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سعود العبيد, Area Sales Manager

سعود العبيد

Area Sales Manager·Castrol - Alkhorayef Lubricants, KSA

المملكة العربية السعودية

بكالوريوس, Bachelor's Degree, Marketing

الخبرة العملية

مجموع سنوات الخبرة: 16 سنوات, 0 أشهر

Area Sales Manager

مايو 2024 - حتى الآن

Castrol - Alkhorayef Lubricants, KSA

الخبر، المملكة العربية السعودية

مايو 2024 - حتى الآن

• - Direct Sales B2C across the Eastern region.
• - Lead the sales team to enhance both sales and collections performance.
• - Organized territories to increase market coverage and build customer
confidence.
• - Changed the working environment to align with top managements vision
and lead the market.
• - Planned strategies to optimize market service, product availability, and
team performance.
• - Segmented sales areas to maximize output and productivity.
• - Shifted customer mindset to follow company vision and strategic plans.
• - Carried out monthly stock forecasting to align with demand and
distribution goals.
• - Opened new customer accounts and built strong long-term relationships.
• - Managed diverse retail channels including discount stores, mini-markets,
supermarkets, pharmacies, and electronics stores.
• Recovered legacy receivables (since 2018) through strategic negotiation
and alignment.
• - Listed MSL SKUs with customers to increase portfolio presence.
• - Managed customer statements, overstock, and expiry risk.
• - Created and executed liquidation plans for slow-moving inventory.
• - Performed deep data analysis using MSLs, KPIs, TMI, and CMI.

مجال الشركة:
زيوت التشحيم
الدور الوظيفي:
المبيعات

Area Sales Manager

يوليو 2021 - يوليو 2024

Tamer Arabia Group GT & MT Central

الدمام، المملكة العربية السعودية

يوليو 2021 - يوليو 2024

Managing & planning of aging with daily collection
•Dealing and tracking customer legal cases (file checking, submission & follow-ups)
•Organizing routes on Sales buzz applications (HHD) with JP
•Carrying out monthly stock forecasting
•Opening new customer accounts & maintaining customer relationships
•Covering Discount stores, mini markets, supermarkets, pharmacies, & electronic shops)
•Aging clear old payment from 2018
•Listing MSL SKUs with customers
•Managing customer statements (over stock & expiry dates)
•Creating liquidation plans
•Coordinating with logistics & customers to ensure all orders are delivered on time
•Achieving high sales targets
•Negotiating & finalizing BDA contracts
•Managing 50+ customer accounts
•Covering GT, MT & cashvan

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Sales Manager

يوليو 2023 - أبريل 2024

Al Nawahel Al Arabia Company (GT & MT)

الخبر، المملكة العربية السعودية

يوليو 2023 - أبريل 2024

• - Attracted new investment opportunities to strengthen market presence.
• - Developed and executed distribution plans with accurate route coverage.
• - Delivered strong ROI and ROA through financial planning and operational
excellence.
• - Monitored KPIs and ensured strategic alignment with business goals.
• - Built and led an effective sales team covering Central, East, South, and
West regions.
• - Launched new investment channels and expanded client base.
• - Planned and executed yearly promotions including Sell-In and Sell-Out
activities.
• - Designed and distributed promotional flyers to enhance visibility.
• - Analyzed POS data to improve display effectiveness and consumer
engagement.
• - Controlled pricing mechanisms to eliminate backdoor activities and
unauthorized freelancers.
• - Fostered strong relationships with existing and new clients.
• - Rolled out new product lines with successful market entry.

مجال الشركة:
تجارة السلع
الدور الوظيفي:
المبيعات

Area Sales Manager

يوليو 2021 - يوليو 2023

Tamer Arabia Group (GT & MT –

الرياض، المملكة العربية السعودية

يوليو 2021 - يوليو 2023

• - Initially responsible for Central and Eastern regions; later promoted to
oversee the entire KSA market.
• - Managed and planned daily collections and aged receivables.
• - Handled legal case tracking and documentation with clients.
• - Optimized sales routes using Sales Buzz application (HHD) with JP.
• - Opened new accounts and expanded customer base.
• - Covered a broad range of retail sectors including discount stores,
pharmacies, and electronics outlets.
• - Cleared old debts dating back to 2018 through financial negotiation.
• - Ensured SKU listing (MSL) and category expansion.
• - Managed customer account statements, overstock, and expired goods.
• - Developed liquidation plans and ensured timely execution.
• - Coordinated with logistics to guarantee timely and complete deliveries.
• - Achieved high sales targets consistently.
• - Negotiated and finalized BDA contracts with key accounts.
• - Managed a portfolio of over 50 accounts including GT, MT, and Cash Van
channels.

