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Satinder Shah Singh, Digital Marketing & Social Media Manager

Satinder Shah Singh

Digital Marketing & Social Media Manager·Value Shop | Chkoko Kudu Knits / SSS Overseas

United Arab Emirates

Diploma, Entrepreneurship

Work experience

Total years of experience: 9 years, 11 months

Digital Marketing & Social Media Manager

March 2021 - Present

Value Shop | Chkoko Kudu Knits / SSS Overseas

Ludhiana, India

March 2021 - Present

Managed digital marketing and social media operations for multiple brands across retail services, fashion e-commerce, and immigration consultancy.

Key contributions:
• Led social media management and content creation for Value Shop, including graphics, posts, and platform optimization across Instagram, Facebook, and Google Maps
• Researched and created optimized brand usernames ensuring uniform identity across platforms
• Planned and executed Meta Ads and Google Ads campaigns for search, display, and YouTube
• Created high-end fashion creatives and edited reels for Chkoko Kudu Knits, an e-commerce apparel brand selling on Amazon, Flipkart, Myntra, Ajio and other marketplaces
• Currently managing reels editing and graphic reels for SSS Overseas Services (Immigration & IELTS consultancy), working remotely with the on-ground team
• Designed logos for Value Shop and SSS Overseas Services as part of brand identity development

Company industry:
Business Consultancy Services
Job role:
Marketing and PR

Video Editor & Content Creator

January 2019 - Present

Freelance / Contract Projects

Chandigarh, India

January 2019 - Present

Video Editor and Content Creator delivering high-impact digital content for real estate, lifestyle, and personal brands.

Key contributions:
• Edited real estate walkthroughs, reels, and promotional videos for property and lifestyle brands
• Created short-form video content optimized for Instagram, YouTube Shorts, and Reels
• Worked with real estate and lifestyle accounts including luxurypropertyvlogs, housedekhoindia, and umutdxb
• Developed high-retention reels focused on engagement and conversions
• Strong expertise in Premiere Pro, After Effects, and DaVinci Resolve

Company industry:
Advertising
Job role:
Design, Creative, and Arts

Creative Director & Media Producer

July 2016 - Present

Triple S Productions

Ludhiana, India

July 2016 - Present

Founder and Creative Director of Triple S Productions, leading end-to-end media production and branded content projects.

Key responsibilities and achievements:
• Directed, edited, and color graded 15+ music videos across English and Punjabi languages
• Led pre-production, location scouting, casting, shoot coordination, and post-production workflows
• Created the musical series “Pleasure of Pain”, recognized in Indian media for innovative storytelling format
• Managed brand collaborations with Royalista, Marshall, Carlton London, Mandukya Resorts, and Misty Wilds Home
• Delivered CBFC-cleared TV commercials with cinema placements
• Specialized in cinematic storytelling, digital distribution, and brand-driven video strategy

Company industry:
Broadcast Media Production
Job role:
Design, Creative, and Arts

Graphic Designer & Digital Content Specialist

March 2023 - December 2023

TJ Linguistic Hub

Dubai, United Arab Emirates

March 2023 - December 2023

Worked remotely with a Dubai-based language and training institute to support its digital branding and social media presence.

Key contributions:
• Designed social media creatives and reel thumbnails for Instagram
• Developed branded visual content aligned with the company’s identity
• Supported marketing communication through consistent visual storytelling
• Delivered graphic and short-form video assets for online promotions
• Coordinated remotely with the Dubai team for content delivery and approvals

Company industry:
Training & Education Center
Job role:
Design, Creative, and Arts

Education

University Of Maryland College Park

June 2014

June 2014

Diploma, Entrepreneurship

United States

Bharthiar University

June 2013

June 2013

Master's degree, MBA In Human Resources

India

GPA (percentage): 68%

GPA (percentage): 68%

Panjab University

March 2010

March 2010

Bachelor's degree, Commerce

India

GPA (percentage): 58%

GPA (percentage): 58%

Punjab School Education Board

March 2005

March 2005

High school or equivalent, Commerce

India

Skills

Video Advertising
Expert
Video Advertising
Expert
Media & Creative
Expert
Media & Creative
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Video Editing
Expert
Video Editing
Expert
Social Media
Expert
Social Media
Expert
Video
Expert
Video
Expert
Content Creation
Expert
Content Creation
Expert
Graphic Design
Expert
Graphic Design
Expert
Video Editing
Expert
Video Editing
Expert
Videography
Expert
Videography
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Photography
Expert
Photography
Expert
Final Cut Pro
Expert
Final Cut Pro
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Motion Graphics
Expert
Motion Graphics
Expert
Content Writing
Expert
Content Writing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Management
Expert
Management
Expert
ANIMATIONS
Expert
ANIMATIONS
Expert
FILMMAKING
Expert
FILMMAKING
Expert
SALES
Intermediate
SALES
Intermediate
VISUAL EFFECTS
Expert
VISUAL EFFECTS
Expert
Photo Editing
Expert
Photo Editing
Expert
Editing
Expert
Editing
Expert
Cinematography
Expert
Cinematography
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
FEATURE FILMS
Expert
FEATURE FILMS
Expert
VIDEO PRODUCTION
Expert
VIDEO PRODUCTION
Expert
Logo Development
Expert
Logo Development
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert

Languages

Punjabi
Native Speaker
Hindi
Native Speaker
English
Expert
Urdu
Expert
Arabic
Beginner

Training and Certifications

Certifications
Developing Innovative Ideas for New Companies (Entrepreneurship Certification)
Univeristy of Maryland, College Park (USA)
Jun 2024
Show credentials

Hobbies

  • Spending time with aged people
  • Social Services
  • Photography
  • Travelling
  • Reading
  • Political Weekly
  • Spending time with aged people
  • Social Services
  • Photography
  • Travelling
  • Reading