Saud Al Qaydi

• Developed a strategic partnership with Khalifa University, enhancing collaborative innovation in Robotics, AI, and Deep Learning.
• Achieved a 290% increase in social media engagement through enhanced digital marketing strategies, significantly expanding the digital footprint.
• Administered a AED 7M budget, leading a team of six, and implementing comprehensive communications strategies to support conservation eforts.

• Led marketing and business development for high-profile motorsport events, boosting brand visibility and profitability.
• Directed the development and management of motorsport products, propelling the brand to a commanding market position and expanding the consumer base through strategic sales initiatives.
• Initiated the TRD 86 Cup in collaboration with Al Futtaim Group and Toyota TMG (Cologne, Germnay), establishing a new benchmark in regional motorsports.

• Responsible for designing and implementing policies that guide motorsport related activities
• Managing the entire motorsports product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
• Driving a solution set across development teams (primarily Motorsports Regulatory Authority - FIA, Marketing Communications, and Sponsorship Management) through market requirements, product contract, and positioning
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute
• Analyzing potential sponsor relationships for the product
• Develop sales programs and set short and long term sales strategies
• Evaluate and implement creative new sales techniques as well as recommend product or service enhancements to increase the department’s sales volume
• Maintain client relationships with government entities across all Emirates and surrounding GCC countries
• Negotiate with clients to secure sales to achieve revenue targets
• Development of sustainable motorsports and creating awareness in the region
• Managing the Yas Racing Series (6 Rounds per racing season)
• Putting together a development program for young Emirati racing drivers
• Supporting the growth of local and regional motorsports championships
• Creating a Motorsports Product to be sold to the motorsports industry
• Bringing together the Yas Motor Racing Club and populating with volunteers and members
• Creation of motorsports championships and events
• Securing sponsors (Government or Private) as a new revenue stream for sustainable motorsports
• Monitor client experiences to help improve customer satisfaction
• Evaluate reports through the Customer Relationship Management system to build effective sales strategies in order to maintain optimum profitability
• Ensure projects are completed on time and within budget

• Ensured the efficiency of carrying daily tasks as the middle man between customers/agents/traders and internal operations
• Handle Corporate and Group inquiries on behalf of Yas Marina Circuit
• Meeting clients and answering requests to hold events, experiences, and corporate activities in Yas Marina Circuit
• Handing over client’s requests to Events Department and concerned Business Units to deliver the sold package
• Representing Yas Marina Circuit in exhibitions
• Dealing with high profile delegations visiting Yas Marina Circuit
• Owning and managing key accounts (Formula 1, GP2, GP3, DTM, ADNOC, Porsche, Audi, etc.)
• Rental of ADMM facilities to motorsports customers to maximize ADMM profitability
• Selling motorsports to client, Entry Fees, Testing, and Venue Hire
• Ensured legal & profitable contract terms for Yas Marina Circuit customer contracts on a quarterly/ yearly basis
• Ensured exceptional quality of service and flexibility was given to Yas Marina Circuit customers in order to promote the brand further
• Created strong ties between management of Yas Marina Circuit and major Motorsport industry players
• Consistently achieved and exceeded the monthly sales target in through effective planning
• Played a vital role in the development of International Racing Events (F1, GP2, GP3, Australian V8s, FIA GT1, etc.) which was recognized as one of the best business developments in the Motorsports industry in the region by FIA

• Managed the AED 30M Annual Sales Plan (ASP) activities with a team of 3
• Managed the interface with customers as first point of contact for all incorporation related business
• Responsible for managing sales & projects of business development within the ICT Cluster
• Managed demand-supply interlock, linked sales to financial and central planning timetables (buffering system)
• Initiated new procedures for new investments, verified and assigned priorities of business cases
• Implemented and managed sales and operation reporting process
• Supervised the Sales Team by creating a friendly environment based on trust while ensuring good quality in work delivery
• Controlled strategy, forecasting, investment, product and customer prioritization and segmentation
• Managed accounts of such as Tejari.com, CH2M Hill, Schlumberger and Huawei
• Co-ordinated feasibility and delivery of key prospects and orders
• Strategic initiatives for supporting entrepreneurship and SME ecosystems (In5 Incubator Center)
• Directly contributed to the increase of market share by providing high quality customer service
• Conducted familiarization meetings for new graduate trainees visiting our department

• Meeting clients and assisting them through registering their companies in TECOM
• Assisting foreign companies to establish a presence in DIC
• Coordinating with internal departments (Registration and Licensing, Finance, and Leasing departments) to register the client
• Representing DIC in exhibitions and road shows
• Dealing with delegations visiting DIC
• Maintaining existing relations with Business Partners within the free zone
• Prepared retention program for VIP Business Partners
• Establishing a presence in new media through the use of Social Media (mainly Twitter)
• Managed community services within the free zone
• Documented customer complaints and provided support to customers on any issues, VoiceIt (TECOM Investments’ Complaint and Feedback Management System) focal point
• Designed a manual for future trainees joining TECOM/DIC consisting of all steps involved in the operation of departmental tasks
• Heavily involved in the use of Oracle CRM system and its functions

• Gained valuable knowledge about the Free Zone industry and its global operations
• Built strong communication skills
• Proficiency in customer service and time management skills
• Made accurate and rapid cost calculations
• Provided customers with support and regular assistance
• Made sales calls to potential customers
• Shadowed management in customer meeting and site visits
• Attended intensive graduate trainee courses to prepare for future roles and understand departmental functions around TECOM Investments