مجال الشركة:
التجارة
الدور الوظيفي:
المبيعات

Unit Channel Manager

يناير 2018 - يناير 2021

IFFCO GROUP

الدمام، المملكة العربية السعودية

يناير 2018 - يناير 2021

Handling Key account customers (Farm - Lulu - Nesto - Tamimi - C4 - Othaim)
•Selling FMCG products (Oils, Biscuits, Flour, Culinary, Soap & Honey)
•Improved the sales performance by approximately 66% within 6 months
•Added new remote areas that were not covered (Area Expansion)
•Conducted yearly plan promotions (sell in - sell out)
•Created & distributed flyers
•Analyzed Pos & improved customer displays
•Checked & updated routes
•Controlled pricing to stop back-doors & free lancers
•Built & maintained customer relationships
•Implemented actions from AC Nielsen reports
•Adjusted warehouse loading plans
•Conducted market surveys with monthly reporting
•Created & implemented the Covering & Distribution strategy (ECO)
•Conducted Data analysis (MSLs, KPIs, TMI, CMI)
•Listed SKUs & managed BDAs
•Reduced the expired /damaged stock
•Lauched new channels (HORECA & Cash Van)
•Created liquidation plans for slow moving & nearly expired SKUs
•Upgraded the X-Naap system to get full benefit

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Unit Channel Manager

يناير 2018 - يناير 2021

Pure Food Company

الخبر، المملكة العربية السعودية

يناير 2018 - يناير 2021

• - Handled key account customers including Farm, Lulu, Nesto, Tamimi,
Carrefour, and Othaim.
• - Specialized in selling diverse FMCG products such as oils, biscuits, flour,
culinary products, soap, and honey.
• - Achieved 66% improvement in sales performance within the first 6
months.
• - Expanded coverage to new remote areas previously untapped.
• - Planned and executed yearly promotions including sell-in and sell-out
activities.
• - Designed and distributed marketing materials including product flyers.
• - Analyzed POS data and enhanced shelf displays and visibility.
• - Updated and improved sales routes to ensure market efficiency.
• - Controlled pricing to eliminate back-door deals and unauthorized
freelancing.
• - Maintained excellent relationships with clients and stakeholders.
• - Implemented insights from AC Nielsen reports into actionable strategies.
• - Adjusted warehouse loading schedules to match market demand.
• - Conducted regular market surveys and submitted performance reports.
• - Created and rolled out the ECO strategy for coverage and distribution.
• - Performed sales data analysis using MSLs, KPIs, TMI, and CMI.
• - Managed BDA agreements and SKU listings effectively.
• - Reduced expired and damaged stock through inventory rotation plans.
• - Launched new distribution channels including HORECA and Cash Van.
• - Created liquidation plans for slow-moving and near-expiry products.
• - Upgraded and utilized Xnapp system for optimal sales tracking and
control.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

B2B Sales Branch Manager

يناير 2012 - يناير 2018

United Motors Co. LTD

الجبيل، المملكة العربية السعودية

يناير 2012 - يناير 2018

• - Managed sales operations for premium automotive brands including
Jeep, Dodge, Chrysler, Ram, Fiat, and Alfa Romeo.
• - Developed yearly B2B sales strategies categorized by industry and client
type.
• - Conducted quarterly competitor analysis and market surveys.
• - Increased distribution by winning back closed accounts and securing
long-term clients.
• - Allocated product- and customer-specific targets across the sales team.
• - Maintained high levels of customer satisfaction and after-sales service.

مجال الشركة:
وكلاء السيارات

Spot Rental Manager

يناير 2010 - يناير 2012

United Motors Co. LTD

الخبر، المملكة العربية السعودية

يناير 2010 - يناير 2012

• - Developed and implemented strategic marketing plans for vehicle
rentals.
• - Improved rental operations and optimized fleet usage.
• - Planned lease distributions and ensured operational efficiency.

مجال الشركة:
وكلاء السيارات
الدور الوظيفي:
المبيعات

التعليم

Applied Science University

يناير 2009

يناير 2009

بكالوريوس، Bachelor's Degree, Marketing

الأردن

Skills

Automotive
Expert
Automotive
Expert
FMCG
Expert
FMCG
Expert
Marketing
Expert
Marketing
Expert
Business
Expert
Business
Expert
Managerial Skills
Expert
Managerial Skills
Expert
SALES
Expert
SALES
Expert
SURVEYS
Expert
SURVEYS
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
COORDINATING
Expert
COORDINATING
Expert
HHD
Expert
HHD
Expert
SUPERMARKETS
Expert
SUPERMARKETS
Expert
PLANNING
Expert
PLANNING
Expert
DATA ANALYSIS
Expert
DATA ANALYSIS
Expert
LIQUIDATION
Expert
LIQUIDATION
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
AUTOMOTIVE INDUSTRY
Intermediate
AUTOMOTIVE INDUSTRY
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET PENETRATION
Intermediate
MARKET PENETRATION
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert
Management
Expert
Management
Expert
team leader
Expert
team leader
Expert
Customer Service
Expert
Customer Service
Expert
Sales Management
Expert
Sales Management
Expert
Sales Support
Expert
Sales Support
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Sales Growth
Expert
Sales Growth
Expert
Team Management
Expert
Team Management
Expert
Accounting
Expert
Accounting
Expert
Science
Expert
Science
Expert
Negotiation
Expert
Negotiation
Expert
national sales
Expert
national sales
Expert
Administration
Expert
Administration
Expert
development’s
Expert
development’s
Expert
Automotive
Expert
Automotive
Expert
FMCG
Expert
FMCG
Expert
Marketing
Expert
Marketing
Expert
Business
Expert
Business
Expert
Managerial Skills
Expert
Managerial Skills
Expert

اللغات

الانجليزية

متمرّس

العربية

متمرّس

التدريب و الشهادات

الشهادات
Sales Manager Certificate
Consumer Behavior
Management of Sales Operations
FMCG Sales Manager Certificate
Critical Thinking & Problem Solving
Management Essentials

الهوايات والاهتمامات

Motor Sports