سعود العبيد

• - Direct Sales B2C across the Eastern region.
• - Lead the sales team to enhance both sales and collections performance.
• - Organized territories to increase market coverage and build customer
confidence.
• - Changed the working environment to align with top managements vision
and lead the market.
• - Planned strategies to optimize market service, product availability, and
team performance.
• - Segmented sales areas to maximize output and productivity.
• - Shifted customer mindset to follow company vision and strategic plans.
• - Carried out monthly stock forecasting to align with demand and
distribution goals.
• - Opened new customer accounts and built strong long-term relationships.
• - Managed diverse retail channels including discount stores, mini-markets,
supermarkets, pharmacies, and electronics stores.
• Recovered legacy receivables (since 2018) through strategic negotiation
and alignment.
• - Listed MSL SKUs with customers to increase portfolio presence.
• - Managed customer statements, overstock, and expiry risk.
• - Created and executed liquidation plans for slow-moving inventory.
• - Performed deep data analysis using MSLs, KPIs, TMI, and CMI.

Managing & planning of aging with daily collection
•Dealing and tracking customer legal cases (file checking, submission & follow-ups)
•Organizing routes on Sales buzz applications (HHD) with JP
•Carrying out monthly stock forecasting
•Opening new customer accounts & maintaining customer relationships
•Covering Discount stores, mini markets, supermarkets, pharmacies, & electronic shops)
•Aging clear old payment from 2018
•Listing MSL SKUs with customers
•Managing customer statements (over stock & expiry dates)
•Creating liquidation plans
•Coordinating with logistics & customers to ensure all orders are delivered on time
•Achieving high sales targets
•Negotiating & finalizing BDA contracts
•Managing 50+ customer accounts
•Covering GT, MT & cashvan

• - Attracted new investment opportunities to strengthen market presence.
• - Developed and executed distribution plans with accurate route coverage.
• - Delivered strong ROI and ROA through financial planning and operational
excellence.
• - Monitored KPIs and ensured strategic alignment with business goals.
• - Built and led an effective sales team covering Central, East, South, and
West regions.
• - Launched new investment channels and expanded client base.
• - Planned and executed yearly promotions including Sell-In and Sell-Out
activities.
• - Designed and distributed promotional flyers to enhance visibility.
• - Analyzed POS data to improve display effectiveness and consumer
engagement.
• - Controlled pricing mechanisms to eliminate backdoor activities and
unauthorized freelancers.
• - Fostered strong relationships with existing and new clients.
• - Rolled out new product lines with successful market entry.

• - Initially responsible for Central and Eastern regions; later promoted to
oversee the entire KSA market.
• - Managed and planned daily collections and aged receivables.
• - Handled legal case tracking and documentation with clients.
• - Optimized sales routes using Sales Buzz application (HHD) with JP.
• - Opened new accounts and expanded customer base.
• - Covered a broad range of retail sectors including discount stores,
pharmacies, and electronics outlets.
• - Cleared old debts dating back to 2018 through financial negotiation.
• - Ensured SKU listing (MSL) and category expansion.
• - Managed customer account statements, overstock, and expired goods.
• - Developed liquidation plans and ensured timely execution.
• - Coordinated with logistics to guarantee timely and complete deliveries.
• - Achieved high sales targets consistently.
• - Negotiated and finalized BDA contracts with key accounts.
• - Managed a portfolio of over 50 accounts including GT, MT, and Cash Van
channels.

Handling Key account customers (Farm - Lulu - Nesto - Tamimi - C4 - Othaim)
•Selling FMCG products (Oils, Biscuits, Flour, Culinary, Soap & Honey)
•Improved the sales performance by approximately 66% within 6 months
•Added new remote areas that were not covered (Area Expansion)
•Conducted yearly plan promotions (sell in - sell out)
•Created & distributed flyers
•Analyzed Pos & improved customer displays
•Checked & updated routes
•Controlled pricing to stop back-doors & free lancers
•Built & maintained customer relationships
•Implemented actions from AC Nielsen reports
•Adjusted warehouse loading plans
•Conducted market surveys with monthly reporting
•Created & implemented the Covering & Distribution strategy (ECO)
•Conducted Data analysis (MSLs, KPIs, TMI, CMI)
•Listed SKUs & managed BDAs
•Reduced the expired /damaged stock
•Lauched new channels (HORECA & Cash Van)
•Created liquidation plans for slow moving & nearly expired SKUs
•Upgraded the X-Naap system to get full benefit

• - Handled key account customers including Farm, Lulu, Nesto, Tamimi,
Carrefour, and Othaim.
• - Specialized in selling diverse FMCG products such as oils, biscuits, flour,
culinary products, soap, and honey.
• - Achieved 66% improvement in sales performance within the first 6
months.
• - Expanded coverage to new remote areas previously untapped.
• - Planned and executed yearly promotions including sell-in and sell-out
activities.
• - Designed and distributed marketing materials including product flyers.
• - Analyzed POS data and enhanced shelf displays and visibility.
• - Updated and improved sales routes to ensure market efficiency.
• - Controlled pricing to eliminate back-door deals and unauthorized
freelancing.
• - Maintained excellent relationships with clients and stakeholders.
• - Implemented insights from AC Nielsen reports into actionable strategies.
• - Adjusted warehouse loading schedules to match market demand.
• - Conducted regular market surveys and submitted performance reports.
• - Created and rolled out the ECO strategy for coverage and distribution.
• - Performed sales data analysis using MSLs, KPIs, TMI, and CMI.
• - Managed BDA agreements and SKU listings effectively.
• - Reduced expired and damaged stock through inventory rotation plans.
• - Launched new distribution channels including HORECA and Cash Van.
• - Created liquidation plans for slow-moving and near-expiry products.
• - Upgraded and utilized Xnapp system for optimal sales tracking and
control.

• - Managed sales operations for premium automotive brands including
Jeep, Dodge, Chrysler, Ram, Fiat, and Alfa Romeo.
• - Developed yearly B2B sales strategies categorized by industry and client
type.
• - Conducted quarterly competitor analysis and market surveys.
• - Increased distribution by winning back closed accounts and securing
long-term clients.
• - Allocated product- and customer-specific targets across the sales team.
• - Maintained high levels of customer satisfaction and after-sales service.

• - Developed and implemented strategic marketing plans for vehicle
rentals.
• - Improved rental operations and optimized fleet usage.
• - Planned lease distributions and ensured operational efficiency.