Satyaprakash Sundaram

Led product and sales operations for Brother, Dahua, Specktron, MAXHUB multiple consumer
brands across KSA, working closely with Hyper Market, Distribution, wholesale, and E-commerce
channels.
Key Achievements & Responsibilities:
• Delivered double-digit revenue growth strategic, product positioning, channel expansion.
• Managed full P&L, pricing, trade spend, and promotional budgets.
• Strengthened partnerships with Carrefour, Lulu, Jarir, and regional wholesalers.
• Expanded digital presence & sales via Amazon & Noon, improving conversion visibility.
• Built relationships with System Integrators and supported Govt. tender submissions.
• Ensured disciplined AR/AP management and optimized credit terms with partners.

Managed nationwide sales operations- Kitchen Foil, Napkins, Cling Film, Toilet Paper, Soaps.

Key Achievements
• Designed and executed national GT/MT sales strategy to increase market penetration.
• Managed super-stockiest, distributors, and regional partners to strengthen RTM efficiency.
• Conducted competitive analysis & adjusted pricing & distribution strategies to maintain
market advantage.
• Identified new business opportunities and expanded into untapped western regions.
• Collaborated with marketing to drive Trade promotions, BTL activities, brand visibility.
• Ensured compliance with regulatory and company standards across all regions.

Handled sales for Canon, GREE, Hitachi, BECO, Best, TCL across major hypermarkets.

Key Achievements:
• Managed PSI, SKU performance, and demand planning for MT channels.
• Strengthened relationships with Carrefour, Extra, A&H, Al Meera.
• Conducted supplier evaluations, pricing proposals, and purchase budget reviews.
• Executed BTL promotions and tactical campaigns to increase category visibility.
• Developed customer engagement programs to increase footfall and conversion.
Achievements: Achieved 17% market share in mid/entry inkjet printers at Carrefour. Expanded inkjet printer presence to 12 new outlets. Conducted online training for Carrefour & Extra teams to improve category performance. Increased digital traffic by 3% across website and social platforms.

Managed regional distribution, franchise operations, and retail expansion for consumer electronics.

• Achieved and exceeded monthly, quarterly sales targets across assigned territories.
• Built strong relationships with 03 distributors, 221 retailers, and 26 institutional clients.
• Daily tracking regional sales team field visit & performance of partners.
• Conducted market analysis, competitor tracking, and sales forecasting.
• Execute BTL activities local branding, store promotions & ATL campaign visibility.
• Ensured compliance with company and government regulations.
• Coordinated with marketing, supply chain, and production for smooth operations.

• Expanded retail distribution and onboarded new retail partners.
• Coordinated with C&F agents and distributors for seamless supply chain operations.
• Executed BTL activities across retail, HORECA, and institutional channels.
• Collaborated with local bodies for brand promotion events.