Regional Strategic Planning Director - LATAM
Mindshare
Total years of experience :18 years, 11 Months
o Main Client: Kimberly-Clark (Kleenex, Scott, Huggies, Plenitud, Poise and Kotex) o Responsibilities:
- Develop the regional communication strategy of the Kimberly-Clark brands
- Integrate local markets’ priorities with regional objectives in order to drive strategic performance while
securing both a high implementation rate and consistency across the region
- Lead and inspire the local Mindshare teams across Latin America to deliver world class planning work
driven by the regional strategy, innovation and operational excellence
o Main Clients: Qatar National Bank & Qatari Diar (leading bank & real-estate company in Qatar)
o Responsibilities: Formulate strong integrated brand communication strategies by working closely with Clients to align their brand with compelling insights obtained by the conduction of market research that determines trends, behaviors in addition to macro-economic figures. Ultimately achieving business objectives by driving consumer insights. Interface directly with the Creative Team for the briefing/ debriefing process and represent the voice of the consumer both internally and with Clients. Internalize strategic planning proprietary tools to the Client Servicing Team via workshops.
Stock management and supply chain optimization
- Main clients: Volkswagen, Porsche, Wadi Al-Akhdar (FMCG Company) & Medco (petrol stations)
- Responsibilities: Competitive market analysis, research interpretation, strategic thinking leading to the development & the elaboration of a unique selling proposition followed by the campaign implementation using the optimal communication channel mix.
- Main achievement: Successfully managed to increase the forecasted spending of the two major clients both in terms of media and production by persuading them to pursue new & out of the box value trajectories/media mix.
- Main clients: Qatar National Bank, The Pearl of Qatar(real estate) & Woqod (petrol stations)
- Responsibilities: Competitive market analysis, strategic thinking & campaign implementation. Continuously aligning the brand equity/values with the target audience’s needs & mind positioning via research interpretation that enables setting new brand footprints, strategies and roadmaps in terms of ATL & BTL communication.
- Main achievements:
Designed a new team structure and implemented a more efficient system that directly contributed to an increase in both productivity and overall billing
Optimized resource allocation via the implementation of a more efficient & integrated communication process between the agency and the client
- Main clients: construction & wood distribution companies in the GCC & North Africa
- Responsibilities: differentiation strategies & target marketing according to the market/region; distribution monitoring (via sea) & managing existing accounts
- Main achievements:
Tightened relations with the key accounts via the creation of a mutual trust
Improved the effectiveness of the work process/flow within the company that lead to a better responsiveness especially under work load pressure
Internship: overview & monitoring of the functioning of the sales, marketing, merchandising & distribution departments
Emphasis in Marketing