable effective decision making

Project Sales Executive at Mars Office Furniture Co.
  • Kuwait
  • May 2007 to April 2008

Achieve sales targets, generate potential clients, have solid & good knowledge of local market. Monitor trade channels & customer development. Execute Action Plans, support marketing activities, price, promotions, distribution & products to achieve Company Goals. Create, manage implement & communicate sales plans in line with commercial plans. Prepare & present proposals & quotations to potential customers for product supplies & services for major projects. Exceed customer expectation, ensuring smooth coordination of project resources with client services. Assist in kick-off meeting & provide on-going sales input & control throughout projects. Provide strategic input to enhancing standard and demonstrate by continually integrating new business requirements. Report directly to the G.M. & the Chairman for major company concerns.

Head Manager at McDonald's Kuwait
  • Kuwait
  • March 1998 to April 2007

Started McDonald’s career as Manager Trainee, was subsequently promoted to Head Manager within 9 years by running multiple stores. Set and implement of McDonald’s strict policies and procedures. Monitor Ordering system, Food & Labor costs .Train and Develop Senior managers and provide front-line, hands-on support using McDonald’s training programs. Built highly talented team exceeding performance of all staff members and evaluate performance. Create marketing strategies and cultivate positive media relations. Administer all facets of chain launches, including construction oversight, initial inventory, local sales and promotions, staff support, and “Grand Opening” event coordination.
Analyze and improve Profit and Loss for all outlets. Improve overall customer experience. Conduct QSC audits and Customer Surveys to improve service quality.
Direct store operations while reporting to the Operations Consultant and effectively streamlining all processes for increased productivity and efficiency as well as maximum ROI.

Store Manager at Stefanel Fashion Stores
  • Lebanon
  • March 1995 to January 1998

Responsible for one outlet and supervise 6 employees. Oversee day to day operations matters by achieving monthly sales targets provided by the Store Manager. Administrative duties that including sales reports, stock inventory and employee attendance tracking. Merchandise and maintain displays as per company guidelines.

Assistant Manager & Visual Mechandiser at United Colors Of Benetton Fashion Stores
  • Lebanon - Beirut
  • January 1993 to February 1995

Assistant Supervisor and Visual Merchandiser for one outlet. Oversee day to day operations matters by achieving monthly sales targets. Merchandise and maintain displays as per company guidelines.

Education

Diploma, Strategic Leadership for the Hospitality Professional
  • at eCornell University- online Professional Development Program
  • July 2014
Diploma, Graphic Designs
  • at High Studies Institute
  • March 2008
Diploma, Business Leadership Practices
  • at McDonald's University
  • August 2004
Diploma, Restaurant Leadership Practices
  • at McDonald's University
  • May 2001
High school or equivalent, Lebanese Baccalaureate 2
  • at Calouste Gulbenkian College
  • July 1990

Baccalaureate 2

Specialties & Skills

Quality Assurance
Cost Control
Budget Management
Process Improvement
Strategic Planning
Microsoft Office software & the Internet
MS Word, Excel, Power Point
Photoshop, Illustrator,Coreldraw & Website developing
Productivity Enhancement
Budget and Budgetary control
Process Set Up
Training & Development
Process Improvement
Team Leadership
Quality Assurance
Client Relationship Management
Strategic Planning
Cost Control
Performance Analysis
Transition Management
Resource Optimization

Languages

Armenian
Expert
English
Expert
Arabic
Expert
French
Beginner

Training and Certifications

BOC- Basic Operations Course at McDonald's Kuwait (Certificate)
Date Attended:
May 1998
Valid Until:
May 2034
IOC-Intermediate Operations Course at McDonald's Kuwait (Certificate)
Date Attended:
October 1999
Valid Until:
October 2034
Management Representative ISO 9001:2008 & 22,000:2005 (Certificate)
Date Attended:
December 2012
Valid Until:
December 2014
BMC- Basic Management Course at McDonald's Kuwait (Certificate)
Date Attended:
December 1999
Valid Until:
December 2034
Sales Forecasting & Budgeting Workshop (Training)
Training Institute:
United Arab Institute for Private Training
Date Attended:
April 2008
Duration:
18 hours

Hobbies

  • Reading,Music,Photography,Painting,Cooking,Travel & Sport.