سرمد حليم

Spearhead efforts in establishing the presence of a start-up group in the GCC and MENA region through organic growth and merger & acquisition (M&A)
Built/maintained a productive business relationship with key decision makers across existing client and prospect organizations for effectively closing identified business deals
Performed periodic independent systems evaluations and developed recommendations for system improvements based on thorough, comprehensive study and analysis
Collaborated with various support teams in identifying/developing new business opportunities aimed at new business acquisition/expansion of existing businesses
Created a culture of financial accountability by leading and coaching the team on ways to increase sales and understand how operational procedures impact profitability
Assisted team members in planning and scheduling processes to enhance operational efficiency. Liaised with company team managers in aligning knowledge, processes to future strategies
Improved all underperforming logistics metrics to exceed the industry benchmarks
Maintained adequate financial backup to fuel organizational growth plans by developing relationships and partnerships with financial and strategic investors
Instrumental in planning logistics operations, negotiating with suppliers, solving any problem that may arise, analysing data, and maintaining adherence to relevant regulations.

Functioned as Integration / Transition Lead involved in integrating FedEx and TNT operations in Saudi Arabia, Turkey and Cyprus based on various statutory regulations.
Developed strategies to reduce costs while simultaneously optimize quality, customer focus, innovation and supplier relationships to achieve vertical integration.
Enhanced service and reduced workload on Riyadh KKIA by 50% by optimizing Saudi clearance operation through lobbying and setting up first express air clearance concession at KFIA Cargo Village / TNT Dammam hub.
Conducted analysis and reported recommendations for changes in processes, policies or procedures in view of resource
requirements and changes in organizational structure.

Developed strategies to reduce costs while simultaneously optimize quality, customer focus, innovation and supplier relationships to achieve vertical integration.
Oversaw the training curriculum and process of all newly hired employees, ensuring that all were training appropriately on all logistics supply chain functions and processes
Managed and maintained regular contact with existing clients to determine their shipping needs and providing tailored solutions.
Spearheaded team efforts in setting up network and revenue expansion plans in the MEA and Indian Subcontinent
Conducted analysis and reported recommendations for changes in processes, policies or procedures in view of resource requirements and changes in organizational structure.
Coordinated activities related to revenue integration, ground operations planning, preparations and setup as well as air cargo integration and the related systems changes.
Defined and implemented global standardization models (Contracts, Service Level Agreements, Business Best Practices, and Standard Operating Plans) subsequently adopted by other regions.
Participated in partners search, due diligence, contract negotiation and operational setup. Ensured compliance with
corporate standards (Contractual Terms, Service Level Agreements, KPI’s) and regulatory guidelines (FCPA, TSA, Business Licenses)Successfully rolled out emerging markets studies and proposed appropriate business models (franchise, joint venture, national network provider, pick-up and delivery agent). Managed Franchise contracts representing 64 MEIA countries.
Actively involved in reducing technology-related cost by 30%, while improving service levels by 7% by upgrading technology capabilities in the MEIA region.
Initiated new training modules and delivery mediums in EMEA L&D Academy for sales, operations, customer service, management and leadership leading to increase membership by 70%.
Instrumental in developing GCC road network and cargo products among the UAE, Bahrain, KSA, Oman and Kuwait.

Managing FedEx regional hub and ramp, including sort and airside operation.

Regional country manager managing FedEx operation in Saudi Arabia, Bahrain, Oman and Qatar.

Full P&L management of the country operation.